Caramma

Updated: September 11, 2026

Caramma is a Danish infant feeding brand, registered as Caramma ApS, selling a silicone support bottle in two sizes plus a kit and replacement teats. It is aimed at parents combining breastfeeding with bottle feeding, and the copy states the position plainly: the bottle is “Designed to be the second best to breast”. Four claims carry it, air free feeding, a slow flow the baby controls, feeding in any position, and no microplastics. The store runs on Shopify and sells across Europe in three languages.

Website Design

Olive, periwinkle and white. The colour tokens set headings and body text in a dark olive #463e02, with an olive green accent #a4b450, a periwinkle blue #799cf0 as a full bleed footer ground and a lime #bbff00 held as a highlight. The announcement bar takes the dark olive, so the page is bracketed by two saturated bands with white between them.

One typeface, Garnett. Headings, body, navigation, buttons and prices all resolve to the same family, separated only by size and case. Footer section labels are set small, upper case and letterspaced, the only typographic contrast on the page.

Product on a pale grey ground. Shop imagery photographs the white silicone bottle beside its printed carton on a near white studio surface, in a three across grid with name and price stacked beneath each card. There are no badges, no sale flags and no hover state beyond a Quick view link.

Shopping Experience

A four item catalogue. The shop holds the Support Bottle Small at 299,00 DKK, the Support Bottle Large at 349,00 DKK, a Support Kit pairing both at 599,00 DKK, and Extra Nipples at 99,00 DKK. Every card shows a star rating and review count, and every card has its own Add to cart button.

Product pages answer objections in order. Below the buy box sit four claim tiles, then a trust row reading “Winner of Red Dot Best of the best, 2026”, “Patented innovation”, “German production” and “Co-created with families & health professionals”, then a component breakdown, then a FAQ covering meal sizes, microwaving, sterilisers and teat fit.

A localised Shopify checkout. Express options are Shop Pay and Google Pay above the fold. Card payment and MobilePay follow, the country defaults to Denmark, and the summary states the tax included in the total rather than adding it on.

Brand Storytelling

Interviews instead of testimonials. Parents and midwives are quoted at length and named with their children, each quote linking to a full interview and left in the speaker’s own phrasing.

Biology as the design argument. The vent system is explained as a patented two part mechanism that makes the baby create a vacuum to keep milk flowing, tied back to the sucking technique used at the breast. A six position diagram, labelled RUGBY, CLASSIC, LAID BACK, KOALA, LAYING SIDE and CROSS, extends the same argument.

Notable Features

Three languages and a European price list. English, Dansk and Deutsch sit in the header next to a country selector covering most of Europe, switching between DKK and EUR.

A professionals route. The footer separates inquiries for healthcare professionals and press from the standard policy links.

Community as a menu item. Alongside Shop, About and Instructions, a Community section collects the family stories and interviews that the homepage samples.