
Quick answer:
If your primary goal is to present a visually striking portfolio with occasional sales—particularly as a photographer, artist, or designer—Format offers a streamlined, aesthetically focused experience tailored to that need.
On the other hand, if you’re building a content-rich site with ecommerce at its core, and you require more flexibility, scalability, and control over the user journey and site architecture, Squarespace is the more comprehensive and strategic choice.