BigCommerce Pricing Explained for 2025

Here’s the quick answer: BigCommerce pricing starts at $39/month and goes up to $399/month, with custom pricing for enterprise plans. But that number doesn’t tell you much on its own.

BigCommerce often gets labeled as an enterprise-only platform, but that’s not true — it’s actually one of the best setups for growing stores that need more control over design, SEO, and performance without hitting a ceiling.

After consulting ecommerce brands for over a decade and reviewing over 6,000 stores for our ecommerce design gallery, I’ve seen firsthand where each BigCommerce plan delivers — and where it holds you back.

The Real Cost of BigCommerce (Beyond the Monthly Fee)

Here’s what BigCommerce pricing looks like at a glance, as of March 2025:

• Standard Plan: $39/month
• Plus Plan: $105/month
• Pro Plan: $399/month
• Enterprise: Custom pricing

You’ll see these numbers everywhere, but they barely scratch the surface.

What matters more is:
What does each plan unlock or restrict when it comes to design, performance, SEO, and features that actually grow a business?

So let’s look at each tier through that lens.

Standard Plan – $39/month

This is BigCommerce’s entry-level plan — good if you’re testing a product idea or just getting your feet wet with ecommerce. It gives you the essential features to launch, but not a lot of space to grow.

Here’s what you get:

• No transaction fees (huge advantage over Shopify)
• Up to $50,000 in annual online sales
• Access to their theme marketplace and basic visual editor
• SSL certificate included (for secure browsing)
• Coupons, discounts, and gift cards
• Single storefront with product, customer, and order management

But this plan runs out of steam fast if you’re trying to build a brand or scale anything meaningful.

Here’s where it gets restrictive:

• No product filtering — so if you have more than a few products, users can’t filter by price, size, or category
• No abandoned cart saver — which means missed sales unless you plug in a third-party solution
• Limited checkout customisation — you can’t edit layout, add custom fields, or create a streamlined experience
• Theme customisation is basic — the drag-and-drop editor is limited, and full edits require HTML/CSS knowledge

For early-stage solo founders or simple products, it works. But from a design point of view, this plan puts you in a box. You’re working with limited tools and no advanced UX features — which means you’ll either hit a ceiling or need to upgrade pretty quickly.

Plus Plan – $105/month

This is the most common plan I’ve seen among ecommerce businesses doing real volume but still in growth mode. It’s the minimum tier I’d suggest if design, user experience, and conversions matter to you.

Here’s what you’re getting:

• Sales limit raised to $180,000 per year
• Abandoned cart recovery (automated emails for cart drop-offs)
• Customer segmentation tools — so you can create targeted experiences and offers
• Persistent cart and stored credit cards — smooth checkout for returning customers
• Slightly better theme access and control over layout
• Professional reporting tools
• Real-time shipping quotes
• Access to phone support

Why this plan makes more sense for serious stores:

• The abandoned cart saver alone can drive 10%–20% more revenue if used right
• Customer segmentation lets you personalise — which improves design-driven conversion tactics
• Persistent cart feature helps reduce bounce, especially on mobile
• You’re still working within the Stencil theme system, but you have a little more room to experiment and test design changes

But this still isn’t where high-converting brands stop. If you’re aiming for a clean, optimised UI/UX with advanced filtering or a complex product catalog, Plus will only get you partway. You’ll still hit limits with things like advanced APIs, filtering, and checkout control.

Pro Plan – $399/month

This is where BigCommerce becomes a serious platform for brands that need scalability and design freedom.

You get everything in the previous tiers, plus:

• Up to $400,000 in online sales annually (with scalable pricing beyond that)
• Google Customer Reviews integration (adds trust and improves UX)
• Product filtering — a must-have if you’re selling more than 10 products
• Custom SSL certificate
• Advanced reporting
• Higher API limits — meaning more room for integrations, automation, or headless frontends

From a design and performance perspective, this is where things change:

• Product filtering improves navigation and helps customers find products faster
• Higher API limits let your devs build real integrations
• Opens the door to headless commerce

Want to see what great design on BigCommerce actually looks like?

Check out our curated gallery of the best BigCommerce stores — real brands, real design inspiration.

This is where most ecommerce teams stop fighting the platform and start building something that stands out.

This plan also opens the door to headless commerce. You can use BigCommerce as your backend and run a completely custom frontend built with Next.js, Nuxt, or even React-based storefronts.

I’ve worked with several brands who launched on Plus, then upgraded to Pro because they were hitting friction with growth. This plan is where most ecommerce teams stop feeling like they’re “fighting the platform.”

Enterprise Plan – Custom Pricing

Enterprise is for ecommerce companies doing serious volume — or for teams that want total freedom to design, scale, and build whatever they need.

