When I first got into ecommerce design, I focused way too much on visuals. I’d obsess over the right font, try out trendy colours, and waste hours pushing pixels.
What I didn’t realise is that customer experience design (CXD) isn’t just how something looks. It’s how a customer feels moving through your store.
Once I started thinking about how people actually use ecommerce sites, everything changed. Bounce rates dropped, conversions went up, and returning customer rates climbed.