Zirkuss

Zirkuss is a Zürich boutique selling clothing, footwear and accessories for children from 0 to 16 alongside a women’s range, plus homeware, bedding and toys. The stocklist is built on independent European labels including The Animals Observatory, Bobo Choses, Caroline Bosmans, GRECH & CO., G.Kero, Maison Mangostan, Mini Rodini, Morley, Pèpè Shoes, Soeur, Soft Gallery, Stella McCartney Kids and tinycottons, with an own label under the ZIRKUSS name. The catalogue holds around 159 products priced in Swiss francs. The store runs on Shopify in German and English.

Website Design

Mint ground, navy type, teal accent. The default scheme sets text in a deep navy, rgb(18, 47, 75), on a pale green white, rgb(242, 251, 241), with a teal accent, rgb(65, 192, 173). Other sections invert to navy or black grounds, and a strong blue, rgb(0, 65, 217), serves as a second accent.

Canela with Karla. Display lines use Canela, a serif with pronounced contrast, while Karla handles navigation, product titles and prices, giving the interface a plainer voice than the headings.

A full screen overlay menu. The header collapses navigation behind one control labelled “NAVIGATION – HIER”, which opens the category tree over the page and closes on Escape.

Shopping Experience

Navigation by age, then garment. The kids branch splits into Baby, Jungs and Mädchen, and each expands into the same garment list: Body, Oberteile, Hosen, Kleider, Overalls, Unterwäsche, Nachtwäsche, Jacken, Bademode, Socken, Handschuhe, Hüte, Ski and Schuhe.

A parallel route by brand. Brands are listed alphabetically across four groups, A-G, G-M, M-P and P-Z, so a shopper who buys by label never enters the category tree.

Facets that count what is left. The all products listing filters on Age, from 0 – 24 Monate to 16 – 18 Jahre, plus Clothing, Brands, Sale, Accessoires and Deco & Toys, each option carrying its count, including 87 items under Alle Sale-Artikel.

Sizes printed on the card. Cards show the sizes still available before the click, as in “Pace Joggers S M” or “Multicolor Booties 39 40”, and sold out items read “Ausverkauft” in place of a price. Prices are written in full, CHF 90.00 or CHF 189.00, with reduced items showing both figures.

Brand Storytelling

A founding statement in the first person. The Über uns page opens under the heading DIE IDEE and states the shop was founded in 2010 to bring to Zürich what was not there, as “eine kuratierte Sammlung von Mode und Objekten, die unsere Sprache spricht”.

Sustainability argued as an obligation. The same page sets out the position in short lines, “Qualität statt Quantität, recycelte Materialien, aufmerksame Augen für die Produktion”, then frames passing that understanding to children as a duty.

Notable Features

A shipping threshold in the announcement bar. The top strip states free Swiss delivery on orders above 150 CHF and persists across the site.

Adult sizes treated as their own brand. Bobo Choses Adult appears in the brand list and the facets separately from the children’s line, letting the women’s range inherit the same labels.

Global checkout from a Swiss base. The footer carries a country and currency selector covering most of the world, with unsupported markets defaulting back to CHF.