Hommey

Hommey is an Australian homewares brand selling robes, bedding, bath textiles and loungewear, with a small outdoor range of picnic blankets, tote bags and cushions. The original domain, gethommey.com, now 301-redirects to gethommey.com.au, the same Shopify storefront under its Australian address. Products run from roughly AUD69 to AUD169.

Website Design

Cream ground, black type. The background runs a warm off-white, #fbfaf4, with pure black, #000000, for body and heading text, and a soft #f5f1f0 used for alternate sections; dividers sit at a pale #e6e6e6.

A display face over a grotesque body face. Headings are set in a typeface named Rodger, paired with FoundersGrotesk for body copy and navigation, both falling back to Arimo where the licensed fonts fail to load.

Robes shown in a rotating multi-image card. Category cards use a left and right image carousel per product rather than a single static photo, letting shoppers cycle colourways from the grid without opening the product page.

A “Find Your Perfect Robe” banner heads the category. The robes collection opens with a full-width banner image and headline rather than dropping straight into the product grid, a treatment not applied to every category.

Shopping Experience

Robes priced by fabric. The robes collection lists velour styles at AUD169, with size options limited to S/M and L/XL, and stock flagged directly on the card when a size sells out.

Free shipping above AUD100. The threshold is stated on the collection page banner alongside a 30 day returns policy, both visible before a shopper adds anything to the cart.

Colour handled through separate listings. Rather than swatches on one product page, each colourway, for example “Robe – Blackberry,” is listed as its own card in the grid.

Brand Storytelling

“Elevated homewares for everyday living.” The line is the brand’s stated positioning, applied consistently across category names such as Bath, Living and Kitchen rather than through longer narrative copy.

Minimal narrative, category led instead. The site leans on product photography and category descriptions over founder story or brand history, keeping homepage text brief.

Notable Features

A wholesale account option. A wholesale account link sits in the footer alongside standard customer service links, indicating a business-to-business channel runs parallel to the direct-to-consumer store.

A newer outdoor range. Picnic blankets, tote bags and cushions form a recently added Outdoor category, extending the brand beyond bedroom and bathroom textiles.

Blog and FAQ sit alongside a store locator. The main navigation carries a Blog and FAQ in addition to standard shop and account links, and a store locator points shoppers to any physical stockists, rather than treating the site as the sole retail channel.

Categories named by room rather than product type. Bath, Living and Kitchen group items by where they are used rather than by fabric or product form, a structure that mirrors how a shopper would browse a physical homewares store.

Hommey Shop Category page example

Hommey Product page example

Hommey Checkout page example

Hommey footer example