The Qi

The Qi sells whole-flower herbal teas, matcha, wellness blends, gift sets and glassware, built around the stated line “Drink Flowers. Feel Alive.” The catalogue is grouped into Caffeine-Free Blooms, Green Tea Blooms, Matcha, Wellness Blends and Refills, Gift Sets and Glassware, targeting a wellness-minded shopper over a traditional tea-and-biscuits audience. Built on Shopify.

Website Design

A blush accent on black text. The interface leans on a soft pink (#ed9494, with a brighter #fa7878 for hover or highlight states) against near-black text (#0b0b0b) and white, giving the site a floral tone without full-color photography saturation.

Jost for display type. Headings run on Jost, a geometric sans with rounded proportions that reads softer than a standard grotesque, pairing with DIN Neuzeit Grotesk for smaller interface text.

Product-as-flower photography. The core visual device is close, textural shots of the dried whole flowers themselves, used to justify the “no tea dust” positioning by literally showing the product.

Shopping Experience

Prices on the grid. Unlike several sites in this set, The Qi shows pricing on product cards directly, including “From” pricing for items with multiple options, alongside a star rating and review count per product.

Add to cart from the listing. Cards carry an Add to cart button (or a Sold Out state) rather than requiring a click-through, and Sale badges mark discounted items directly on the grid.

Tiered multi-box discounts. Buying more than one box triggers a stated 5 to 15 percent discount, encouraging bundle purchases at the cart level rather than through a separate subscription flow.

Afterpay at checkout. Installment payment is offered alongside standard checkout, and free shipping applies over $85.

Brand Storytelling

Purity stated by exclusion. The copy leads with what the tea is not: “No artificial anything, no tea dusts, no funny business,” paired with “100% hand-picked whole flowers: no dust, no teabag microplastics.”

A wellness mission framed broadly. The brand states its goal as helping customers “feel more joy, beauty, and life everywhere,” tying individual products to a lifestyle claim rather than describing tea mechanically.

Editorial content on flowers. A “Flower Power: Nature’s Perfect Remedy” section and a blog covering recipes and what the site calls “super flowers 101” support the wellness positioning with repeat content rather than a single About page.

Notable Features

Press logos from beauty and business media. As Seen In branding surfaces Allure, Vogue and Forbes, positioning the tea brand alongside beauty press rather than food and drink coverage.

A featured bundle at a discount. The Daily Bloom Set is merchandised on the homepage at $95, marked down from a stated $124, functioning as the site’s anchor offer.

Newsletter incentive. A 10 percent first-order discount is offered for email signup, a standard but explicitly stated acquisition mechanic on the homepage.

The Qi Shop Category page example

The Qi Product page example

The Qi Checkout page example

The Qi footer example