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Human Improvement, styled “hi! human improvement,” sells cellular-health supplements built around a single active ingredient: MSM Cellular Detox is described as “99.9% Pure MSM,” 4x distilled and 3rd party tested, sold from about $39.99 on sale from $79.99. Performance Creatine (from $29.99), a Rose Gold Scoop Clip and shaker bottles round out the range. The tagline reads “Improvement Starts at the Cellular Level.” Free shipping applies over $60. Built on Shopify.

Website Design

Black, white and a warm badge orange. Product cards sit on plain white and light grey grounds, punctuated by an orange “Sale” flag and orange star ratings. Buttons are solid black pills, and the wordmark is a lowercase “hi!” mark in bold black type beside “human improvement” in a lighter weight.

One warm neutral outside the shop. The footer newsletter panel and a corner “Unlock 10% Off” tab move to a warm beige ground rather than white, the one place the palette softens.

A grid of proof, not lifestyle shots. The MSM bag is photographed flat against grey, with claim callouts (4X Distilled, 3rd Party Tested, 99.9% Pure MSM, Made in the USA) set directly on the product image rather than in body copy.

Shopping Experience

Three cards, one shop page. MSM Cellular Detox and Performance Creatine appear as “Choose options” cards; the Rose Gold Scoop Clip is a direct “Add to cart.” Both supplements show a struck-through list price beside a “From” sale price.

Subscribe and Save on the product page. Shoppers choose a delivery frequency, currently “Every 6 Weeks,” against a one-time purchase, with the subscribe price highlighted in a green box. A customer review carousel, “See Why Thousands Swear By MSM,” sits beneath the fold.

A direct comparison table. “Why Human Improvement” lines its own MSM up against “Generic MSM” across purity, distillation and origin claims, each row marked with a checkmark or cross.

Checkout carries subscription language. Express options are Shop Pay, PayPal and Google Pay. Beneath the card fields, required text spells out that “Pay now” starts an automatically renewing subscription until cancelled.

Brand Storytelling

The name states the premise. “Human Improvement” and “hi!” both point at the same idea, repeated in the MSM benefit list: cellular detox, recovery, reduced inflammation, better skin, immunity and energy, framed as effects of one ingredient rather than a wellness lifestyle.

Certification badges do the trust-building. Non-GMO, Gluten-free, Keto-friendly and Dairy-free marks sit on the product page rather than in a separate about section.

Notable Features

HSA/FSA payment via Flex. A dedicated payment option lets shoppers use health accounts directly at checkout.

Bundle and Save. A dedicated navigation item and footer link group MSM and creatine into combined offers.

Ambassador Program. Listed alongside Real Reviews and FAQs in the footer’s Help column, alongside a stated 60-day money-back guarantee.

Human Improvement Shop page example

Human Improvement Product page example

Human Improvement Checkout page example

Human Improvement footer example