Ecommerce Email Design Strategies That Are Working in 2025

ecommerce email design strategies

I run ecomm.design, a curated gallery of top ecommerce design. I track design trends across hundreds of online stores, and one area I’ve been laser-focused on this year is email design—specifically how ecommerce brands structure, style, and optimise their emails to drive revenue and retention.

This is everything I’ve learned by analysing real-world examples, testing them with brands, and watching how top-performing stores do email right in 2025.

Let’s break it down by email type.

Best Ecwid Alternatives: My Top Picks for 2025

best ecwid alternatives

Quick Answer:

The best Ecwid alternatives are Shopify, BigCommerce, Wix, Squarespace, and WooCommerce — all offering more flexibility, features, and control than Ecwid, especially as your business grows.

As someone who’s been in the ecommerce trenches for years — launching stores, testing platforms, and consulting on designs — I’ve used Ecwid a handful of times.

It’s decent for beginners and simple setups, but it’s not ideal if you want to scale, customise, or integrate more advanced tools.

If you’ve outgrown Ecwid or just want more control over how you sell online, here’s my full breakdown of the best alternatives I recommend from actual experience.

Best Sellfy Alternatives (Top 10 for Ecommerce and Digital Product Creators)

sellfy alternatives

If you’re selling digital products, courses, or merch, there’s a good chance you’ve come across Sellfy. It’s simple, clean, and built for creators.

But once your business grows or you want more design control, lower fees, or advanced features, Sellfy can start to feel limited.

Quick answer: The best alternatives to Sellfy are Shopify for full control, Payhip for simplicity, Gumroad for creators, and Podia for courses and memberships. Your ideal pick depends on what you’re selling and how much you want to scale.

I’ve worked with ecommerce brands of all sizes — from solo creators selling PDFs to growing teams launching product lines. This guide breaks down the best Sellfy alternatives I’ve personally used or set up for clients.

Let’s go tool by tool.

Shopify vs ShopBase: Which Platform Is Better for Your Online Store?

shopify vs shopbase

Quick answer: Shopify is the better choice overall. It’s more flexible, scalable, and easier to use with access to thousands of integrations.

ShopBase is best for beginners running lean dropshipping stores, but it falls short on SEO, apps, and design options.

I’ve built dozens of ecommerce sites on both Shopify and ShopBase — and I’ve tested everything from payment setups to page speed.

Below, I’ll break down every feature side by side so you can decide which one makes the most sense for your business.

Shopify POS Pricing: Expert Guide to Costs, Plans, and Hidden Fees

shopify pos pricing

Shopify POS pricing offers two main tiers: “POS Lite,” included with all Shopify ecommerce subscriptions starting at $39/month, and “POS Pro,” which adds advanced retail features for an additional $89/month per location.

Keep in mind that hardware costs, transaction fees (around 2.4–2.9%), and optional app integrations are separate expenses you’ll need to budget for.

As an ecommerce expert with over 10 years of helping online businesses launch, grow, and scale, I always recommend clearly understanding these additional costs upfront to effectively plan your offline sales strategy.

Shopify Marketplace Connect App: Review from a Shopify Dev

shopify marketplace connect app

I’ve been working in the Shopify ecosystem for over a decade.

Built two successful public apps, helped scale multi-store setups, dealt with more plugin nightmares than I’d care to admit.

When Shopify absorbed Codisto and rebranded it as Shopify Marketplace Connect, I paid attention.

I’ve used this app across different merchant setups — single-brand stores, large catalog sellers, hybrid Amazon/Etsy shops.

Best BigCommerce Alternatives in 2025 (Tested + Ranked)

best bigcommerce alternatives

After testing all the major players, I can confidently say that Shopify is the best alternative to BigCommerce in 2025. It’s easier to use, more flexible with design and apps, and simply gives store owners a better experience overall.

But like BigCommerce, Shopify isn’t for everyone. So what other options are out there?

Squarespace Enterprise Review: Everything You Need to Know

squarespace enterprise review

 

Enterprise-level companies need more from their ecommerce platform than most organizations. As your business grows, you need your solution to offer more customization options, advanced reporting capabilities, and endless scalability.

Solutions like Squarespace Enterprise are specially designed to address the requirements of larger companies, as their sale volumes begin to skyrocket.

Currently supporting companies like Colgate and Ylopo, Squarespace Enterprise promises organizations more flexibility, and more specialist support than any other Squarespace plan.

The question is, is Squarespace Enterprise right for your business? Or would you be better off exploring packages from companies like Wix, Shopify, and BigCommerce?

I took a closer look at the benefits offered by Squarespace’s enterprise plan, to help you make the right choice.

How To Customize Checkout Page In Shopify

Quick Answer: How To Customize Checkout Page In Shopify

If you’re not on Shopify Plus, your options are limited to:

  • Changing logo, colours, and fonts in Settings > Checkout
  • Editing checkout language under Themes > Edit Languages
  • Adding tracking or conversion scripts to the Order Status Page

If you’re on Shopify Plus, you can:

  • Edit the checkout.liquid file for full layout control
  • Add custom fields, trust badges, and upsells
  • Use checkout UI extensions and Shopify Functions (2024+)
  • Run conditional logic based on customer data or cart contents

Art Storefronts vs FASO: Which One Actually Helps You Sell More Art?

art storefronts vs faso

Quick answer: Art Storefronts is the better platform if you’re serious about growing an art business with advanced ecommerce and marketing tools.

FASO is a cheaper and easier option if you’re starting out and just want a clean portfolio website.

I’ve tested both Art Storefronts and FASO, spoken with artists using each platform, and reviewed their sales features, design options, support, and pricing.

Let’s dive into the details so you can figure out which one fits your art business goals.