Khloud

Updated: September 11, 2026

Khloud is a snack food brand associated with Khloe Kardashian, selling protein chips, protein popcorn and collagen protein chips across flavors including Nacho, Buffalo, Sweet Heat, White Cheddar, Jalapeno Queso and Birthday Cake, plus variety packs and a subscribe-and-save option, retailing from about $23.99 to $58.00 depending on format. The Shopify storefront targets health-conscious snackers with claims of 7g of protein per serving, whole grains, non-GMO ingredients and no seed oils, and lists retail availability at Target, Walmart and Kroger alongside direct sales.

Website Design

A bright, saturated palette. Colors run sky blue (#0963E5), sunshine orange (#FF9E10), sunset pink (#FFC8E2), morning yellow (#FFE582) and cherry red (#F7214A) against a beige ground, closer to the packaging’s own colorway than a muted ecommerce default.

One condensed font for everything. Headings, body copy and navigation all run in Hermes Condensed at a heavy weight, with headings set in uppercase and tight negative letter-spacing; there is no separate serif or script for contrast.

Rounded, pill-shaped interface elements. Buttons and input borders use a fully rounded radius, matching the bag-shaped product photography that dominates the hero and category banners.

A Canadian availability banner up top. The homepage opens with an announcement that the range is now sold in Canada, ahead of any product content, signalling a market expansion is a current priority.

Shopping Experience

Three top-level shop categories. Collagen Chips, Protein Chips and Protein Popcorn sit as separate primary nav items alongside Variety Packs, rather than being nested under one Shop menu.

Icon-led nutrition claims on the grid. Product cards on category pages carry the price and an Add to Cart button beneath the pack image, with a row of flat nutrition icons (protein grams, whole grain, non-GMO, no seed oils) repeated across the page rather than only on product detail.

Subscribe and Save built into the nav. A “Subscribe & Save 10%” link sits in the primary menu itself, alongside a separate on-page subscription callout reading “One bag is never enough.”

Brand Storytelling

Retail logos as third-party proof. Target, Walmart and Kroger logos appear in a dedicated band, positioning the brand as already validated on shelf rather than direct-to-consumer only.

A “good stuff, zero fluff” framing. A values section contrasts what the product contains against what it leaves out, reinforcing the no-seed-oil, whole-grain claims already stated on category pages.

Flavor showcases separated from the shop grid. Beyond the category pages themselves, a standalone flavor spotlight section walks through individual varieties with larger imagery, functioning as a secondary browsing path into the same catalog.

Notable Features

A store locator in primary navigation. Store Locator sits alongside the shop categories, unusual for a direct ecommerce nav and reflecting the brand’s omnichannel retail presence.

“Why Khloud?” as a dedicated nav item. Rather than folding brand explanation into an About page, the site gives it a standalone top-level link.

New-product badges on the grid. Flavor launches are marked with a visible new tag on category pages rather than only announced via a banner.