MAWI

Updated: September 11, 2026

MAWI is the London accessories label of designer Mawi Keivom, trading under a MAWI KEIVOM wordmark and built now around one line, the Criminal Collection: croc embossed Italian leather top handle bags and card holders whose hardware reads DRUG MONEY, DEALER and THIEF. The brand made its name on statement jewellery and on collaborations with Disney Couture, Swarovski and Hugo Boss, and the store now narrows that history to eighteen listings. It runs on WordPress and WooCommerce.

Website Design

One colour does all the work. Every page sits on a flat saturated yellow, edge to edge, with black type and a black footer. There is no secondary ground, no card background and no rules, so cut out products are the only imagery.

Proxima Nova, bold and semibold. Type is limited to two weights. The wordmark runs in wide tracked capitals at the top of every page, section titles sit centred beneath it, and product names are set small in letter spaced caps.

Centred and symmetrical. The layout is one centred column: wordmark, horizontal nav, section heading, then a three across grid. The basket icon is the only element pushed to a corner.

Shopping Experience

Eighteen products in three groups. The collection page lists Drug Money Bags, Dealer Bags and Card Holders on one scroll. Drug Money Mini Bags show £885.00 struck through at £620.00, Dealer and Thief Bags £925.00 at £645.00, and every card holder £175.00.

Sold out is left on display. Eleven of the eighteen listings carry a SOLD OUT overlay printed across the photograph, including all six card holders, and they keep their place in the grid.

Specification led product pages. The bag sits left with three thumbnails beneath it and the detail right: strikethrough price, a Klarna line offering three interest free payments of £206.67, a short paragraph, then eleven Product details bullets, Dimensions in centimetres and a black Add to basket button.

A complete checkout on one page. An Apple Pay button opens above an “Or continue below” divider, then contact, shipping address, shipping options and payment run in sequence. Guest checkout is the default, shipping is DHL or Royal Mail First Class at £30.00 either way, and payment is card, Klarna or PayPal.

Brand Storytelling

Contraband as a running joke. The naming is one sustained gag: a Criminal Collection of Dealer, Drug Money and Thief bags, a section called The Dealers, and Instagram captions in the same register.

Three sections of receipts. Mawi Royalty lists more than forty names who have worn the brand, from Madonna and Rihanna to Deepika Padukone, Editorials lists placements in titles including Vogue Italia and Harper’s Bazaar, and Collaborations gives each partnership a paragraph of prose. The first two are image grids rather than case studies.

Notable Features

An archive drop held back. Homepage and Shop both carry a Mawi Archives panel reading “The new Archive Drop is coming soon…”, with no date behind it.

Instagram closes the homepage. A grid of Instagram posts sits below the collection panels, captioned in the same voice as the product names, above a footer that repeats “Subscribe now and get exclusive offers:” on every page.