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The Printed Peanut sells illustrated art prints, greeting cards, textiles and home goods designed by Louise Lockhart and made in the UK, running on Shopify.

Website Design

Yellow and navy as the core contrast. The palette centers on a bright yellow (#f1ed6a) against a dark navy (#242833) and blue (#334fb4), with a light gray (#f3f3f3) used for neutral product grounds. A teal link color (#80d2cc) breaks up the navy sections.

Nunito Sans across headings and body. The rounded sans Nunito Sans is set for both display type and running copy, a single-typeface approach that keeps the site from competing with the illustration work itself.

Illustration carries the design, not photography. Lockhart describes her own work as “dreaming up worlds where animals wear hats, the flowers are neon pink and there are ice cream shops everywhere you look,” and that hand-drawn, brightly colored style is the dominant visual element across banners and product imagery.

Shopping Experience

A catalog organized by format and occasion. Products span risograph and screen prints, greeting cards for birthdays, love and sympathy, illustrated books, wooden pins, magnets, stickers, tea towels, canvas bags and soap, browsable by product type or by gift occasion.

Prices stay in a tight, low range. Shaped cards start at 3.50 pounds, A4 risograph prints and concertina books run to 15 pounds, baby board books sit at 7.50 pounds, and the current 2027 calendar, featuring the brand’s shopfront illustrations, is 10 pounds.

Free shipping has a UK-only threshold. Orders over 15 pounds ship free within the UK, while EU deliveries are currently suspended, a limitation stated directly on the site rather than left for checkout to reveal.

Brand Storytelling

The mission is stated as a single sentence. The site positions itself as “Bringing illustration into your home,” pairing that line with “Delightfully bright products designed by Louise Lockhart and made in the UK” as its standing description.

Customer quotes emphasize the unboxing, not just the product. A featured testimonial notes that “packaging and little extras that came with the print made the purchase that more of a treat,” putting the physical delivery experience alongside the illustration itself as part of the pitch.

Notable Features

A calendar anchors the current seasonal push. The 2027 calendar built around the brand’s shopfront illustrations is a current featured product rather than a legacy catalog item.

Wholesale sits alongside retail. A wholesale program is offered next to the direct-to-consumer shop, letting other retailers stock the illustrated goods.

Illustration courses extend the brand past products. Lockhart offers illustration courses through the site, turning the brand from a pure product catalog into a teaching offer as well.

A newsletter discount is the primary acquisition offer. New signups get 10% off, the standard mechanism used to convert first-time visitors into buyers.

The Printed Peanut Shop Category page example

The Printed Peanut Product page example

The Printed Peanut Checkout page example

The Printed Peanut footer example

#Accessories #Homeware #Prints #Soap #Stickers

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