Treaty CBD formulas are enhanced with plant extracts that thrive together in nature and within the body. Our organic hemp is grown using regenerative farming techniques that maximize carbon capture and restore ecosystems.
Treaty
Archives: Websites
eCommerce Websites
The Reserve
Natural healthy superfoods to supercharge your drinks, coffees, teas, smoothies and bowls! Carefully sourced from the healthiest plants in the world, our ingredients are also lab tested to ensure they are of the highest quality.
The Qi
The Qi sells whole-flower herbal teas, matcha, wellness blends, gift sets and glassware, built around the stated line “Drink Flowers. Feel Alive.” The catalogue is grouped into Caffeine-Free Blooms, Green Tea Blooms, Matcha, Wellness Blends and Refills, Gift Sets and Glassware, targeting a wellness-minded shopper over a traditional tea-and-biscuits audience. Built on Shopify.
Website Design
A blush accent on black text. The interface leans on a soft pink (#ed9494, with a brighter #fa7878 for hover or highlight states) against near-black text (#0b0b0b) and white, giving the site a floral tone without full-color photography saturation.
Jost for display type. Headings run on Jost, a geometric sans with rounded proportions that reads softer than a standard grotesque, pairing with DIN Neuzeit Grotesk for smaller interface text.
Product-as-flower photography. The core visual device is close, textural shots of the dried whole flowers themselves, used to justify the “no tea dust” positioning by literally showing the product.
Shopping Experience
Prices on the grid. Unlike several sites in this set, The Qi shows pricing on product cards directly, including “From” pricing for items with multiple options, alongside a star rating and review count per product.
Add to cart from the listing. Cards carry an Add to cart button (or a Sold Out state) rather than requiring a click-through, and Sale badges mark discounted items directly on the grid.
Tiered multi-box discounts. Buying more than one box triggers a stated 5 to 15 percent discount, encouraging bundle purchases at the cart level rather than through a separate subscription flow.
Afterpay at checkout. Installment payment is offered alongside standard checkout, and free shipping applies over $85.
Brand Storytelling
Purity stated by exclusion. The copy leads with what the tea is not: “No artificial anything, no tea dusts, no funny business,” paired with “100% hand-picked whole flowers: no dust, no teabag microplastics.”
A wellness mission framed broadly. The brand states its goal as helping customers “feel more joy, beauty, and life everywhere,” tying individual products to a lifestyle claim rather than describing tea mechanically.
Editorial content on flowers. A “Flower Power: Nature’s Perfect Remedy” section and a blog covering recipes and what the site calls “super flowers 101” support the wellness positioning with repeat content rather than a single About page.
Notable Features
Press logos from beauty and business media. As Seen In branding surfaces Allure, Vogue and Forbes, positioning the tea brand alongside beauty press rather than food and drink coverage.
A featured bundle at a discount. The Daily Bloom Set is merchandised on the homepage at $95, marked down from a stated $124, functioning as the site’s anchor offer.
Newsletter incentive. A 10 percent first-order discount is offered for email signup, a standard but explicitly stated acquisition mechanic on the homepage.
The Qi Shop Category page example
The Qi Product page example
The Qi Checkout page example
The Qi footer example
The Nue Co
Supplements made with ingredients that do not hurt people or the planet. At The Nue Co. we take a personalized approach to feeling well based on inclusivity, not fear.
OUAI
Luxury products that are simple, affordable, and classic in a world full of loud noise. Our shampoos, conditioners are sulfate-free and employ smart keratin to repair and improve hair strength.
Tower 28
This nontoxic beauty brand was created with the intention to make high-quality beauty products with a luxurious feel, sans the luxury price tag. A collection of three vegan, cruelty-free products ranging from a facial spray, lip glosses, and lip/cheek balms.
Usual Wines
Usual wines are made in small, sustainably farmed batches with no additives. The grapes are curated from the healthiest, tastiest crops each season, so once they hit the barrels, we let them do their thing with minimal intervention – no added sugars, no added sulfites.
Unico
Unico Nutrition is a supplement company with a conscience. Unico’s purpose is to create and deliver the safest and most effective exercise supplements on the market, while enthusiastically upholding our social, corporate, and environmental responsibilities.
Sundaze
Sundaze makes daily sun protection simple. Starting with C-Shells, our SPF 30 mineral sunscreen that’s lightweight, cleanly formulated, and a joy to apply.
Touchland
Hydrating, fast-absorbing, non-sticky, lightly scented hand mists. Touchland offer sustainable solutions worldwide to improve everyones health through hand hygiene. Smart hand sanitizers for an on-the-go lifestyle.
Twice
Twice’s products are designed with a focus on both clean aesthetics and effective oral care. The brand’s toothpaste comes in sleek, modern packaging, with formulas made from natural ingredients like vitamins and antioxidants to support oral health. Their toothbrushes are simple yet functional, emphasizing ergonomic design. The products reflect a balance of form and function, ensuring a high-quality experience for users. Twice also promotes wellness by combining premium oral care with sustainability and social responsibility through its charitable efforts.
Screemin’ Mimi’s
Screamin’ Mimi’s Sweet Hot Salsa is a family recipe that tastes like family feels: like the fated fight over the last piece of pie. Or the less-than-subtle backhanded compliment. Or, like Mimi herself: sweet, with a swift kick of heat.
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