Prima

Prima is an Austin, Texas skincare and body care brand selling facial and body oils, a body butter, bath soaks, a cooling rescue stick, a jade gua sha tool and a ceramic canister. Formulas are built on certified organic hemp extract containing less than 0.1% THC, and the shoppable catalogue holds ten items priced from $15.00 to $68.00. The homepage states the promise directly: “FEEL IT WORK OR IT’S FREE.” Built on Shopify.

Website Design

Cream over white, with one deep teal. Section grounds alternate between white and warm creams, #fcf9ec and #fffef9, while the accent colour is a dark teal, rgb(17, 48, 52), used on solid buttons and headings. Review stars print in #ffb503 and sale prices in a red #d72c0d.

Outfit light with Cabin headings. Body type is Outfit at weight 300 and headings are Cabin at 400, supplemented by two custom faces, SelfModern-Regular and AkzidenzGroteskBQExtendedLight, for display lines.

A standards row under the hero. Five claims run as a single band, DOCTOR FORMULATED, 5X TESTED & VALIDATED, CERTIFIED ORGANIC HEMP, 100% CLEAN INGREDIENTS and VEGAN & CRUELTY-FREE, followed by “Loved by 50,000+ customers”.

Shopping Experience

Quick view on every card. Grid cards carry Add to cart plus a Quick view link, with Choose options replacing the button where a product has variants and Sold out shown in its place on the Night Magic facial oil.

Titles that double as descriptions. Listings name the product, then the benefit: “Night Magic | Clinically Proven Facial Oil for Firmer, Glowing Skin”, “R+R Stick | Extra Strength Cooling Rescue Stick with Arnica & Menthol”.

Subscriptions run through Recharge. The customer portal is themed to its own blue, #467C99, and at least one listing, the R+R Stick Refill, exists only as a subscription.

Two thresholds drive the top and bottom. A persistent bar repeats “Free Shipping on Orders $75+”, and the footer newsletter offers 20% off a first order.

Brand Storytelling

Standards get their own menu column. Under About, a STANDARDS column lists The Prima Way, Science, Source, 100% Clean and Testing & Transparency as separate pages, putting sourcing and testing on the same level as the product range.

Customer quotes run long. The testimonial section carries full paragraphs attributed by first name and initial, covering texture, scent, absorption and repurchase rather than reducing to a star average.

An Open Letter in the navigation. Our Story, Our Values and Open Letter sit together under About, so the brand position is presented as reading rather than as a strapline.

Notable Features

A street address and a phone number. 9501-B Menchaca Rd, Austin, TX 78748, hi@prima.co and (512) 524-7988 sit in the footer, with the FDA disclaimer and the THC statement beneath.

Wholesale and affiliate routes. The HELP column links a Wholesale page and an Affiliate & Ambassador Program alongside FAQ, Contact Us and the policies.

Package protection as a line item. ShipInsure is stocked as a product with tiered variants priced against order value, so cover is added at checkout rather than through a separate widget.