Archives: Websites

eCommerce Websites

Sunday

By Jibin Kumar  /  September 11, 2026

Sunday sells custom lawn care and pest control, built around a soil and yard analysis quiz that produces a subscription plan of fertilizer, seed and pest treatments applied through a garden-hose attachment. The homepage states the target directly: “Grow a yard you love” and “the lush green lawn of your dreams, without all the toxic stuff,” positioning the brand for homeowners who want a DIY lawn program without glyphosate, imidacloprid, bifenthrin or trifluralin. The site is a custom-built storefront, based in Boulder, Colorado.

Website Design

A green-and-cream palette. CSS custom properties define a spread of greens, from a forest-toned accent (#31815a) to a brighter leaf green (#3fa975) and a clay tone (#106039), set against a cream background (#fffdf2) and a near-black (#001c0e) used for text and the header logo.

Two type systems in play. Body copy is set in Inter, a sans-serif, while the site defines Poppins as its default heading font and also loads an Adobe-hosted serif, Aesthet Nova, for headings under certain conditions, suggesting the brand is running a font treatment between a clean sans and a softer editorial serif.

A search-first header. The top navigation leads with a search prompt reading “What can we help you find today?” alongside sign-in and cart icons, ahead of the main links for Custom lawn plan, Custom pest plan and an ingredients page.

Shopping Experience

The plan starts with a quiz. Rather than browsing a catalogue first, the primary path is a yard analysis quiz that factors in soil and climate to build a custom lawn or pest plan, with plans starting at $55 and free shipping.

Subscription over one-time purchase. The core offer is a recurring plan of shipped applications rather than single SKUs, though a general shop section and an ingredients page sit in the main navigation for shoppers who want to browse products directly.

Reviews as a trust layer. The homepage cites a 4.3-star rating across more than 10,000 reviews, used to support the claim that the program works without the higher-toxicity chemicals found in conventional lawn treatments.

Brand Storytelling

Family-and-pet framing from the outset. The site’s stated premise is that the company is “fans of things like kids and puppies,” and built lawn care that works without the harsher chemicals typically used on turf, tying the product directly to a safety-first household audience.

An ingredients page as proof. Rather than a general claim, the navigation includes a dedicated “See our ingredients” link, naming the specific compounds the formulas avoid, which puts the safety pitch in front of shoppers before they buy rather than only in marketing copy.

Notable Features

A yard-specific quiz flow. The homepage is built around an address or zip-code entry point that feeds into the custom plan quiz, personalizing the product before checkout rather than after.

Neighbor and seasonal messaging. Page assets reference a neighbor-impact section and seasonal promotional banners, suggesting the site adapts its homepage messaging to location and time of year.

A hose-end application format. The product itself is described as applied via a hose attachment, a delivery method the site treats as a feature worth explaining rather than an incidental detail.

Sunday Shop Category page example

Sunday Product page example

Sunday Checkout page example

Sunday footer example

Sundaily

By Jibin Kumar  /  July 15, 2020

Sundaily gummies are the first skincare gummy to fight environmental stressors; the external hazards that cause free radical damage to our skin. From lack of sleep, to UV light, to pollution, each of these stressors takes its toll.

Schmidt’s

By Jibin Kumar  /  September 11, 2026

Schmidt’s sells natural personal care products, aluminum-free deodorant sticks, a charcoal and magnesium formula, tooth and mouth paste, and bar soap, formulated without SLS, PEG or artificial fragrance. The site runs on Shopify with a country selector covering more than a dozen markets across Europe, North America and Oceania, and products are organized by scent family (Bergamot and Lime, Rose and Vanilla, Cedarwood and Juniper) rather than by function alone.

Website Design

An off-white ground with blue-grey text. Body copy and navigation run in a muted blue-grey rather than pure black, set against a near-white background, giving the interface a softer tone than a typical clinical personal-care site.

