MAKE

Updated: September 11, 2026

MAKE Beauty is a makeup and skincare brand sold through its own Shopify storefront, covering complexion, face, eyes and lips products alongside brushes and sets. The site states its positioning directly as “multifunctional makeup and skincare designed for creative self-expression and personal experimentation,” with prices running from around 21 to 144 dollars. Collections split into Makeup, Skincare, Complexion, Face, Eyes, Lips and a Sale category, plus a Best Selling collection.

Website Design

A black, white and grey system. Colour variables define pure black and white as the accent pair, with a run of greys from e6e6e6 down to 1a1a1a for shading and hover states. Sale and saving badges use black backgrounds with white text rather than a colour callout.

Neue Haas Grotesk Text throughout. Headings, body copy, labels and buttons all reference the same font stack, Neue Haas Grotesk Text, giving the site a single consistent typeface rather than a display and body pairing.

Product photography against plain grounds. Listings favour flat product shots on neutral backgrounds, with the black and white palette leaving colour to come from the products themselves.

Shopping Experience

A conventional Shopify catalogue. Collections pages list products in a grid with price shown directly on each card, for example the Skin Mimetic Concealer at 28 dollars, without the price hidden behind a click-through.

Bundle savings marked on the product. Sets and bundles carry stated discounts, such as “Save 15%” and “Save 16%,” visible on the listing rather than only at checkout.

A dedicated Sale collection. Reduced items sit in their own navigation entry alongside the regular product categories rather than mixed into general listings.

Brand Storytelling

The tagline sits on skin, not on marketing language. The homepage copy reads “Moves likes skin. Feels like skin,” tying the brand statement directly to how the product performs on the body rather than to abstract claims.

An award called out by name. The Skin Mimetic Concealer is labelled as winner of “Allure Best Concealer” on its product callouts, using third-party recognition rather than the brand’s own claims.

“Multifunctional” as the recurring word. Meta copy and on-page text both describe the range as multifunctional makeup and skincare, repeating the same positioning in the page title and the product descriptions.

Notable Features

Bestseller and hero products surfaced early. The Skin Mimetic Concealer and Lash Prototype Mascara appear as featured items on the homepage rather than requiring a category click-through.

Account and login built into the header. Log in and account creation sit in the top navigation alongside search and cart, standard for a Shopify build but placed prominently here.

Multi-chromatic naming for eye products. Product names like Multi-Chromatic Eyeshadow carry a consistent descriptive naming pattern rather than seasonal or numbered shade names alone.