Aplos

Updated: September 11, 2026

Aplos sells non-alcoholic spirits and ready-to-drink cocktails built around functional botanicals such as hemp, lion’s mane mushroom and adaptogens, priced at $48 per bottle or four-pack of cans, with a $78 variety pack of 16 cans and an $88 two-bottle Duo set. The brand also publishes recipes and maintains a store locator for retail distribution alongside its direct-to-consumer shop, and offers wholesale accounts through a separate footer link.

Website Design

Neue Haas Unica with a Goudy Old Style accent. Body and interface text run in Neue Haas Unica, a neutral grotesque sans, while Goudy Old Style, a classic serif, appears for select headings, pairing a modern sans with an older-style serif for warmth.

Soft yellow and sage. The palette centers on a pale, muted yellow and an off-white cream, offset by two greens, a dusty sage and a lighter apple green, avoiding a black-bottle liquor aesthetic in favor of a wellness-adjacent, botanical set of tones.

Product-led hero rotation. The homepage leads with a single featured drink, currently a Dragon Fruit Martini, under the line “Zero Proof. All Party,” rather than lifestyle photography, keeping the can or bottle as the first thing a visitor sees.

Shopping Experience

A short, named catalogue. The core range covers Calme, Ume Spritz, Mandora Negroni and Chili Margarita at $48 each, with sizing and format, bottle versus 8.5 oz can, distinguishing the variety pack and Duo set from the single-flavor listings.

Recipes extend the shop. A dedicated Recipes section sits in the main nav alongside Shop, suggesting the products are positioned as cocktail-making ingredients as much as ready-to-drink cans.

Store locator alongside e-commerce. A Store Locator link in the main navigation routes shoppers to retail stockists, running in parallel with the online shop rather than being buried in the footer.

Membership login present but separate from checkout. A Membership Login link appears in the footer distinct from account sign-in, implying a loyalty or subscription tier managed apart from the standard purchase flow.

Brand Storytelling

Recalibration as the core word. The brand describes its drinks as helping people “unwind, connect and calm,” framing the product around a mental state rather than a flavor category, reinforced by claims like lion’s mane and magnesium in specific formulas.

Functional specs stated per product. Zero sugar, zero hangover and 10 calories or less per serving are stated as standing claims across the range, giving the wellness positioning a numeric anchor rather than leaving it purely descriptive.

Notable Features

A journal alongside recipes. Separate Journal and Recipes sections split brand storytelling from drink-making instructions rather than combining them into one blog.

Two listed contact addresses. The footer separates general contact, hello@aplos.world, from sales inquiries, sales@aplos.world, signaling that wholesale and press contacts are handled distinctly from customer service.

Referral program in the footer. A referral link sits alongside newsletter signup, giving existing customers a direct path to invite others outside of the checkout flow.