BYBI Beauty

Updated: September 11, 2026

BYBI sells a small, focused range of vegan skincare boosters, currently two “Drops” products: a Bakuchiol Booster and a Strawberry Booster made from cold-pressed, upcycled strawberry seed oil, each priced at 22 pounds. The homepage states its positioning as “Seriously feel-good skincare” under four pillars: Results Obsessed, Nothing to Hide, Climate Conscious and Change Enthusiasts. The brand ships to more than 40 countries and runs on Shopify.

Website Design

A pink accent on white. The site’s color scheme sets an accent of RGB 227, 28, 121, a saturated pink, against a white background for most sections, with one blush background of RGB 245, 218, 223 reserved for a footer or callout panel. Buttons carry the pink accent with white text.

A three-font system. Headings are set in Agrandir Grand, a heavy display sans; product names use Noe Display, a bold serif reserved specifically for that role; and body copy runs in Aktiv Grotesk, a neutral grotesque. The pairing gives product names a different register from the rest of the page.

Badge-heavy trust signaling. The homepage carries media logos from outlets including Vogue, Elle and Glamour alongside claim badges for vegan and cruelty-free status, stacking editorial and ethical proof points close together.

Shopping Experience

A two-product catalogue. With only the Bakuchiol and Strawberry Boosters as the current core range, the shop experience is closer to a single-decision purchase than a browsing catalogue, plus a gift card option.

Discount codes on the homepage. A 15% off Drops discount using the code DROP2 and a separate 15% off newsletter signup offer both appear on the homepage rather than being held back for email only.

Delivery terms stated plainly. Free UK delivery applies to orders of 40 pounds or more, and a 60-day money-back guarantee is listed alongside the product pricing.

Brand Storytelling

Ingredient percentages instead of vague claims. The Bakuchiol Booster is described by its exact concentration, “1% Bakuchiol,” and the Strawberry Booster is specified as “100% cold-pressed strawberry seed oil” from upcycled seeds, giving shoppers a specific number rather than a general natural-ingredients claim.

A referral program with a branded name. Word-of-mouth is formalized as “Mates Rates,” a named referral scheme rather than a generic “refer a friend” link, matching the casual tone used elsewhere on the site.

Notable Features

A dedicated “Meet BYBI” section. Company background sits behind its own navigation item rather than folded into an About page, separating brand story from the shop and support sections.

Support framed conversationally. The help or FAQ section is labeled “Need a Hand?” rather than Support or Help, continuing the informal tone into a typically functional part of the site.

Global currency and shipping selector. A country and currency switcher supports over 40 regions, letting the checkout adjust pricing and shipping terms by market rather than defaulting to a single currency.