By Jibin Kumar
FrutaPOP is a New York based maker of gourmet ice pops, founded by Tracy Memoli and Laurance Rassin and sold direct in 12, 24, 32 and 48 count packs. The brand launched in 2017 with alcohol-infused pops and the site now states that it offers non-alcoholic mocktail pops only, covering fruit and vegetable juice, coffee and matcha. Alongside the shop it runs wholesale, corporate and wedding, charitable event and contract manufacturing lines. Built on Squarespace, with the design credited in the footer to Hued.
Website Design
Flavour shot on saturated grounds. Every pop is photographed flat against a single colour field, lime green water, marigold, coral pink, so the grid reads as six blocks of colour with the packaging centred in each.
Three typefaces doing separate work. Julius Sans One sets the wide-tracked capitals, with Poppins and Rubik carrying body copy and interface labels.
A lime footer bar. The page ends on a full-width acid green band holding only the social icons and the designer credit, and the same green returns as the header bar in checkout.
Letterspaced small capitals. Navigation and product titles are set in tracked uppercase at small sizes, which keeps long flavour names on a single line under each image.
Shopping Experience
A three-up grid with from pricing. Collection tiles carry one image, the name in tracked caps and a from price, currently 42 and 48 dollars depending on the line.
Pack size is the only variant. Each product sells in four counts, 12, 24, 32 and 48, chosen from a single Select Quantity dropdown labelled either Quantity or Variety Pack.
Purchase rather than add to cart. The buy button is labelled PURCHASE and sits beside a quantity stepper, with Klarna instalments offered directly beneath the price.
An accordion checkout. Squarespace’s five-step flow runs email, delivery, a brand-named step, payment and review down the left, with a persistent order summary, gift or discount code field and a secure SSL mark on the right.
Large orders leave the cart. Product copy directs bulk buyers to email the orders address rather than scaling the pack selector.
Brand Storytelling
A category claim stated outright. The homepage says the brand is reinventing the ice pop, “a product that hasn’t seen an innovation in the last 70 years”.
Founder bios at length. Both co-founders get several paragraphs on the homepage covering press appearances, trade judging and professional affiliations, which is unusual placement for a food brand.
Ingredients framed by omission. The quality section defines the product by what it leaves out, describing pops made without added sugars, syrups or dyes.
Collaboration as content. The Collab Lab and a long-running blog document partnerships with hotels, bars and drinks brands, giving the site a second reason to update.
Notable Features
Services sit beside the shop. Wholesale, Corporate and Weddings, Charitable Events and contract manufacturing are top-level menu items, so the site serves event buyers as directly as it serves consumers.
Rental listed as a product. Retro coolers appear in the accessories collection at 200 dollars, with the copy explaining they are rented for events and handled by email.
FrutaPOP Shop Category Page Example
FrutaPOP Product Page Example
FrutaPOP Checkout Page Example
Footer Example
