
When people ask me how to design a fashion ecommerce store, what they really want to know is—how do I build something that doesn’t just look good but actually converts browsers into buyers consistently?
And that’s the right question to ask, because there are a million fashion sites out there that look amazing but don’t sell a thing.
Design without strategy is decoration. And in ecommerce, decoration doesn’t pay the bills.
So whether you’re building a clothing website from scratch or redesigning an underperforming store, I’m going to walk you through everything you need—from layout and navigation to mobile UX and conversion psychology—based on over a decade of experience designing online fashion stores for brands that are still in business today.