BedHead Pajamas

Bedhead Pajamas sells printed cotton sleepwear and loungewear for women, men, children, infants and pets, plus an intimates range. Sets sit between $98 and $120, cut from woven cotton, stretch jersey and Portuguese flannel, and the same prints run across sizes so families can match. The brand is part of Komar and keeps flagship stores on Bleecker Street in New York and in Fairfax, Virginia. The store runs on Shopify using the Flex theme.

Website Design

Greige neutrals around the prints. The palette is a warm grey and stone family running from pale oat through taupe to a deeper greige, with body copy in a soft near black on white and a slate blue for depth. Nothing in the frame competes with the garments, which matters when every product is a pattern. The homepage alternates rows of product cards with full width image panels.

Neuzeit Grotesk with a geometric second. Headings and body are set in Neuzeit Grotesk from Typekit, with Jost as a secondary face. Section headings are capitalised and unpunctuated, so the page reads as a list of departments.

A mega menu built on six axes. The women’s menu alone splits into Discover, Shop by Style, Shop Collections, Shop Collabs, Extended Sizes and Shop by Fabric. Fabric is a primary route rather than a filter, with woven cotton, knit stretch and flannel each given an entry.

Shopping Experience

Quick Shop on every card. Grid cards carry the product name, price, a review count and a Quick Shop control, so a size can be picked without leaving the collection.

Fourteen sizes in one selector. A single set lists XXS through 3X alongside a petite run from PXS to PXL, all at one price, with a size guide opening a measurement table switchable between inches and centimetres.

Accordions carry the specification. Product pages stack Description, Product Care, and Shipping and Returns. The description is a construction list rather than a mood paragraph: contrast knit piping at collar and hem bands, buttons down the front, chest and side pockets, a drawstring waistband, and fabric certified by the Global Organic Textile Standard.

Returns handed to a third party. The policy accepts unworn, unwashed merchandise for return or exchange within thirty days, processed through Happy Returns. Ground shipping is free on US orders above $150.

Brand Storytelling

Collections framed as occasions. Celebrations, Bridal Shop, Family Matching, Mommy and Me and Daddy and Me organise the range by the moment rather than the garment, with a seasonal shop rotating beside them.

Licensing does the range planning. Collaborations carry much of the catalogue, from Liberty Fabrics and Trina Turk to entertainment properties and a charity edition with Susan G. Komen.

Notable Features

Points quoted inside the buy box. The product page states the rewards points a purchase earns, beside a join or login prompt for the Insider programme, so loyalty value lands before checkout.

A cart drawer that cross sells. The slide out cart carries a row headed DON’T FORGET THESE above the subtotal, populated with add on items.

Reviews and rewards run on apps. Judge.me supplies the star ratings and Rivo runs the rewards account area, both themed to sit inside the store rather than beside it.