When you’re starting or scaling a clothing store online, picking the right ecommerce platform isn’t just about tech — it’s about setting up a store that matches how people shop for clothes today.

After 12+ years working in ecommerce — testing platforms, helping brands grow, and running ecomm.design — I’ve seen what works and what holds stores back.

From mobile speed to how you display colour and size variants, the little details make a big difference.

Here’s my honest breakdown of the best ecommerce platforms for clothing brands — based on actual usability, not marketing fluff.

I’ve been deep in ecommerce for over a decade — working with clients to build, optimise, and grow online stores across dozens of industries.

Through our ecommerce design gallery at ecomm.design, we’ve analysed over 6,000 Shopify stores to curate the best examples of design, UX, and performance.

On top of that, I’ve worked directly with brands to build custom Shopify sites, migrating stores to Shopify, audit underperforming stores, and help ecommerce teams scale more effectively.

So this isn’t a surface-level review or an affiliate-driven top-10 list.

It’s a real look at how Shopify performs in the wild — the good, the bad, and what I’ve consistently seen in the stores that succeed (and the ones that quietly stall out).

Does Shopify take a percentage of sales? The simple answer is “yes”, but the amount Shopify takes varies depending on numerous factors.

Shopify is one of the top ecommerce platforms in the world, and in my opinion, offers incredible value for money. However, like many SaaS solutions, it does take a percentage of your sales (or profits) to pay for things like payment processing.

Whenever you process a transaction using a payment gateway, whether it’s PayPal, Square, Stripe, or any other, there’s a fee to pay for processing that transaction.

Whether you’re new to the world of online selling, or you’ve been investing in ecommerce for a while now, you probably know few things have a bigger impact on your success, than your choice of ecommerce platform.

For me, Shopify stands out as one of the best ecommerce platforms around, thanks to its scalability, versatility, and ease of use.

However, Big Cartel is another heavy hitter in the industry with a lot of benefits to offer.

It’s great for “artistic” merchants, photographers, and visual artists. Plus, it’s arguably the more “cost-effective” choice for beginners (with a free plan for smaller merchants).

So, which platform is really best for your business?

If you’re serious about scaling your online store, you need an eCommerce website that converts—not just one that looks good.

I’ve spent over 10 years in eCommerce, working with countless designers across different platforms. Some were great. Others? A total nightmare.

So, I put together this curated list of the best eCommerce website designers for Shopify, Squarespace, WooCommerce, and BigCommerce. These are experts who actually deliver results, whether you’re launching a new store or optimizing an existing one.

Looking for the best platform for your online store? Both Shopify and Square Online have a lot of advantages to offer.

Overall, Shopify is the better all-around ecommerce platform, with more powerful sales features and scalable solutions.

But Square Online could be an appealing choice too – particularly if you’re looking for a way to start selling online easily, with no setup fees.

Plus, let’s not forget that you also get a fantastic point of sale system with Square (although Shopify POS is pretty impressive too).

Still not sure which option to pick?