STAUD

Updated: September 11, 2026

STAUD sells contemporary women's fashion built around named signature styles, spanning dresses, denim, handbags, footwear and accessories, with an extended range that reaches into pet products and home goods such as candles and tableware. Handbag styles including Maude, Harlow, Timmy and Ollie recur across the catalogue and in navigation, alongside dress silhouettes like Evangeline, Albee and Charli. The site ships to more than 190 territories through a country and currency selector, and runs a 20 percent referral incentive.

Website Design

Cormorant for statement, Poppins for everything else. Headings and pull quotes run in Cormorant, a high-contrast serif, while navigation, product labels and body copy sit in Poppins, a geometric sans-serif, giving the page a clear split between editorial moments and functional text.

A near-black and off-white base, with a single red note. The defined palette runs close to black (#111111) and an off-white (#F9FAF7) for most surfaces, with a warm reddish accent reserved for specific foreground elements rather than spread across the page.

Named product lines used as visual anchors. Collections built around a single item, such as the Birkenstock collaboration or the Milo flats, get their own callouts rather than sitting inside a generic Shoes grid.

Shopping Experience

Merchandise organized past clothing alone. New In, Clothing, Dresses, Denim, Handbags, Shoes, Accessories, Pet and Home sit as separate top-level sections, so the shop reads as a lifestyle range rather than an apparel-only store.

Curated edits alongside category browsing. "Edits" such as a poplin shop or a silk collection sit next to the standard category pages, offering a smaller, cross-category selection for shoppers who do not want to browse the full grid.

Denim organized by fit name. Straight, wide, flare and barrel leg are used as the primary way to browse denim, ahead of size or wash, treating fit as the main decision point.

Brand Storytelling

Named silhouettes instead of style numbers. Both dresses and handbags are identified by name (Evangeline, Wells, Freja, Alba) rather than SKU, giving repeat styles a recognizable identity across seasons.

Customization offered directly. Custom options appear on bag and pet product listings, extending the brand beyond ready-to-wear into a made-to-order layer.

Pet products as a stated category, not a gimmick page. Custom handbags, clothing, slippers and accessories for pets sit as their own navigation section rather than a single novelty item.

Notable Features

A global footprint built into checkout. The 190-plus territory selector signals an operation built for international shipping and currency conversion from the outset rather than added later.

A referral program stated as a specific figure. "Refer and Get 20 Percent" gives the incentive a concrete number rather than a vague "save on your next order" line.

A home category inside a fashion site. Candles, decorative objects, wall art, tableware, blankets and throws sit alongside clothing, extending the brand's visual identity into home goods rather than keeping it to wearables.