Archives: Websites

eCommerce Websites

Gielly Green

By Jibin Kumar  /  September 10, 2026

Gielly Green is a London hair salon group with its own haircare line, running a flagship on George Street in Marylebone and a second site at the Four Seasons Hotel at Tower Bridge. The store sells The One System, covering shampoo, conditioner and mask plus targeted treatments for scalps, strength, smoothness and shine, alongside salon booking and gift cards. The positioning is stated directly: the brand “combines the luxury of bespoke beauty and the innovation of breakthrough science”. Built on Shopify with a custom front end.

Website Design

A burgundy and blush system. The palette runs a burgundy scale from near-black to mid oxblood, offset by three blush tones and a warm off-white. Colour arrives in full-bleed blocks rather than accents, so pages alternate between deep burgundy panels and pale product grounds.

Serif display, mono detail. Type pairs Sagittaire, a high-contrast serif, for headings with GT America for body copy and GT America Mono for eyebrow labels and metadata. The mono is set small and upper case, giving captions a clinical quality against the softer serif.

Photography as art direction. Bottles are shot as objects on plain grounds, then reappear in styled still lifes with saffron threads and a gold spoon. Layouts are two-column and heavily spaced, and several sections split the screen between a flat colour field and one photograph.

Shopping Experience

A short, deliberate catalogue. The One System holds eight items in a two-column grid with generous whitespace. Each card carries a line of eyebrow copy, the product name and a Shop now link.

No prices on the grid. Collection cards omit price entirely, pushing that decision to the product page. It suits a small luxury range but removes at-a-glance comparison.

Split-screen product pages. Imagery sits on burgundy to the left, detail to the right, with quantity, a purchase-type choice and an Add to cart button. An Ingredients accordion sits beneath, and alternating panels below cover how to use the product and its formulation claims.

Brand-coloured Shopify checkout. Express options include Shop Pay and Google Pay, with Klarna and card payment below. The summary states tax within the total, and the Pay now button carries the brand burgundy.

Brand Storytelling

One idea, repeated. The naming does the work: The One Shampoo, The One Mask, One for Scalps, The One Head Spa, The One Quiz and The One Circle loyalty programme all resolve to the same word.

Ingredients as the proof point. A dedicated panel introduces the Sacred Trio of saffron, moringa oil and rice water, with vegan, cruelty free and free from parabens and sulphates stated separately.

Notable Features

Subscription in the buy box. Shoppers choose a one-time purchase or a monthly delivery at the point of adding to cart, rather than through a separate flow.

Salon and shop in one footer. Both addresses appear with full opening hours and booking links alongside the shop columns, so appointments and product sales are served from the same page.

Quiz, loyalty and bundling. A product quiz and The One Circle loyalty programme are promoted on the homepage, and the full range is offered as a bundle at 10% off.

Gielly Green Shop Page Example

Gielly Green Product Page Example

Gielly Green Checkout Page Example

Gielly Green Footer Example

Elev8 H2O

By Jibin Kumar  /  July 7, 2026

Elev8 H2O’s website uses a simple ecommerce design with minimal navigation, product-focused sections, cart/search controls, and direct “Buy Now” calls to action. The business sells Actv8d Sparkling H2O, a functional sparkling water product featuring NMN and non-intoxicating cannabinoids with 0% THC. The brand is positioned around wellness, cellular energy, recovery, and performance-focused hydration.

Elev8 H2O Product Page Example

Elev8 H2O Footer Example

Reale Actives

By Jibin Kumar  /  July 7, 2026

Reale Actives’ website uses a bold, social-first skincare ecommerce design with product cards, before-and-after imagery, testimonials, ingredient education, and strong founder/influencer-led messaging around Alix Earle. The business sells acne- and blemish-focused skincare products, including a cleansing balm, exfoliating gel cleanser, mandelic acid serum, barrier moisturizer, and complete routine kit. The brand is positioned around clinically proven active ingredients, simple routines, and confidence-focused “real results” for everyday skin concerns.

Reale Actives Shop Page Example

Reale Actives Product Page Example

Reale Actives Checkout Page Example

Reale Actives Footer Example

Polestar

By Jibin Kumar  /  July 7, 2026

Polestar’s website uses a premium, minimalist automotive design with large vehicle imagery, clean navigation, model pages, configurators, test-drive prompts, offers, and ownership tools. The business sells electric vehicles, including Polestar 2, Polestar 3, Polestar 4, pre-owned cars, accessories, financing, fleet services, and charging/ownership support. The brand is positioned around Scandinavian design, performance EVs, sustainability transparency, and a direct digital shopping experience.