What you’re buying here isn’t just features — it’s flexibility, power, and support.

Here’s what it unlocks:

• Unlimited API calls — essential for custom apps, headless builds, advanced integrations
• Full support for headless commerce — run your frontend anywhere, use BigCommerce for backend and checkout
• Priority support — skip the queue and get dedicated help
• Custom checkout experience — from layout to logic, tailor the flow to your brand
• SLA-backed uptime guarantees — peace of mind for brands doing high-volume sales
• Dedicated account management — direct line to someone who understands your goals

Who this plan is really for:

• Brands doing $1M+ in revenue that want maximum performance and control
• Companies working with external design/dev teams and don’t want platform bottlenecks
• Sites with high traffic spikes (launches, ads, seasonal volume) that need guaranteed stability
• Teams planning a custom frontend — whether it’s React, Vue, or another stack

I’ve helped brands move into Enterprise when they outgrew Shopify or WooCommerce — and almost every time, we saw an improvement in site speed, flexibility, and SEO structure. Once you decouple the frontend and stop relying on rigid themes, your designers can finally do what they’re best at.

So, What Are You Really Paying For?

Let’s cut through the pricing charts and promo pages.

Here’s the truth:

You’re not paying for features — you’re paying for leverage.

At the lower levels, you’re trading money for constraints. You save a few bucks a month, but you’ll hit friction with customisation, performance, and design.

At the higher levels, you’re buying flexibility, growth potential, and tools that let you move faster — without hacking together workarounds.

So here’s how I look at it:

• Standard: Fine if you’re just testing
• Plus: Minimum for real growth
• Pro: Sweet spot for scaling brands with design/dev teams
• Enterprise: For serious teams who want full control

If you’re building a brand that relies on great UX, design, speed, and SEO — you don’t just need a store. You need a setup that won’t fight you as you grow. BigCommerce gives you that. You just have to be willing to pay for the plan that matches your ambition.

BigCommerce vs. Other Platforms (From a Design Perspective)

I’ve worked with stores on Shopify, Squarespace, WooCommerce, Webflow, Wix, and more.

Here’s how BigCommerce stacks up if you’re focused on design, SEO, and scaling:

Squarespace, for example, looks beautiful out of the box. I’ve used it a ton for smaller brands and early-stage ideas. But once you want to scale or customize anything, you’re basically locked into their builder.

It’s like designing inside a glass box. Same with Wix.

BigCommerce, on the other hand, starts a little less sexy but gives you space to build properly once you move up to Pro and Enterprise.

SEO + Design: The Underrated Pair in BigCommerce

People always ask me:
“Is BigCommerce good for SEO?”

The answer is yes — but only if you use it right.

Some key advantages:

• Full control over URLs (no weird subfolders or junk strings like Shopify often throws in)
• Editable robots.txt and sitemap
• Good performance scores across most paid themes
• Works great with Google Shopping, Facebook Shop, and marketplaces

When paired with clean UX and conversion-driven design, it punches above its weight.

That said, it’s not magic. The default themes won’t win awards. You still need to invest in proper design, navigation structure, internal linking, speed optimization, etc. But the foundation is there.

Hidden Costs You Should Watch Out For

Even though BigCommerce doesn’t charge transaction fees, there are real costs that sneak in:

• Apps & Integrations: You’ll need a few (especially for SEO, UX, or email), and many cost $10–$50/month
• Design Customization: Unless you’re a dev, you’ll need help editing Stencil themes or building something headless
• Extra API Usage: If you go Pro+ and integrate deeply, expect API volume fees
• Theme Purchases: Most premium themes are $150–$300 one-time

Still, compared to the 2% transaction tax Shopify adds unless you use Shopify Payments, BigCommerce often works out cheaper long term — especially for stores doing high volume.

When to Choose BigCommerce (and When to Skip It)

Go with BigCommerce if:

• You want strong SEO control
• You care about speed and UX
• You plan to scale past $100k–$500k/year
• You’re working with a design team or agency
• You might go headless in the future

Skip BigCommerce if:

• You need drag-and-drop freedom and don’t plan to scale
• Your site is mostly content and not ecommerce
• You want deep design freedom but no devs
• You’re just testing a product idea for a few weeks

Final Thoughts: What I Tell Clients

When I’m helping a brand choose a platform, I don’t start with price.

I start with where they’re going.

If you’re building something that needs to scale, perform well, look great, and have full SEO control — BigCommerce Pro or Enterprise makes a lot of sense.

If you’re early and just want to launch something fast with low complexity, Plus is fine. But you’ll outgrow it.

And if you’re choosing a platform based on the sticker price alone — you’re missing the real cost: the cost of hitting a wall later.