HEYDOH

Updated: September 11, 2026

HEYDOH sells single-origin soy sauce made from Taiwanese black soybeans, positioned against mass-market sauces brewed from industrial yellow soybean grits. The range covers Classic and Silky Soy Sauce, a brown rice vinegar, and The Works bundle, sold direct on Shopify with free delivery over $64 in the contiguous United States. The site also runs a store locator, a restaurant supply page and a wholesale channel alongside the direct shop, and a loyalty program called Soy Society sits in the main navigation next to Shop and About Us.

Website Design

A cream ground with black rule lines. Pages run on a soft cream background with black text, borders and buttons, giving the layout a stationery-like contrast rather than a food-brand palette of reds and browns.

A heavy serif for headlines, a technical sans for everything else. Display copy is set in a bold slab serif while body text, prices and navigation use a condensed grotesque, pairing a pantry-label voice with a modern retail interface.

Olive and yellow as the only accent colours. Promotional blocks and callouts introduce an olive green and a bright yellow against the cream and black base, used sparingly enough that they read as highlights rather than a secondary palette.

Shopping Experience

Four SKUs, one bundle. Silky Soy Sauce runs $13.99, Classic Soy Sauce $22.99, and Brown Rice Vinegar $14.99, with The Works bundling the range at $64.99 against a $65.96 line-item total, a small but visible bundle discount.

A running free-shipping banner. A ticker across the top of every page repeats the $64 free delivery threshold, keeping the bundle price positioned just past that line.

Add to cart without leaving the grid. Featured products on the homepage carry inline variant selectors and an Add to cart button, so a first-time visitor can buy without opening a product page.

Brand Storytelling

The soybean itself is the pitch. Homepage copy explains the difference between whole, single-origin black soybeans and the industrial yellow soybean grits used in most commodity soy sauce, framing slow fermentation as the source of a rounder umami flavor.

Testimonials with a diary-entry format. Quotes are attributed by first name, age bracket and location, for example a customer in her thirties in New York or a professor in Massachusetts, giving the reviews a personal, unpolished register rather than star ratings.

Notable Features

A trade-facing footer. Restaurant Supply and Wholesale Direct sit alongside Shipping and Returns and FAQs, treating foodservice buyers as a served audience rather than a separate business.

Store locator for retail discovery. A dedicated locator page lets shoppers find HEYDOH on shelves near them, supporting the online shop with an offline distribution signal.

A named community program. Soy Society is promoted as its own navigation item rather than folded into a generic rewards or newsletter signup, giving repeat customers a branded identity.