Native Union

Updated: September 12, 2026

Native Union designs accessories for Apple hardware and sells them direct, covering iPhone and AirPods cases, Apple Watch bands, power banks, cables and chargers, bags and sleeves, and a small range of desk pieces. The catalogue is organised by device generation rather than by category, and prices run from 19.99 dollars for a cable to 139.99 dollars for a three in one magnetic charger. The homepage states the position in two lines under the hero: “Designed in Paris” and “Delivering Worldwide”. Built on Shopify.

Website Design

A warm neutral ground. The theme background is set to #f6f5f0, a warm off white, with copy and headings at a soft near black rather than pure black. The interface holds almost no other colour, reserving an orange (#ef521b) for highlighted menu items and a red for low stock warnings, so photography carries the palette.

Museo Sans throughout. Type is loaded from Typekit as Museo Sans, with condensed, display and rounded cuts in the same request, and Neue Haas is named alongside it. One humanist sans handles headings, body and labels at different weights.

Hardware led navigation. The main menu splits into Selection, iPhone Cases, AirPods Cases, Carry, Apple Watch Bands, Power, Desk Essentials and POP Phone. Each panel then lists device generations, so the first choice a shopper makes is which phone or watch they own.

Shopping Experience

Quick add inside the grid. Every product card carries a plus Add to cart control that expands in place into Select Model and Select Color rows with colour swatches, so an order can be completed without opening the product page at all.

Filters built around devices. The iPhone Cases collection lists 38 products and filters on price, availability, colour, collection, product type and device, the last running from iPhone 12 up to iPhone 18 Pro Max. Availability counts are shown in the filter itself.

Delivery dates before checkout. The cart drawer prints “Order now to receive as soon as” with a named date. Express payment covers Shop Pay, Apple Pay, Google Pay and PayPal.

Brand Storytelling

Less but better. The design principle is stated plainly in a homepage panel: “We believe in ‘Less but Better’. Better design, better quality.” Sustainability is argued through materials rather than slogans, with recycled frames, animal free leather alternatives and recycled microfiber linings listed as product bullets.

Certification in the buy box. A B Corp Certified badge sits beneath the add to cart button, next to 30 Day Returns, Secure Checkout and Recycled Materials.

Notable Features

Review volume on the homepage. A block reports 4.7 out of 5 across 12,589 reviews, followed by named buyer quotes that cover warranty replacements and customer service as much as the products.

Registration and warranty as navigation. Product Registration, Product Care and Documentation, and Warranty each get a footer link, and product pages state a two year limited warranty beside the returns window.

Currency switching by market. A country selector in the footer swaps between USD, EUR, GBP, JPY, SEK, DKK, AUD and others across roughly sixty listed markets.