Umamicart is an online grocery store delivering hundreds of Asian products and ingredients. From Asian veggies, to fresh fruits, to your favorite cuts of meat, to pantry staples, rice, noodles, and more.
Umami Cart
Archives: Websites
eCommerce Websites
Onsuri
ONSURI sells single varietal and blended extra virgin olive oil grown and pressed on a family farm in Jordan, then shipped from a UK warehouse to buyers in the UK, the US and Canada. The range holds twelve lines: 500ml and 1L formats of Arbequina, Arbosana, Koroneiki and the native Jordanian Nassouhi, a Signature blend, separate cooking and finishing oils at £26.95, bundles to £59.99 and a £7.50 pour spout. The positioning is technical rather than rustic, with a polyphenol count published against every oil. Built on Shopify.
Website Design
White page, black chrome. The background is white, with a light grey #e4e4e4 carrying the footer, cart drawer and primary buttons and black reserved for secondary buttons. On the homepage the header loads transparent over the hero and switches to solid black on scroll.
Figtree throughout. A single sans-serif, Figtree, sets headings, body and interface text. There is no display face, which suits a store that leans on numbers.
Specification stacked above the name. Each product block leads with a classification line reading Single Varietal or Multiple Varietal, then a polyphenol figure in mg/kg and a review count, and only then the name, size and price.
Tasting notes built into the card. Every card carries a Taste Profile heading, a short descriptor set in capitals and a sentence of notes, so the homepage reads as a tasting sheet rather than a grid.
Shopping Experience
Two buying paths per product. Add to basket sits beside Subscribe and Save on every card and product page, with the terms restated inline instead of behind a link.
Accordions carrying laboratory data. Product pages open into Taste Notes, Product Specification, How to use, Shipping and Delivery and Reviews. The specification block lists polyphenols, oleocanthal content in mg/kg, a dated Sommelier Approved line per oil and a laboratory certification status.
Cooking guidance as merchandising. The How to use block splits the range by dish, pairing Signature with salads and grains, Arbequina with fish and eggs, and Arbosana with steak and tomato dishes.
Brand Storytelling
Harvest year as the organising device. The 2025/26 harvest runs through the announcement bar, the hero and the product titles, dating the catalogue explicitly rather than presenting it as evergreen.
Vertical integration as the proof point. The store states that “Every drop comes from olive trees we’ve planted, nurtured, and grown with love”, with groves, a private mill and bottling all described as in-house.
Expertise given faces. A Meet Our Sommelier page profiles Amelia Bilbeisi, and a recipe library is credited to named chef ambassadors including Kirk Hayworth and Marianna Leivaditaki.
Notable Features
A free fifth subscription order. The offer is framed as “every 5th delivery is on us” and elsewhere as the equivalent of 20% back over time.
Reviews surfaced at two levels. An aggregate of 4.98 across 333 reviews sits on the homepage, and per-product counts run alongside it, from 234 on Arbequina down to 16 on Koroneiki.
Editorial sections given their own navigation. Our Awards, Press Coverage, Recipes, FAQ and the Ovette Journal each hold a separate menu entry, and the footer switches between GBP, CAD and USD.
Onsuri Shop page example
Onsuri Product page example
Onsuri Checkout page example
Onsuri footer example
Gallinée
First probiotic and prebiotic skincare created to support your skin microbiome.
Symbiome
Symbiome offers a minimalist skincare line formulated with sustainably sourced ingredients to support the skin’s microbiome. Their website features a clean, intuitive design, showcasing products with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
Anyday
Anyday make it fast and easy for you to cook delicious, healthier food with your kitchen’s most powerful tool: the microwave.
Clixo
Clixo offers an award-winning magnetic play system featuring flexible, 2D shapes that transform into endless 3D creations, fostering creativity and STEAM learning. Their website showcases products like the Rainbow Pack and Tropical Birds Pack with high-quality imagery and detailed descriptions, providing an engaging and user-friendly shopping experience.
