Retrospec

Updated: September 11, 2026

Retrospec sells outdoor recreation gear including electric and standard bikes, kids’ bikes, inflatable paddle boards, skateboards and longboards, water tubes, and accessories such as helmets and yoga mats. The brand pitches itself on value, promoting “mind-blowing” pricing alongside third-party safety certification from SGS and TUV against CPSC, ASTM and EN standards. Adult bikes and boards run from around $36.99 for accessories up to roughly $1,899.99 for premium electric models, with Affirm financing offered from about $19 a month.

Website Design

A warm off-white base with one orange accent. The site runs on a cream background rather than pure white, with an orange used consistently for buttons, sale tags and the swirl-shaped “R” logo mark, and little else competing for colour.

Jost and Inter as the type pairing. Headings use Jost, a rounded geometric sans, while body copy and interface text run on Inter, giving the site a friendly, slightly informal tone rather than a technical or sporty one.

A dark, illustrated footer. In contrast to the light site, the footer switches to a dark brown ground with a large outlined question-mark graphic behind the link columns, a design flourish not repeated elsewhere on the site.

Shopping Experience

A three-column grid with a guide up top. The Fat Tire Electric Bikes category page opens with a short buying-guide summary and a “Take Our 30 Sec Quiz” prompt before the product grid itself, which shows price, rating count and colour swatches per card.

Product pages built for add-ons. The Beaumont Rev 3 page lets shoppers add a rear rack, bell, headlight, helmet and lock directly beside the main Add to Cart button, then follows with spec icons, video reviews and a “best for” terrain diagram further down the page.

An orange-branded checkout with a discount path. Express checkout offers Shop, PayPal and Google Pay. The order summary includes an optional shipping protection add-on and a green “Verify with ID.me” button for military, first responder, teacher and student pricing.

Brand Storytelling

Guidance built into the buying flow. The “Help Me Choose” quiz sits in the main navigation, and category pages repeat how-to-choose content addressing motor power, range and frame sizing rather than leaving that education to a blog.

Community identity through collaborations. A Grateful Dead-branded electric bike collection is filtered as its own product type in navigation, layering a music-fan audience onto the core outdoor-gear customer base.

Notable Features

A visible warranty and value pitch. Icon badges for limited lifetime warranty, free shipping and “exceptional value” appear on both the product page and at checkout, repeating the same promise at each stage of the purchase.

A dedicated dealer network section. The footer lists a dealer locator, a become-a-dealer path and a rental bike option alongside standard support links, extending the retail model beyond direct online sales.