11 Best Shopify Clothing Store Examples for 2024

best shopify clothing store examples

As one of the world’s best ecommerce platforms, Shopify gives business leaders in all industries the tools they need to establish a memorable online presence.

However, with so many incredible themes to choose from, and endless customization options, it’s often difficult to know where to start with your own store design. I joined forces with the team here at Ecomm.Design, who have spent years researching and reviewing ecommerce sites, to track down the most impressive clothing stores built with Shopify.

This list of stores (all featured on our unique curated gallery page), represent some of the most impressive clothing stores around, combining visual appeal, with exceptional user experience.

Here, I’ll walk you through what makes these stores so impressive, so you can apply the same phenomenal design concepts to your own fashion website.

The 11 Best Shopify Clothing Store Examples

  1. Clove
  2. Egg
  3. Will and Bear
  4. Atelier Delphine
  5. Rachel Comey
  6. Rebecca Minkoff
  7. Skims
  8. Mohawk
  9. Love
  10. Ambsa
  11. Kingsley Rowe

As mentioned above, all of these stores have been reviewed and rated independently by our team of ecommerce design experts.

I also combined my own knowledge of design, with insights into the popularity of each store (considering online traffic and visibility), to ensure this list represents the best Shopify stores out there, focused specifically on the fashion industry.

1. Clove

clove homepage

Clove is a unique footwear brand, recognized by the American Podiatric Medical Association. They don’t just sell stunning shoes; they create products that protect and improve foot health.

There are a lot of things I love about this site’s design, from the unique photography, that showcases Clove’s products from a range of different angles, to the automatically-scrolling social proof section, highlighting quotes from leading publications like Bazaar, and Refinery29.

There’s even a fantastic gallery of social media photos, showcasing people from around the world wearing Clove’s impressive shoes.

2. Egg

egg homepage example

British store, Egg Trading, specializes in timeless apparel, and accessories, that combine traditional elements with comfort and modern components. What really stands out to me about this Shopify clothing store, is how sleek and minimalistic it is.

Everything is beautifully organized, and the category pages include plenty of white space, so you’re not overwhelmed when browsing through collections.

I love that moving your mouse pointer over an image of a product also automatically surfaces a lifestyle shot, so you can view the item from a new angle. Plus, each product page is packed with unique, high-quality photos.

3. Will and Bear

will bear fashion homepage

Will & Bear is a fashion company with a mission. Not only do they sell practical, long-lasting and sustainable clothing, but they’re committed to donating 2% of their revenue (or more) each year to social issues, and environmental protection.

I love the color palette of this Shopify store – the natural tones perfectly draw attention to Will & Bear’s eco conscious personality. There’s a fantastic scrolling carousel on the homepage, which instantly grabs attention, and the product pages showcase reviews and five-star ratings from existing customers, generating trust.

I also love the “helpful add-ons” section the company uses to upsell and cross-sell to customers.

4. Atelier Delphine

Atelier-Delphine homepage example

Created by Yuka Izutsu, Altier Delphine is a clothing store that encourages customers to tell their own story through the garments they wear. The company’s website screams luxury, with a sleek, minimalistic design, and plenty of professional photography.

I really like how easy it is to navigate through the website. Each collection page comes with color swatches, so you can view items in different shades before adding them to your cart. You can also sort through collections by filters like “bestselling” or “pricing”.

I love the convenient “fit guide” too, that makes it easy to find the product sizing that’s right for you.

5. Rachel Comey

Rachel-Comey homepage example

Combining luxury with practicality and comfort, Rachel Comey is a fantastic fashion company, with a reputation for delivering amazing quality. The company’s Shopify store is wonderfully modern, with plenty of eye-catching features.

There’s a brilliant wish list function built in, so you can find the products you love, save them, and come back to them whenever you like. Plus, the handy “find in store” button on each product page ensures you can visit the company in-person to try products on too.

There’s even a handy chat option, so you can reach out to the team with any questions.

6. Rebecca Minkoff

Rebecca-Minkoff homepage example

Specializing in high-quality accessories, like handbags, Rebecca Minkoff is a revolutionary designer combining rock and roll concepts with bohemian femininity.

I love how this store is organized. There’s a section dedicated to Rebecca’s top picks for the season, a “Now Trending” section for popular items, and a fantastic mega menu that makes it easy to sort through all of the products available.

I’m also a big fan of the scrolling product pictures on the collection pages, which show you each item from multiple angles, without asking you to click through to a new page.

MORE: Best Shopify Stores

7. Skims

SKIMS homepage example

Specializing in underwear and lingerie that combine comfort with fashion, Skims is revolutionizing the fashion industry. The user experience on this website is fantastic. There’s a dedicated search bar to help you track down exactly what you’re looking for, and a wish list function.

Plus, the product pages are packed with information, from size guides, to color swatches, and even suggestions on how you can “complete the look” with matching garments.

Plus, there’s a fantastic social proof section on each page, featuring reviews, ratings, and even pictures from previous customers.

8. Mohawk

Mohawk homepage example

Mohawk is a fashion company that curates products from some of the world’s biggest brands. If you’re looking for one of the best Shopify clothing store examples to imitate, this is an excellent option. Everything is designed to grab a customer’s attention.

There are animated gifs on the home page, unique photos and carousels, and even a fantastic sticky header that makes it simple to navigate around the website.

The menu, in particular is incredible, sorting products by clothing type, accessories, designers, and so much more. This is clearly a site that puts user experience first.

9. Love

LoveClothing homepage

Love sells a wide range of unique clothing items for women, from swimming suits, to dresses. The company’s website might be simple, but it’s packed with amazing design elements, from professional photographs, to scrolling carousels, and animated thumbnails.

I love how the branding remains consistent throughout the whole site, with a signature pink shade that appears on everything from the “Sale” stickers, to the shopping cart. I’m also a big fan of how the company showcases its products, with large images on every product page.

Plus, there’s plenty of info for customers, from delivery rates, to size charts, displayed both on product pages, and in the footer of the site.

10. Ambsn

ambsn homepage

California-based Ambsn sells a combination of swimwear and accessories, with bold, eye-catching patterns. The site is great at showcasing credibility, with a section featuring all of the publications they’ve been featured by, including Vogue and GQ.

I love the eye-catching photography, as well as the playful language the company uses in its product descriptions and content sections. Plus, there’s a handy sticky button you can click on as you browse through the store to connect directly with the customer service team.

11. Kingsley Rowe

Kingsley-Rowe homepage

High-fashion company Kingsley Rowe creates sunglasses and accessories drawing from contemporary and vintage influences. There are a lot of things about this Shopify website that I love, from the beautiful photography, to the well-organized collection pages.

The product pages are fantastic too, with high-quality images showing products from every angle, in different colors. There’s even a handy section that shows you exactly how each pair of glasses will fit on your face, with diagrams.

Plus, Kingsley Rowe encourages customers to share their favorite products on social media, with a simple “share” button connected to Facebook, Twitter, and Pinterest.

MORE: Best Squarespace Ecommerce Website Examples

The Best Shopify Clothing Store Examples

All of the Shopify clothing store examples mentioned above have something unique to offer, however, they all stand out for their focus on exceptional user experience, and aesthetic appeal. If you’re building a fashion store of your own, the examples above should give you an insight into how much you can accomplish with a Shopify account.

Of course, if you want more inspiration, you can always check out the galleries here on Ecomm.Design, for more of the best Shopify store examples from around the world.

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