A hand-lettered display face over a condensed sans body. Headlines use a playful, slightly irregular display font while prices, labels and body copy run in a tight grotesque, pairing a quirky brand voice with a legible retail layout.

Yellow and lime green as callout colors. Promotional badges and highlighted claims use a bright yellow and a lime green against the blue-grey and white base, standing in for the more literal reds and browns a deodorant brand might otherwise reach for.

Shopping Experience

Scent-led product tiles. The trending grid on the homepage names each stick by scent story rather than function, for example Coconut and Pineapple as “Tropical Paradise” or Jasmine Tea as “Delicate Florals,” with the base product name set smaller underneath.

A three-step usage guide on the homepage. Before the shopper reaches a product page, the site walks through warming the product, applying it once or twice, and the result, a short instructional moment usually reserved for a product detail page.

Category shortcuts by product line. Deodorant, oral care, soap and the charcoal formula each get a dedicated homepage panel with its own callout copy and a Shop link, rather than a single combined Shop All entry point.

Brand Storytelling

A stated formulation stance repeated across the page. “Aluminium-free,” vegan and Leaping Bunny cruelty-free certification, and the absence of SLS, PEG and artificial fragrance are restated in multiple homepage panels rather than confined to a single ingredients page.

A tagline used as a section break. “Change the way you think about natural” opens and closes the homepage content, framing the brand’s premise as a correction to how shoppers currently think about personal care rather than a simple product pitch.

Notable Features

A multi-market country selector up front. The location switcher lists markets from the Czech Republic to Australia and New Zealand before a shopper reaches any product content, signaling a global distribution footprint.

Step-by-step application instructions as content. The homepage’s “How to apply” sequence functions as onboarding copy for a first-time natural-deodorant user, addressing a common hesitation before it becomes a support question.

A named “greatest formula” callout. The charcoal and magnesium deodorant is introduced with a direct superlative claim from the brand itself, calling out one formula from the range as its current best rather than presenting the line as undifferentiated.

Schmidt’s Shop Category page example

Schmidt’s Product page example

Schmidt’s footer example

Sdara

By Jibin Kumar  /  June 25, 2020

Skincare Solutions To Help You Age Gracefully. Sdara’s simple, consistent routine is made up of high-quality products to help you look radiant and healthy—no matter what else you do.

Serra

By Jibin Kumar  /  June 25, 2020

Serra is a Modern Druggist located in Portland, Oregon that provides the very best recreational marijuana shopping experience and selection.

Sightglass Coffee

By Jibin Kumar  /  June 25, 2020

Sightglass is an independent, sibling-owned coffee company in San Francisco.  Coffee made from house-roasted beans served along with baked goods in a bi-level, industrial space.

Skylar

By Jibin Kumar  /  June 25, 2020

Skylar offer natural perfumes that are hypoallergenic, cruelty-free and vegan with at-home sampling. A team of experienced and passionate artisans create every bottle with care, in Los Angeles. Better sourced, better made, and better priced.

Smalls

By Jibin Kumar  /  June 25, 2020

Healthy, real food recipes carefully formulated for your cat. The closest thing to nature your cat can eat: fresh human-grade meat with a tiny bit of green veg, gently cooked to lock in nutrients and moisture.

Soapply

By Jibin Kumar  /  June 25, 2020

Highest quality, true soap made with food grade organic oils. Every 8 oz funds lifesaving water, sanitation, and hygiene. Soapply is bottled in recycled glass that can be reused and refilled.

Soothe

By Jibin Kumar  /  June 25, 2020

Soothe aim to enhance the lives of our users by providing an ultra-pure CBD product that is easy to use and integrates seamlessly into daily life

Stojo

By Jibin Kumar  /  June 25, 2020

Reusable, collapsible coffee cup fits in your pocket! Designed to easily go everywhere, Stojo expands to hold your every whim and folds into a leak-proof disc when you’re done. At Stojo, we’re committed to designing earth-conscious products that bring more to life than what they take away.