Twice’s products are designed with a focus on both clean aesthetics and effective oral care. The brand’s toothpaste comes in sleek, modern packaging, with formulas made from natural ingredients like vitamins and antioxidants to support oral health. Their toothbrushes are simple yet functional, emphasizing ergonomic design. The products reflect a balance of form and function, ensuring a high-quality experience for users. Twice also promotes wellness by combining premium oral care with sustainability and social responsibility through its charitable efforts.
Screamin’ Mimi’s Sweet Hot Salsa is a family recipe that tastes like family feels: like the fated fight over the last piece of pie. Or the less-than-subtle backhanded compliment. Or, like Mimi herself: sweet, with a swift kick of heat.
Sunday sells custom lawn care and pest control, built around a soil and yard analysis quiz that produces a subscription plan of fertilizer, seed and pest treatments applied through a garden-hose attachment. The homepage states the target directly: “Grow a yard you love” and “the lush green lawn of your dreams, without all the toxic stuff,” positioning the brand for homeowners who want a DIY lawn program without glyphosate, imidacloprid, bifenthrin or trifluralin. The site is a custom-built storefront, based in Boulder, Colorado.
Website Design
A green-and-cream palette. CSS custom properties define a spread of greens, from a forest-toned accent (#31815a) to a brighter leaf green (#3fa975) and a clay tone (#106039), set against a cream background (#fffdf2) and a near-black (#001c0e) used for text and the header logo.
Two type systems in play. Body copy is set in Inter, a sans-serif, while the site defines Poppins as its default heading font and also loads an Adobe-hosted serif, Aesthet Nova, for headings under certain conditions, suggesting the brand is running a font treatment between a clean sans and a softer editorial serif.
A search-first header. The top navigation leads with a search prompt reading “What can we help you find today?” alongside sign-in and cart icons, ahead of the main links for Custom lawn plan, Custom pest plan and an ingredients page.
Shopping Experience
The plan starts with a quiz. Rather than browsing a catalogue first, the primary path is a yard analysis quiz that factors in soil and climate to build a custom lawn or pest plan, with plans starting at $55 and free shipping.
Subscription over one-time purchase. The core offer is a recurring plan of shipped applications rather than single SKUs, though a general shop section and an ingredients page sit in the main navigation for shoppers who want to browse products directly.
Reviews as a trust layer. The homepage cites a 4.3-star rating across more than 10,000 reviews, used to support the claim that the program works without the higher-toxicity chemicals found in conventional lawn treatments.
Brand Storytelling
Family-and-pet framing from the outset. The site’s stated premise is that the company is “fans of things like kids and puppies,” and built lawn care that works without the harsher chemicals typically used on turf, tying the product directly to a safety-first household audience.
An ingredients page as proof. Rather than a general claim, the navigation includes a dedicated “See our ingredients” link, naming the specific compounds the formulas avoid, which puts the safety pitch in front of shoppers before they buy rather than only in marketing copy.
Notable Features
A yard-specific quiz flow. The homepage is built around an address or zip-code entry point that feeds into the custom plan quiz, personalizing the product before checkout rather than after.
Neighbor and seasonal messaging. Page assets reference a neighbor-impact section and seasonal promotional banners, suggesting the site adapts its homepage messaging to location and time of year.
A hose-end application format. The product itself is described as applied via a hose attachment, a delivery method the site treats as a feature worth explaining rather than an incidental detail.
Sundaily gummies are the first skincare gummy to fight environmental stressors; the external hazards that cause free radical damage to our skin. From lack of sleep, to UV light, to pollution, each of these stressors takes its toll.
Schmidt’s sells natural personal care products, aluminum-free deodorant sticks, a charcoal and magnesium formula, tooth and mouth paste, and bar soap, formulated without SLS, PEG or artificial fragrance. The site runs on Shopify with a country selector covering more than a dozen markets across Europe, North America and Oceania, and products are organized by scent family (Bergamot and Lime, Rose and Vanilla, Cedarwood and Juniper) rather than by function alone.
Website Design
An off-white ground with blue-grey text. Body copy and navigation run in a muted blue-grey rather than pure black, set against a near-white background, giving the interface a softer tone than a typical clinical personal-care site.
A hand-lettered display face over a condensed sans body. Headlines use a playful, slightly irregular display font while prices, labels and body copy run in a tight grotesque, pairing a quirky brand voice with a legible retail layout.
Yellow and lime green as callout colors. Promotional badges and highlighted claims use a bright yellow and a lime green against the blue-grey and white base, standing in for the more literal reds and browns a deodorant brand might otherwise reach for.
Shopping Experience
Scent-led product tiles. The trending grid on the homepage names each stick by scent story rather than function, for example Coconut and Pineapple as “Tropical Paradise” or Jasmine Tea as “Delicate Florals,” with the base product name set smaller underneath.
A three-step usage guide on the homepage. Before the shopper reaches a product page, the site walks through warming the product, applying it once or twice, and the result, a short instructional moment usually reserved for a product detail page.
Category shortcuts by product line. Deodorant, oral care, soap and the charcoal formula each get a dedicated homepage panel with its own callout copy and a Shop link, rather than a single combined Shop All entry point.
Brand Storytelling
A stated formulation stance repeated across the page. “Aluminium-free,” vegan and Leaping Bunny cruelty-free certification, and the absence of SLS, PEG and artificial fragrance are restated in multiple homepage panels rather than confined to a single ingredients page.
A tagline used as a section break. “Change the way you think about natural” opens and closes the homepage content, framing the brand’s premise as a correction to how shoppers currently think about personal care rather than a simple product pitch.
Notable Features
A multi-market country selector up front. The location switcher lists markets from the Czech Republic to Australia and New Zealand before a shopper reaches any product content, signaling a global distribution footprint.
Step-by-step application instructions as content. The homepage’s “How to apply” sequence functions as onboarding copy for a first-time natural-deodorant user, addressing a common hesitation before it becomes a support question.
A named “greatest formula” callout. The charcoal and magnesium deodorant is introduced with a direct superlative claim from the brand itself, calling out one formula from the range as its current best rather than presenting the line as undifferentiated.
Sightglass is an independent, sibling-owned coffee company in San Francisco. Coffee made from house-roasted beans served along with baked goods in a bi-level, industrial space.
Skylar offer natural perfumes that are hypoallergenic, cruelty-free and vegan with at-home sampling. A team of experienced and passionate artisans create every bottle with care, in Los Angeles. Better sourced, better made, and better priced.
Healthy, real food recipes carefully formulated for your cat. The closest thing to nature your cat can eat: fresh human-grade meat with a tiny bit of green veg, gently cooked to lock in nutrients and moisture.
Highest quality, true soap made with food grade organic oils. Every 8 oz funds lifesaving water, sanitation, and hygiene. Soapply is bottled in recycled glass that can be reused and refilled.
SOUND makes completely unsweetened drinks that combine sparkling water with Certified Organic tea, botanicals and fruit extracts. No sweeteners, Certified Organic and Certified Non-GMO.
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By Jibin Kumar
