Archives: Websites

eCommerce Websites

Centre Commercial

By Jibin Kumar  /  December 9, 2024

Centre Commercial is a Paris-based concept store founded in 2010 by Sébastien Kopp and François-Ghislain Morillion, who are also the creators of the sustainable sneaker brand VEJA. The store offers a curated selection of clothing, accessories, and lifestyle products from brands that emphasize craftsmanship, ecological responsibility, and refined aesthetics. The store’s design reflects its commitment to sustainability and ethical consumption, providing a cozy and intimate shopping experience that contrasts with traditional shopping malls.

Antic Boutik

By Jibin Kumar  /  February 2, 2021

Antic Boutik is a boutique located in the heart of the old town of Nice on the French Riviera. A space that offers a selection of contemporary and streetwear collections from international brands such as Common Projects, Comme des Garçons Play, Norse Projects, Wings + Horns, Maharishi and Bleu de Paname.

Urban Industry

By Jibin Kumar  /  February 4, 2021

The Urban Industry Store is an independently owned street wear and urban clothing store based on the South coast of the UK in Eastbourne, East Sussex.

Photato

By Jibin Kumar  /  February 4, 2021

At PHOTATO, we believe that photography is all about the appreciation, in terms of the process of taking photos, and also viewing of the completed product. Our goal is to provide high quality, one-stop ready-to-display, printed photos and frames, together with other professional editing and printing services.

Woaw Store

By Jibin Kumar  /  September 23, 2026

WOAW is the retail arm of a Hong Kong contemporary art gallery, selling artist editions, sculpture, collectibles, books and apparel to buyers in Asia and beyond. The catalogue is organised first by name, with sections for David Shrigley, KAWS, Javier Calleja, Yoshitomo Nara, Virgil Abloh, Ken Kagami and roughly a dozen more, and second by object type. Prices are set in Hong Kong dollars and run from the low hundreds to six figures. The store states its position directly: bringing “the most exclusive collaborations from around the world to Asia with a fresh perspective.” Built on Shopify.

Website Design

Helvetica and nothing else. Both headings and body copy use Helvetica at a 14 pixel base with a small amount of letter spacing, in black on white. There is no second typeface, no colour accent and no decorative rule anywhere in the layout.

Navigation as a list of names. The main menu is a long uppercase column of artists and partner studios, with a shorter CATEGORIES block underneath covering Apparel, Art, Book and Zine, BE@RBRICK, Ceramic, Collectibles, Edition Prints, Lifestyle, Home Goods, Skate Decks and Sale. The gallery structure is reproduced almost literally in the shop menu.

Objects on plain grounds. Product photography is studio shot against neutral backdrops with no styling or props, so a ceramic espresso set and a five figure paper sculpture share the same visual register.

Shopping Experience

Quick view over the grid. Every card opens a Quick view overlay rather than loading the product page, listing artist, title, year and price.

Currency shown two ways. Prices are held in HKD and a converter renders a local figure on grid cards, so the same sculpture can read as one number on the homepage and its HKD price on the product page itself.

Product pages written as edition notes. A SPECIFICATION block lists material, dimensions, edition size and signing detail, for example “Edition of 100” and “Signed and numbered under feet”, followed by a dispatch date and the caution that edition numbers are randomly assigned.

Enquiry before checkout. High value pieces carry a Contact Us for More Info link and an Ask a question form with name, email and message, protected by hCaptcha, sitting directly beneath the Add to cart control.

Brand Storytelling

A single paragraph carries the whole story. The About Us page holds one statement describing the store as “a way of living for art enthusiasts in every corner of the world,” and the same text repeats in the footer of every page. There is no founder story, timeline or gallery history in the shop.

Notable Features

Eight payment marks in the footer. American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, UnionPay and Visa are shown, covering a mixed local and international buyer base.

Recently viewed and related rails. Product pages close with a You may also like row and a Recently viewed strip, plus share buttons for Facebook, Twitter and Pinterest.

Default theme copy still in place. The newsletter block and the shipping information tab carry unedited Shopify sample text, including a line inviting the merchant to “Entice customers to sign up for your mailing list.”

Woaw Store Shop Category page example

Woaw Store Product page example

Woaw Store Checkout page example

Woaw Store footer example

BAMBINIFASHION

By Jibin Kumar  /  February 4, 2021

BAMBINIFASHION is a sophisticated children’s boutique store and lifestyle destination in Europe. This is the place where the most prestigious designers and richest collections for the little ones blend seamlessly with the most outstanding and personalized service.

Browns Fashion

By Jibin Kumar  /  September 11, 2026

Browns is a London based luxury multi-brand retailer selling designer clothing, footwear, bags, jewellery and home decor from labels such as Zimmermann, Versace, Prada and The Row, alongside its own Boutique, Home and Sale sections. The nav splits into Women, Men, Home, Boutique and Sale, with new arrivals loading daily, shipping to more than 190 countries, and pricing that shows VAT free totals with duties included at checkout through Global-e.

Website Design

Helvetica for everything. Both body copy and headings run on Helvetica, set through CSS variables for body and heading families, giving the site a plain, editorial typographic voice with no display serif.

An off white ground with a navy and blue accent. The interface sits on a light grey white rather than pure white, with a dark navy reserved for contrast panels and a cobalt blue used for badges and highlights.

A black announcement bar runs the header. A slim black strip above the logo carries rotating promotional copy, currently new arrivals messaging, before the centred wordmark and the Women, Men, Home, Boutique, Sale nav.

Shopping Experience

A dense four column grid. The Women’s New In Clothing page lists thousands of products in a four column grid, each card showing the designer name, product title and price with no further copy until the product page.

A layered product page. A product page such as the Zimmermann Pussy Bow Lace Blouse pairs a thumbnail rail with Add To Bag, Add To Wishlist and Speak To A Personal Shopper buttons, then stacks Product Details, Materials & Product Care, Size & Fit and Shipping & Returns into accordions.

International checkout through Global-e. Checkout states the purchase is made from Global-e as merchant of record, with PayPal and Klarna offered as payment options and a note guaranteeing no additional charges on delivery once duties and taxes are included in the total.

Brand Storytelling

Services stand in for a history page. Rather than narrating brand heritage, the footer lists Personal Shopping, Made To Order, 123V Browns and Parlour as named services, letting what the company does double as its story.

Virtual Try On called out in the footer. A small note flags the feature beside the social links, positioning a technology feature as a brand differentiator rather than burying it in a help page.

Notable Features

Gendered newsletter signup. The footer subscribe form asks whether the subscriber is Men or Women before offering 10 percent off a first purchase, splitting marketing content by audience from the point of signup.

A dedicated Home department. Candles, tabletop, decorative objects, textiles, games and lighting sit in their own Home section alongside the fashion categories, extending the retailer beyond clothing.

Sale broken out by department. Rather than one combined markdown page, Sale carries its own Women’s and Men’s subsections, keeping the discount range organised the same way as the full price catalogue instead of dumping it into a single mixed grid.

Browns Fashion Shop Category page example

Browns Fashion Product page example

Browns Fashion Checkout page example

Browns Fashion footer example

TNT Fashion

By Jibin Kumar  /  February 4, 2021

TNT carries an extensive array of international brands representing the best of both established and emerging designers. TNT has everything to complete one’s closet from essential wardrobe staples to modern fashion trends