Shopify vs Tailor Brands: Best Platform for Your Business in 2025 (Complete Comparison)

I’m looking at two big tools for business today: Shopify and Tailor Brands. They do different things, but there’s more to it than meets the eye when choosing between them.

Shopify is an ecommerce platform, full stop. Tailor Brands helps companies create their brand.

Despite their different focuses, they do have some overlap that’s worth looking into if you’re looking to start or grow your online presence.

Quick Verdict: Pros and Cons

TL;DR: If you’re focused on building and scaling an ecommerce business with robust selling features, Shopify is the clear winner with its comprehensive platform and extensive app ecosystem.

However, if you’re just starting out and need an all-in-one solution for branding, basic website creation, and business formation, Tailor Brands offers a more accessible and affordable entry point.

Shopify Pros and Cons

Pros:

• Comprehensive ecommerce platform with powerful selling tools and features
• Extensive app marketplace for adding functionality
• Professional theme options with full customization capabilities
• Built-in payment processing with Shopify Payments
• Robust inventory and order management systems
• Multi-channel selling capabilities (Amazon, eBay, etc.)
• Strong SEO tools and marketing features

Cons:

• Higher starting price point ($39/month) compared to Tailor Brands
• Can be overwhelming for those who just need basic branding
• Transaction fees unless using Shopify Payments
• More complex setup process for complete store customization
• Logo creation tool (Hatchful) is basic compared to dedicated branding platforms

Tailor Brands Pros and Cons

Pros:

• AI-powered branding tools with sophisticated logo generation
• More affordable entry point ($9.99/month, or as low as $3.99/month annually)
• Comprehensive branding package including vector files and brand books
• Includes business formation services (LLC registration)
• Simple website builder with branded elements
• User-friendly interface ideal for beginners
• All-in-one solution for new businesses

Cons:

• Limited ecommerce capabilities compared to Shopify
• Fewer customization options for websites
• Restricted integration options
• Basic website templates with limited styling options
• Monthly subscription required for continued access to branding assets

Quick Comparison: Shopify vs Tailor Brands

Primary Use Case:

• Shopify: Full-featured ecommerce platform for online selling
• Tailor Brands: Brand identity creation and basic business setup

Target Users:

• Shopify: Established businesses and serious ecommerce entrepreneurs
• Tailor Brands: New entrepreneurs and small businesses focusing on branding

Learning Curve:

• Shopify: Moderate; requires time to master all features
• Tailor Brands: Low; AI-powered tools make it accessible for beginners

Price Structure:

• Shopify: Higher-tier pricing ($39-$399/month) with more extensive features
• Tailor Brands: Lower-tier pricing ($9.99-$49.99/month) with focus on branding

Ideal For:

• Shopify: Businesses primarily focused on selling products online
• Tailor Brands: Entrepreneurs needing branding and basic business setup tools

Shopify and Tailor Brands: Tools for Business

What’s Tailor Brands?

Tailor Brands is an AI-powered tool for businesses. I’ve found it useful for creating brand identities and marketing materials. It started as a logo creator and has since expanded.

Now entrepreneurs can use Tailor Brands for website design, forming an LLC, and even creating branded merchandise.

It’s an all-in-one solution for businesses looking to have a strong visual presence.

What’s Shopify?

I’ve seen Shopify become a giant in the ecommerce world. It’s a platform that gives businesses everything they need to set up and run an online store.

From website design to marketing tools, Shopify has got it all. What I find interesting is how they’ve gone beyond just ecommerce.

They now have Hatchful, a logo generator, which puts them in direct competition with services like Tailor Brands.

Shopify’s broad approach makes it a great choice for businesses that sell products online.

Branding: Shopify vs Tailor Brands Logo

When it’s time to create a logo for your business, both Shopify and Tailor Brands have good options. I’ve tried both and here’s what I found.

Tailor Brands stands out with its AI-powered approach. The process is fast and easy. You input your brand details and the AI generates options.

I like that I can create monograms, wordmarks or icons based on my preferences.

The platform:

• Customizable designs with many font and image options
• High-res files in SVG, PNG, EPS
• 21 logo sizes
• Branding assets like brand books and business cards

Shopify’s Hatchful takes a different approach. It’s a free service that doesn’t use AI but still produces great results. I found the design process to be easy and user-friendly for non-designers.

Key features of Hatchful:

• Industry templates
• Design studio
• High-res PNG files for social media
• Options to create branded merchandise

Both have a lot of customization options. You can change colors, fonts and layouts to match your brand. I noticed Tailor Brands has more advanced editing tools while Hatchful is more simple.

