The Rug Company

Updated: September 11, 2026

The Rug Company sells luxury handmade rugs, cushions and wallhangings for designers, homeowners and trade buyers, with prices seen from about $2,400 into the tens of thousands for large or bespoke pieces. The site serves both a retail audience and a separate trade channel for hospitality, corporate, real estate and retail projects. Product tiers span in-stock pieces to made-to-order and fully custom work.

Website Design

Berthold Akzidenz Grotesk throughout. The typeface is a classic grotesque, set in a near-black, #333333, on a warm off-white ground, #f6f4f2, giving the site a restrained, editorial feel rather than a bright retail one.

Photography carries the design. Rather than heavy colour blocking, pages lean on large rug photography, styled room settings and close-up texture shots, with the interface itself staying quiet and neutral around them.

A campaign banner up top. The homepage opens on “Colour in Residence,” inviting shoppers to “invite tactile silks and mohairs to make themselves at home,” a seasonal editorial push rather than a discount banner.

Shopping Experience

Five ways to browse. The Shop menu splits into By Category, By Product, By Style, By Size and By Lead Time, the last of these separating In Stock (1-2 weeks), Made to Order (10-22 weeks) and Custom and Bespoke (22-plus weeks) so delivery expectations are set before a shopper opens a product.

A wide price range in view. Rugs seen on the site range from roughly $2,400 to more than $40,000, reflecting a catalogue that runs from smaller ready pieces to large custom commissions.

Quick view and wishlist. Product grids support a quick view overlay and saving items to a wishlist, plus account features for orders, addresses and payment methods.

Klarna and Afterpay alongside standard checkout. Installment payment options sit next to card and standard Shopify payment methods at checkout.

Brand Storytelling

A separate identity for trade. Trade, Contract and Environments sit in their own top-level menu, split further into Hospitality, Corporate, Real Estate and Retail, with a dedicated trade account and sign-in, treating design professionals as a distinct audience from retail shoppers.

Craft stated as a value, not a slogan. Copy on the homepage reads “Our design experts can offer exceptional guidance and advice” and “We are proud to champion artisanal techniques,” framed as short standalone lines rather than long brand copy.

Notable Features

A blog under Discover. “The Thread” runs as a dedicated editorial section alongside Our Collections and Our Designers, giving the brand a content channel separate from the shop.

Designer collaborations as their own line. Collaborations appears as its own category under By Category, distinct from the in-house collections.

Sustainability named directly. A homepage line states “All our materials are sustainable,” placed among the same short trio of brand statements as the craft and design-guidance lines.