Polestar Product Page Example

Polestar Footer Example

CoType Foundry

By Jibin Kumar  /  July 7, 2026

CoType Foundry’s website uses a clean, typography-led ecommerce design with large type specimens, minimal navigation, font family listings, licensing links, and “fonts in use” case examples. The business sells digital typefaces and font families, including Aeonik, RM, Lock, Altform, Ambit, Coanda, Scandium, and free experimental fonts. The brand is positioned as a modern type foundry for designers, agencies, and brands needing professional font licensing.

CoType Foundry Shop Page Example

CoType Foundry Product Page Example

CoType Foundry Checkout Page Example

CoType Foundry Footer Example

Agronomy Workshop

By Jibin Kumar  /  July 7, 2026

Agronomy Workshop’s website uses a minimal, editorial ecommerce design with large product imagery, sparse navigation, and thoughtful copy around golf apparel design. The business sells golf-inspired clothing and accessories, including heavyweight cotton work shirts, 5-panel rope hats, and golf towels. The brand is positioned around durable, subtle, natural-material golf products made as an alternative to synthetic, fast-fashion golf apparel.

Shop Category Page Example

Product Page Example

Checkout Page Example

Footer Example

Seilin

By Jibin Kumar  /  July 1, 2026

Seilin’s website uses a clean, boutique fashion ecommerce design with structured navigation by brand, gender, and category, plus a restrained visual style centered on Japanese craft and casualwear. The products focus on made-in-Japan apparel and accessories from brands such as BLUE BLUE JAPAN, BLUE BLUE, Stretch Fraise, and Hollywood Ranch Market.

Seilin Shop Category Page Example

Seilin Product Page Example

Seilin Checkout Page Example

Seilin Footer Example

Notom

By Jibin Kumar  /  July 1, 2026

NOTOM’s website uses a stark, adventure-led ecommerce design with bold monochrome visuals, minimal navigation, product photography, and messaging around “everyday carry” tools. The products focus on functional carry essentials, including the NJ100 folding knife, sling bag, and NF10. The brand positions its products around utility, dependable materials, considered design, and exploration.

Notom Shop Page Example

Notom Product Page Example

Notom Checkout Page Example

Notom Footer Example

UNITO

By Jibin Kumar  /  July 1, 2026

Unito’s website uses a minimal, modular design-system aesthetic with clean product imagery, concise principles, and messaging around adaptability, easy installation, and EU production. The products appear to focus on modular maker-oriented units and home objects, including the Planter UNIT by HORA. The brand positions itself as a flexible platform for thoughtful, reconfigurable design.

UNITO Shop Page Example

UNITO Product Page Example

UNITO Checkout Page Example

UNITO Footer Example

Sprout

By Jibin Kumar  /  July 7, 2026

Sprout’s website uses a sharp, developer-focused SaaS/product design with bold typography, simple navigation, technical feature sections, pricing, FAQs, and a clean launch-oriented flow. The business sells a Next.js, Sanity, Tailwind, and headless Shopify boilerplate for building ecommerce stores, marketing websites, landing pages, portfolios, and web applications. Its offer is positioned around helping agencies and developers launch client sites faster with production-tested components and a one-time license.

Sprout Footer Example

Unmoth

By Jibin Kumar  /  July 1, 2026

Unmoth’s website uses a bold, minimal agency-style design with strong typography, sharp contrast, and a direct explanation of its brand-building process. The business focuses on creating complete brand systems for companies, including logos, typography, color systems, visual assets, imagery direction, iconography, application examples, and brand guidelines. Its offer is positioned around helping ideas launch and scale with a cohesive visual identity.

Raazi

By Jibin Kumar  /  June 13, 2026

Raazi’s website uses a warm, ritual-focused tea brand design with rich color, textured imagery, Indian-inspired visual details, and a calm “Slow The Now” positioning. The products focus on premium whole-leaf teas in plant-based sachets, with curated blends such as Indian Breakfast and Jasmine Green, plus tea sets, herbal options, limited releases, and rare tea drops.

Raazi Shop Page Example

Raazi Product Page Example

Raazi Checkout Page Example

Raazi Footer Example