
I run ecomm.design, a curated gallery of top ecommerce design. I track design trends across hundreds of online stores, and one area I’ve been laser-focused on this year is email design—specifically how ecommerce brands structure, style, and optimise their emails to drive revenue and retention.
This is everything I’ve learned by analysing real-world examples, testing them with brands, and watching how top-performing stores do email right in 2025.
Let’s break it down by email type.