Session Goods
Session Goods is a design studio selling glass bongs, hand pipes, stash jars, cleaning kits, replacement parts and apparel. The About page places the studio in Los Angeles and credits a founding team of product designers who started in San Francisco. The pitch is stated plainly: pieces minimal enough to sit on a coffee table, described as “unapologetically simple” and sold as home objects rather than smoke shop stock. Built on Shopify.
Website Design
One typeface, one weight family. Muli carries headings, body, navigation and subheadings across the site, with Figtree reserved for buttons. Nothing is set in a display serif, which keeps the pages closer to a product catalogue than a lifestyle magazine.
The colourway names are the palette. The theme declares a set of product colour tokens with brand names attached: Paradise #FFB511, Moonlight #8586C6, Horizon #EE7F4B, Dream #1F6779, Desire #34855B, Indigo #5D7FA0, Celery #94B890 and Blush #FF99A9. Backgrounds stay on warm neutrals such as #f5f2ec and #cab495 so the glass reads as the only saturated element.
Photography does the positioning. Products are shot as objects on plain grounds and then in styled interiors, which is the argument the copy makes in words: a piece that “blends into your home decor like a designer vase”.
Shopping Experience
Every card is an add to cart. Homepage and collection cards carry an Add to cart button, a colour count such as +7, and a See All link, so a colour can be chosen without leaving the grid. Discount flags read Save 15% or Save 20% with the original price struck through.
A cart drawer with a shipping meter. The drawer opens with a free shipping threshold of $150 for the continental US and a Pair with upsell row, and states that shipping, taxes and discount codes are calculated at checkout.
Product pages are long and technical. A Cherry bong page lists ten colourways, an Okendo rating out of 700 reviews, a bundle upsell that saves $40, then accordions for Description, Warranty and Return Policy and a California Prop 65 warning. Specifications give 4mm borosilicate glass, 10 inch height and a parts list including two downstems and two bowls.
Trust badges are repeated. Free Shipping, 60 Day Guarantee, Easy Returns and Designed in California appear in the buy box, again under the fold, and again in the footer.
Brand Storytelling
Design credentials carry the copy. The About page leans on patents in the United States, Canada and the European Union, industry awards, and pull quotes from Rolling Stone, Vox and Design Milk rather than on cannabis culture.
Maintenance is the recurring argument. Removable silicone components, a clink-free footer and silicone cleaning caps are described on the product page, the feature blocks and the FAQ, all framed as the answer to the industry’s “biggest flaw”.
Notable Features
Modular silicone as an upsell. Footers, grommets and bowl tabs can be swapped by buying a separate Silicone Accessory Set, which turns a colourway into an ongoing purchase.
Subscribe and save on consumables. The cleaning kit offers a 10% subscription discount through Recharge.
An editorial arm called [in] session. A weekly digest and blog run consumer surveys, care explainers and myth pieces, linked from the homepage and footer.
Session Goods Shop Category page example
Session Goods Product page example
Session Goods Checkout page example
Session Goods footer example
Typology
Typology was born from a mission: to demystify skincare with simple, straight-talking transparency. They make naturally active, effective and sustainable skincare in France.
Fondfolio
Fondfolios are customized for your friend, made to order, and produced by hand using a combination of modern technologies and traditional book binding.
Jaqeues
JACQUES is an elevated men’s performance line established in New York City. Inspired by raw elements – concrete, stone, clay and water – JACQUES’ clean design aesthetic is grounded in a timeless minimalist perspective.
3rd Ritual
Inspired by the everyday rituals that can have profound effects on our mental and physical wellbeing, 3rd Ritual creates botanical body products and meditation aids to enhance your connection with the world around you.
Whiled
Whiled creates products designed for downtime, emphasizing good design, while winking to the unexpected, sparking curiosity, and making the minutes melt away.
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