In terms of output, Tailor Brands gives you vector files which are needed for professional printing. Hatchful gives you digital-ready files perfect for online use.

Tailor Brands is great at providing a full branding package. Along with your logo you get a set of branded assets.

This can be super helpful for new businesses looking to establish a strong brand identity.

Hatchful excels at integration with the Shopify platform. If you’re already using Shopify for your ecommerce needs, Hatchful fits right in.

Pricing is a big difference. Tailor Brands is subscription based while Hatchful is free. So Hatchful is a great option if you’re on a tight budget.

I found both to be user-friendly but they serve different purposes. Tailor Brands is for those who want a full branding solution while Hatchful is for quick logo creation.

Shopify vs Tailor Brands: Website Building

When it comes to building a professional website, both Shopify and Tailor Brands have options but with different focuses. I’ve tried both and here’s what I found.

Tailor Brands is geared towards simple branded sites. Premium subscribers can access templates and connect their own custom domains. The platform has two ways to build a site:

1. Automated builder
2. Easy editor

The automated builder is for those short on time or design skills. It creates a branded site and allows you to tweak sections like headers and footers. While easy to use, style options are limited.

For more control the advanced builder gives you more flexibility but requires more technical skills. It has:

• Mobile and tablet specific layouts
• Drag-and-drop widgets
• Pop-up options
• Customizable checkout pages

Shopify on the other hand is a website building powerhouse. Its popularity comes from its many features and user-friendly interface. It has:

• Dozens of free professional themes
• Drag-and-drop customization
• Font and color palette options
• Built-in SEO tools for blogs
• Custom checkout pages

One of Shopify’s best features is Shopify Payments which allows for easy transaction management. Users can also create coupon codes, FAQs and sell on external channels like Amazon and eBay.

For advanced needs Shopify has:

• Full coding tools
• UI customization
• Headless commerce

The Shopify app marketplace is a big plus with many integration options. Tailor Brands has limited integrations.

Both have some features for small business owners:

Both have support. Tailor Brands has in-house experts for website and app design. Shopify has its “Experts” network which connects users with global coding and brand specialists.

In terms of customization Shopify wins with its many theme options and coding capabilities. Tailor Brands is for quick and simple site creation with minimal technical involvement.

For ecommerce functionality Shopify is the clear winner. It has built-in features and integrations for all types of online stores.

Tailor Brands has some ecommerce capabilities but is more focused on branding and simple site creation.

It all comes down to your needs. For a quick branded site with minimal ecommerce requirements Tailor Brands might be enough.

For a full blown online store with many customization options Shopify is the better choice.

Remember to consider your technical skills, time constraints and long term business goals when deciding. Both have free trials so I recommend trying them out to see which one fits your needs.

Tailor Brands vs Shopify Pricing

Tailor Brands and Shopify have different pricing structures for their services. I’ll break down the costs and features for you.

Tailor Brands has a more affordable entry point. Their Basic plan is $9.99/month which gives you full logo ownership, website building tools and graphic design capabilities.

For $19.99/month the Standard plan adds vector files and blog creation. The Premium plan is $49.99/month which includes analytics, social media scheduling and online store features.

Shopify’s pricing starts higher but has more ecommerce focused tools.

Their Basic plan is $39/month which includes unlimited product listings, SSL certificates and abandoned cart recovery.

The Standard plan is $105/month which adds staff accounts and lower payment processing fees.

The Advanced plan is $399/month which includes custom reporting and further reduced transaction fees.

Here’s a quick summary:

Shopify also has a Plus plan for large enterprises which starts at $2000/month. This plan includes advanced customization options and expert guidance.

Tailor Brands has annual pricing discounts so the Basic plan could be as low as $3.99/month.

Shopify has a 3 month trial for $1/month so you can try it out before committing.

I recommend considering your needs when choosing between these options. Tailor Brands might be for those who are more focused on branding and simple site creation.

Shopify is better for those who want to launch and scale an online store with full ecommerce features.

Shopify vs Tailor Brands: Which is for Your Business?

Tailor Brands and Shopify are great tools for small business owners who want to get online. Both have user friendly interfaces for website and logo creation so even non coders can use them.

I find Tailor Brands more useful for businesses focused on branding and growth. It has design tools and services including business name registration and startup support.

So it’s perfect for entrepreneurs at the beginning of their journey.

Shopify is for ecommerce businesses. Period. 🎉 It’s a full blown platform that does selling and has branding and marketing features to help you grow.