Archives: Websites

eCommerce Websites

Brooklyn Museum Shop

The Brooklyn Museum Shop features a thoughtfully curated range of products that highlight art, design, and creativity. From exclusive prints and beautifully crafted jewelry to stylish home decor and innovative gifts, each item is inspired by the museum’s collections and exhibitions. The shop emphasizes modern and timeless design, often collaborating with artists to offer unique, high-quality pieces that reflect cultural and artistic diversity.

Kit:

Kit: is an Australian skincare and wellbeing brand selling forty-nine products across face, body, fragrance, sleep and sweat, plus tactile tools such as a gua sha and a facial cup. Prices run from 10 AUD for a tube key to 150 AUD for the Skin Starter Kit, with free shipping over 100 AUD. The line is pitched as “Modern formulas for all skinkind”. Built on Shopify with a custom theme.

Website Design

One typeface, used for everything. The site is set entirely in Kit Simon Mono, a custom monospace in regular and bold, with no second face anywhere. Logo, navigation, product names and legal text share the same letterforms, giving the site an instruction-sheet quality.

Cream grounds and a single red. The stylesheet resolves to a warm cream background at #faf3e8, a lighter cream at #fbf8f4 and an off-white at #f2e9db, with black text. The only saturated colour is a red at #c20019, used for the logotype and the announcement bar.

Counted navigation. Menu items carry their item count as a zero-padded number, so the shop reads as Best Sellers 09, Face 14, Fragrance 06 and All 49, setting expectations before a category opens.

Shopping Experience

Cards that open into a briefing. Every product card carries a small “i” toggle revealing three fixed fields in the same order: “Suited for”, “Application” and “Benefits”. Size variants appear on the card as chips, so a shopper can pick 50ml or 30ml and add to the bag without leaving the grid.

Routines as a second entry point. The all-products page offers Routines, split into Invigorate, Meditate and Treat, alongside the category tabs, and bundles products into named sets such as Sleep Kit and Sweat Kit.

Shipping maths kept visible. The bag drawer states the gap to free delivery, phrased as “Spend another $100 AUD to recieve FREE SHIPPING”, and a WELCOME10 code for ten per cent off a first order runs in the announcement bar.

Product pages written as formulation notes. The Skinkind Face Oil page footnotes its claims to a 2025 independent clinical test on thirty participants, then sets out Key Ingredients, an Aroma section with top, heart and base notes, Application and The Formula.

Brand Storytelling

Skincare framed as a toolbox. The Ethos page describes the range as a toolbox of utilitarian, hard-working parts and states the position in pairs: “Conscious choices over compulsive decisions. Consistency over cultism. Health over hype.” Fragrance is handled the same way, as an ingredient rather than an ornament.

In and out, listed side by side. The same page runs “In Our Kit” against “Out Of Our Kit”, numbering the inclusions and crossing out parabens, phthalates, SLS, mineral oil, silicones, synthetic colourants and animal-derived ingredients.

Notable Features

Packaging given as a figure. The sustainability section states that 95% of products are packaged in glass or aluminium and that virgin plastic is avoided where possible.

Editorial sits level with the shop. The header places Ethos, Apothecary, Kit: Council and Journal beside Shop, so the reading material is not buried in the footer.

Search that suggests before typing. The search overlay pre-loads terms such as Face Oil, RE:SET, Hand Wash and Gift Sets, with a best-seller list and prices underneath.

Airvoir

Airvoir delivers tailored private jet charter services with a focus on luxury and precision. Their platform provides access to a wide selection of elegantly designed aircraft, ensuring a seamless and sophisticated travel experience. Every detail, from booking to onboard amenities, reflects their commitment to style and personalized service.

Sort UI

Sort UI is a design system for Figma and Framer, offering customizable components, templates, and themes. It streamlines development with responsive layouts, centralized design tokens, and lifetime updates, enabling faster and consistent project creation.

Superstitch MFG

Superstitch Manufacturing specializes in producing high-quality, custom textiles and sewn products for various industries. Combining expert craftsmanship with modern technology, they deliver durable, tailored solutions that meet diverse client needs. With a focus on precision and reliability, Superstitch is a trusted partner for businesses seeking premium manufacturing services.

Pelata Pieces

PELATA pieces is a signature collection launched in 2024 by Finnish Design Shop to celebrate their 20th anniversary. The collection features a range of wooden games and instruments designed by renowned Nordic designers, including Anderssen & Voll, TAF Studio, Studio Tolvanen, and Kaksikko. Each piece combines functionality with playful aesthetics, turning everyday objects into extraordinary design elements.

Hiking Patrol

Hiking Patrol is a Norwegian lifestyle brand offering functional and stylish clothing designed for both urban and outdoor adventures. Established in 2019, the brand emphasizes quality and practicality in its range of tops, bottoms, footwear, and accessories. The minimalist website design features intuitive navigation and high-quality visuals, reflecting the brand’s clean aesthetic and outdoor focus.

YZY SPLY

YZY SPLY, commonly known as Yeezy Supply, is the official e-commerce platform for Kanye West’s YZY brand, offering a curated selection of apparel, footwear, and accessories that blend minimalist design with innovative aesthetics. The website, conceptualized by Kanye West and designed by Nick Knight, challenges traditional e-commerce norms by providing an immersive, art-like shopping experience. It features a minimalist interface devoid of text, utilizing 3D models and interactive elements to showcase products.

MMR Bikes

MMR Bikes is a Spanish bicycle manufacturer renowned for its research-driven approach to designing high-performance bikes for various disciplines, including road cycling, mountain biking, gravel, and e-bikes. Their product lineup features models like the Adrenaline series for road enthusiasts and the Rakish for mountain bikers, all crafted with precision to meet the demands of both professional athletes and cycling enthusiasts. The MMR Bikes website showcases a sleek and modern design, emphasizing user-friendly navigation and high-quality imagery.

ROA Official Store

ROA is an Italian footwear brand founded in 2015, specializing in high-performance hiking shoes and boots that seamlessly blend technical innovation with contemporary design. Their products, such as the Andreas and Katharina models, are crafted using advanced materials and construction techniques, often in collaboration with renowned partners like Vibram, to ensure durability and functionality across diverse terrains. The ROA website features a clean, minimalist design that reflects the brand’s modern aesthetic.

Burner

Burner is a credit card sized NFC hardware wallet from Arx Research, sold in two variants, one for Bitcoin and one for Ethereum and Base tokens, with a merchant payment device called Terminal announced for later shipping. The card carries a secure element, is PIN protected, holds no seed phrase and runs from a browser based interface called BurnerOS rather than an installed app. Cards carry a $19 list price marked down to $9, with a six card bundle discounted further, which puts the product in gifting territory as much as self custody. Built as a custom Next.js front end.

Website Design

Three typefaces, three registers. A serif handles the large statements, a sans carries body copy and interface labels, and a monospace picks out small technical lines. The mix reads as part editorial magazine, part developer documentation.

Near-black, paper white and a warm off-white. The palette sets a near-black against a very light off-white and a warmer paper tone, with an acid green and an orange held back for accents and a red and green pair used for price movement.

Video instead of product photography. Each card colourway has its own looping clip, and the hero and feature sections run video files rather than stills, so the object is shown being tapped against a phone rather than laid flat.

Shopping Experience

Two product pages, no catalogue. There is no collection grid. Bitcoin and Ethereum each get a full landing page that ends in a buy block, and the header carries only Bitcoin, Ethereum, Terminal and Custom.

Colour chosen before price. The Ethereum page opens with a Select Color row of six named finishes, Acid, Cherry, Galaxy, