July 17, 2019 | Alexa: 216,342 | HTTPS:
We started Atoms with the simple desire to build the best shoe. We began by asking a lot of questions: Why do shoes only come in whole and half sizes? Why do shoelaces keep coming untied? Why do shoes become less comfortable over time?
The result of our journey is not only Atoms Model 000, but an amazing community of people we’ve met along the way. We’re consistently motivated to keep making our shoes better, and hold ourselves accountable to treat our customers right. That includes using materials and fabrics that other companies consider far too expensive. For us, making a shoe that you are excited to wear everyday is all that matters.
It would have been much easier to take shortcuts, but that’s not the kind of company we wanted to build. There are plenty of details we spent months trying to get just right; details that you might not even notice. But it doesn’t mean that it wasn’t worthwhile.
We believe in the power of great design, and we want Atoms to be on the feet of people who are pushing the boundaries of creativity. We believe that when you are surrounded by great design, whether that’s a work of art or great shoes on your feet, it inspires you to be and do better, every day.
We’re not sure where our Atoms will take us next but we hope you will join us for the journey.