Leisure Project

Updated: September 11, 2026

Leisure is a hydration brand selling non-carbonated, shelf-stable electrolyte drinks in flavors including Lemonade, Tropical Mango, Wild Blueberry and Strawberry Breeze, alongside variety packs and a Ggiata collaboration can. The brand markets itself on mental as well as physical recovery, with copy urging shoppers to “pause the scroll” and a tagline built around hydrating, resting and refreshing. Cans are non-caffeinated and sold mainly as 12-packs, with merch such as a trucker hat and tee sold alongside the drinks.

Website Design

A cream ground with navy type. Pages sit on a warm off-white background with navy blue headings and body copy, a pairing that keeps focus on the illustrated can art rather than the interface around it. Each flavor carries its own colour cue: blue for Blueberry, orange-yellow for Mango, pale yellow for Lemonade.

Rounded, sticker-like display type. Headings such as “Shop, Leisurely” and the FAQ titles are set in a soft, rounded sans, and product badges are shaped as rounded pill labels rather than plain text, echoing the can’s illustrated style.

Product photography over lifestyle shots. The homepage grid uses close, styled shots of the cans with fruit and ice, while lifestyle photography of people wearing the merch appears mainly on merchandise product pages rather than throughout the site.

Shopping Experience

A single flat grid, no categories. The shop page lists drinks and merch together in one four-column grid rather than splitting by collection, with each card carrying just a product photo, name and price.

Minimal product pages. The Leisure Hat page runs a plain photo, price, quantity selector and Add to Cart button, followed by a strip of customer photos and then the same flavor grid repeated below, rather than a long features breakdown.

A tip prompt at checkout. The Shopify checkout offers Shop, PayPal, Amazon Pay and Google Pay as express options, and, unusually, includes a line to “show your support for the team” with preset tip percentages before the Pay Now button.

Brand Storytelling

Wellness language over ingredient claims. Homepage copy leans on rest and mood rather than electrolyte specifications, and an FAQ accordion answers basic questions like whether the drink is caffeinated or carbonated in plain language.

A slogan repeated as a sticker graphic. “Hydration has never felt this good” appears as an illustrated badge graphic near the newsletter form, reinforcing the tagline visually rather than only in text.

Notable Features

Bundled free shipping as the main offer. A persistent top banner promotes free shipping on two 12-packs rather than a discount code, tying the incentive to basket size.

Community and wholesale links in the footer. The footer separates Join Us social links from Support, which lists Faire and Airgoods wholesale alongside a Creator Community page, extending the brand beyond direct retail.