SABE Sauce has a clean, modern ecommerce website with a bold, minimal design, simple navigation, and strong product-first messaging focused on convenience and flavour. The site highlights benefits like clean ingredients, portability, and everyday usability through clear visuals and comparisons.
The brand offers single-serving sauces and vinaigrettes in flavours like lemon mustard, spicy chipotle, and miso tahini, designed for bowls, salads, and meal prep.
Drink Esprizio features a bold, lifestyle-driven ecommerce website with vibrant visuals, playful branding, and simple, product-focused navigation. The design highlights a fun, Italian-inspired “sparkling coffee” concept through strong imagery and storytelling. The brand offers canned sparkling espresso drinks combining coffee, citrus flavours, and carbonation. Overall, it positions itself as a refreshing, energising alternative to traditional iced coffee.
MyJukebox features a bold, playful ecommerce website with vibrant visuals, strong typography, and a slightly retro-inspired aesthetic that emphasises scent, mood, and personality. The design is product-focused but expressive, using colourful branding and simple navigation to highlight collections and fragrances.
The brand offers natural personal care products including bar soaps, aluminum-free deodorants, body mists, and lotions, all centred around bold, distinctive scents.
Products are positioned as 98–100% naturally derived, combining skin-friendly ingredients with fun, fragrance-led experiences.
Empress of Ghee features a clean, minimalist ecommerce website with warm, earthy visuals and a simple, product-focused layout. The design feels artisanal and lifestyle-driven, with storytelling around tradition and quality. The brand offers grass-fed ghee in varieties like original, masala, and saffron. Overall, it positions its products as premium, nutrient-rich cooking essentials rooted in traditional methods.
Caltein features a clean, minimal ecommerce website with a product-first design, bold visuals, and simple, conversion-focused navigation. The site highlights key benefits like high protein and real ingredients in a clear, straightforward way. The brand offers high-protein butter cookies and snack pouches in flavours like chocolate chip, lemon shortbread, and cinnamon roll. Overall, it positions itself as a better-for-you snack brand blending indulgent taste with functional nutrition.
Holiday Vodka features a bold, modern ecommerce website with vibrant visuals, playful typography, and a clean, minimal layout that keeps the focus on the brand’s personality. The design feels fun and lifestyle-driven, using bright colours and simple navigation to highlight the product. The brand offers premium vodka, positioned as smooth, high-quality, and suited for both casual and celebratory occasions. Overall, the site presents Holiday Vodka as a youthful, design-forward take on a classic spirit.
ArameCare features a sleek, minimalist ecommerce website with a premium, skincare-inspired aesthetic and clean, product-focused layouts. The design emphasises ritual, ingredients, and science through refined visuals and simple navigation. The brand offers high-end oral care products, including a remineralising toothpaste and whitening polish. Overall, it positions itself as a clean, luxury approach to everyday oral care.
Drink Goldilocks features a bold, playful ecommerce website with a modern, lifestyle-driven design, using quirky copy, vibrant visuals, and swipe-style interactions to introduce its drinks. The layout feels social and interactive, focusing on personality and storytelling rather than traditional product pages.
The brand offers low-sugar canned cocktails made with real spirits and “smarter” ingredients like electrolytes and prebiotics, reimagining classic drinks like espresso martinis and spritzes.
Forta Cosmetics features a clean, modern ecommerce website with bold visuals, minimal layouts, and a strong focus on movement and performance. The design is product-first, using lifestyle imagery and simple navigation to highlight durability, sweat-resistance, and real-life wear.
The brand offers performance-focused makeup, starting with its Lock & Go Setting Spray, designed to keep makeup in place through heat, sweat, and activity.
Loonen features a sleek, minimal ecommerce website with a premium, editorial feel, using clean layouts, muted tones, and product-first visuals to emphasise purity and transparency. The design highlights craftsmanship and science, with clear storytelling around sourcing, filtration, and testing. The brand offers high-end bottled water, including still and sparkling options, sourced from mountain springs, purified, and re-mineralised for taste.Products are bottled exclusively in glass and positioned around purity, sustainability, and full transparency through third-party testing and QR-code traceability.
Stuzzi Hot Sauce features a bold, design-forward ecommerce website with striking visuals, minimal layouts, and a distinctive, slightly playful Italian-inspired aesthetic. The site combines clean structure with artistic elements and quirky touches, creating a premium yet expressive brand feel.
The brand offers a single core product: a handcrafted Italian hot sauce, made with just three ingredients—organic chilies, vinegar, and Sicilian sea salt—focused on balanced flavor rather than extreme heat.
Mimikai sells plant based mosquito and tick repellent in sprays, mists and multi packs, aimed at American families looking for an alternative to conventional actives. The active is undecanone, found in wild tomato plants, and the site calls it “The first new EPA-registered repellent active in over 25 years”. A Fast Company badge reading “2026 Worlds Most Innovative Companies” tickers across every page. Built on Shopify, with an Okendo review widget and a wholesale portal attached.
Website Design
A bright primary palette on cream. Section backgrounds come from a set including sky blue #039AD9, pink #F9A6BC, yellow #FFE636, a green and an orange, dropped in as full width bands against creams of #FFFAF1 and #F5F5F0 with #1A1A1A type.
Open Sauce One with an Instrument Serif counterpoint. Body and interface text are set in Open Sauce One across five weights, loaded from a font CDN rather than the theme defaults, with Instrument Serif for display lines and small upper case eyebrow labels.
Skincare art direction for a bug spray. Bottles are shot as objects on flat colour grounds, section headings reduce to single words such as BENEFITS, INGREDIENTS and DIRECTIONS, and the ingredient list is typeset as a plain column.
Shopping Experience
Eight products, all named in the navigation. The Shop menu lists every item rather than a category, covering two adult formats, two kids formats and four bundles. Volume is printed on each card, so 3.4 fl. oz. and 5.5 fl. oz. read before a click is needed.
Bundles carry struck through pricing. Singles sit at $14.99 and $18.99. Bundles show a regular price against a sale price, so the Family Bundle reads $67.96 then $60.00. A twelve pack of the kids mist runs $227.88 down to $114.00.
A long product page with a persistent buy bar. The top carries a star rating, a 100+ Reviews link, the price and an ADD TO CART button, then a BUNDLE & SAVE block offering two upgrades, before accordions for benefits, ingredients and directions and a first person FAQ.
Shopify checkout in brand colour. Express checkout offers Shop Pay and Google Pay above a card form, the order summary sits on a cream ground, and the Pay now button takes the blue of the logo.
Brand Storytelling
One origin story told at three depths. The homepage gives the wild tomato a sentence, the product page a section titled “How a wild tomato became Mimikai”, and the FAQ a full answer. Biomimicry is named as the mechanism each time.
Proof is regulatory before it is social. The claim stack leads with EPA registration, five years of field testing, eight hours of mosquito protection and four hours against ticks. Customer quotes and press logos sit underneath.
Notable Features
A wholesale door in the main navigation. Wholesale sits between Shop and Where to buy, with a separate trade app behind it, so retail and trade share one storefront.
A stockist locator alongside the online range. A Where to buy section holds store headings, descriptions and Get Directions links, acknowledging sales through physical retail.
Subscriptions and gifting wired into the catalogue. Selling plans sit in the product data, and an Only at Mimikai footer block promotes group gifting, exclusive products and referrals.
Mimikai Shop PagePage Example
Mimikai Product Page Example
Mimikai Checkout Page Example
Mimikai Footer Example
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By Jibin Kumar
