House Of Wise is a CBD and personal brand that empowers women to take control of their lives.
House of Wise
Archives: Websites
eCommerce Websites
Moody Incense
Moody Incense makes incense that is hand-rolled, responsibly made, all natural, and all comes in a reusable pouch.
Fulton
Fulton is a modern brand of arch support. Fulton insoles are designed for individual comfort and proactive alignment.
One Stripe Chai
Hand-crafted chai that actually tastes like chai. Black tea brewed with organic spices and made with love in Portland, OR
Future Noodles
Plant-based instant noodles that are healthy for you and our planet.
French Squirrel
French Squirrel sells delicious vegan, gluten free, blood sugar balancing berets. Using wonderful nut butters, and all natural ingredients.
LOCA Foods
LOCA Foods, Inc now trades as House Party, a US brand selling dairy free cheesy dips made from vegetables. The range is one product in two flavours, Mild Cheddar and Hot Jalapeno, sold as a single 16oz jar at $9.75, a two pack at $19.50 and a four pack at $39.00, with a combo option on the multipacks. The homepage sets out the positioning in its first paragraph: cheese dip as American party food, made from carrots and potatoes but judged on “the flavor and melt”. The company describes itself as woman founded and led and a registered Public Benefit Company. The store runs on Shopify.
Website Design
Orange, cream and black. The colour schemes are built from an orange #ff9e00 and an amber #f6a403 against a cream #ffecd7, with black and white as the remaining grounds. Sections take one scheme each, so panels flip between orange on cream and white on black rather than blending.
Three typefaces with clear jobs. Top level headings and the Add to cart button are set in VTC Carrie, a handwritten marker face. Lower headings switch to PP Editorial New Italic. Body copy is Sofia Pro at medium weight. The result is a deliberate mismatch, casual display type over a neutral text face.
Product shots and set pieces. Imagery alternates single jar packshots on clean grounds with styled scenes, chips and dip on a game night table, fritters, roasted cabbage, and the nutrition panel photographed as an image in its own right.
Shopping Experience
Three SKUs, three ways to buy. The shop menu lists the single jar, the two pack and the four pack as separate entries rather than variants. Flavour is chosen on the product page from Mild Cheddar, Jalapeno Cheddar and Combo, with quantity and a single Add to cart button.
Product pages are structured as accordions. Below the buy box, Ingredients, Pairs With, Tasting Notes and Behind the Brand each open in turn. The ingredients list is printed in full for both flavours, and Pairs With reads as serving instructions rather than marketing copy.
Reviews are the longest section. An Okendo widget carries the aggregate score and review count, the percentage who would recommend, sort controls including Photos and Videos, and a Write a Review link. Each review names the exact product bought.
Brand Storytelling
The name is explained on the product page. A Behind the Brand panel traces House Party to the way American cheese sauce was originally marketed, as a “party fancy” food for “glamorizing vegetables”, which is also where the section headings and the playlist block get their tone.
Claims stated as a strip. A badge row runs made with real vegetables, cholesterol free, top 9 free, alpha gal friendly, no artificial flavors or colors, and a carbon figure per serving. The footer adds Climate Neutral certification for the fulfilment centre.
Notable Features
A recipe archive with dates. The House Kitchen posts dated entries such as Corn Fritter Dippers and Cheesy Skillet Corn Dip, each linking to a full recipe.
Wholesale routed to marketplaces. The menu sends trade buyers to Faire, Pod Foods and Airgoods, lists Good Eggs as another retail route and keeps a separate foodservice line.
A store locator and a Spotify block. Retail stockists are searchable by proximity, and a Set The Mood section links out to branded house party playlists.
Three Wishes Cereal
A high protein, low sugar, grain free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients.
Made by Nacho
Made by Nacho is an e-commerce company which delivers cat-crafted, feline-only cat food with natural vitamins and mineral.
Youthforia
Youthforia is a clean and sustainable makeup brand that makes makeup that’s good for your skin and safe to sleep in. Made with plant based ingredients.
Bomani
Infused delicious artisan cold brew coffee with naturally low-calorie, gluten-free alcohol.
Super Coffee
Super Coffee sells ready-to-drink canned and bottled coffee plus powdered protein coffee, positioned as a zero-sugar alternative to sugary iced coffee and energy drinks. The catalogue is twelve SKUs sold as multipacks: Lean Iced Lattes at $35.99 a twelve pack, XXTRA cans and Super Protein Espresso at $29.99, Protein+ powders at $19.99. A Find In Store lookup sits in the header, since the brand states it is stocked in 70,000 retail doors. Built on Shopify.
Website Design
Yellow, teal and flat grey. The palette pairs a saturated brand yellow with an orange for tab borders, a teal used across star ratings and review furniture, and a light grey ground. Sections alternate between white, grey and full-bleed yellow.
Figtree throughout. Figtree covers headings, body and interface in regular, italic and bold, so emphasis comes from all-caps labels and scale rather than a second face.
Section headers set in lower case. Band headings read “super by the numbers”, “featured products” and “brewing Positive Energy since 2015”, a casual register against the all-caps product labels above them.
Shopping Experience
Navigation organised by format, not flavour. The shop menu splits into Lean Iced Lattes, High Protein Lattes, Protein Coffee Powders, Espresso + Protein and Coffee + Energy, with New Arrivals and Best Sellers as parallel routes.
Sale pricing shown as a pair. Cards carry a Save badge, the sale price, the struck regular price and a unit cost such as ($2.99/bottle), with pack size and container volume stated separately.
Ratings printed as an average and a count. Each card shows the score and the number of reviews behind it, from 1,565 down to 13, and sold-out items stay on the grid with a badge.
A full nutrition panel on the product page. Below Add to cart the page lists the full ingredient statement, an allergen line and a nutrition facts block giving calories, fats, sodium, carbohydrates and protein per serving, then four claim tiles covering sugar, caffeine dose, B vitamins and ginseng.
Subscription sold as its own band. A dedicated section offers up to 15 percent off recurring orders, free shipping over $75, a choice of schedule and the option to pause, skip or cancel.
Brand Storytelling
Numbers before narrative. A three-figure band cites 30 million pounds of sugar removed from the American diet, 70,000 stockists named as Walmart, Kroger, Albertsons and Dollar General, and one million customers.
Celebrity and customer voices side by side. A scrolling wall of named customer reviews runs above a second block of quotes from tagged Instagram accounts, so social proof arrives twice in different registers.
Notable Features
A refund promise written into the product page. The Positive Energy Promise offers a refund on a first case if the coffee does not taste or feel right, with the eligibility limits in the same paragraph.
Three stacked offers in the announcement bar. Free shipping over $75, 25 percent off a first subscription order and 10 percent off orders over $100 rotate above the nav.
Find In Store in the primary navigation. Retail availability sits beside the cart rather than in the footer, treating the shop and the supermarket aisle as equals.
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