Mimikai

Updated: September 11, 2026

Mimikai sells plant based mosquito and tick repellent in sprays, mists and multi packs, aimed at American families looking for an alternative to conventional actives. The active is undecanone, found in wild tomato plants, and the site calls it “The first new EPA-registered repellent active in over 25 years”. A Fast Company badge reading “2026 Worlds Most Innovative Companies” tickers across every page. Built on Shopify, with an Okendo review widget and a wholesale portal attached.

Website Design

A bright primary palette on cream. Section backgrounds come from a set including sky blue #039AD9, pink #F9A6BC, yellow #FFE636, a green and an orange, dropped in as full width bands against creams of #FFFAF1 and #F5F5F0 with #1A1A1A type.

Open Sauce One with an Instrument Serif counterpoint. Body and interface text are set in Open Sauce One across five weights, loaded from a font CDN rather than the theme defaults, with Instrument Serif for display lines and small upper case eyebrow labels.

Skincare art direction for a bug spray. Bottles are shot as objects on flat colour grounds, section headings reduce to single words such as BENEFITS, INGREDIENTS and DIRECTIONS, and the ingredient list is typeset as a plain column.

Shopping Experience

Eight products, all named in the navigation. The Shop menu lists every item rather than a category, covering two adult formats, two kids formats and four bundles. Volume is printed on each card, so 3.4 fl. oz. and 5.5 fl. oz. read before a click is needed.

Bundles carry struck through pricing. Singles sit at $14.99 and $18.99. Bundles show a regular price against a sale price, so the Family Bundle reads $67.96 then $60.00. A twelve pack of the kids mist runs $227.88 down to $114.00.

A long product page with a persistent buy bar. The top carries a star rating, a 100+ Reviews link, the price and an ADD TO CART button, then a BUNDLE & SAVE block offering two upgrades, before accordions for benefits, ingredients and directions and a first person FAQ.

Shopify checkout in brand colour. Express checkout offers Shop Pay and Google Pay above a card form, the order summary sits on a cream ground, and the Pay now button takes the blue of the logo.

Brand Storytelling

One origin story told at three depths. The homepage gives the wild tomato a sentence, the product page a section titled “How a wild tomato became Mimikai”, and the FAQ a full answer. Biomimicry is named as the mechanism each time.

Proof is regulatory before it is social. The claim stack leads with EPA registration, five years of field testing, eight hours of mosquito protection and four hours against ticks. Customer quotes and press logos sit underneath.

Notable Features

A wholesale door in the main navigation. Wholesale sits between Shop and Where to buy, with a separate trade app behind it, so retail and trade share one storefront.

A stockist locator alongside the online range. A Where to buy section holds store headings, descriptions and Get Directions links, acknowledging sales through physical retail.

Subscriptions and gifting wired into the catalogue. Selling plans sit in the product data, and an Only at Mimikai footer block promotes group gifting, exclusive products and referrals.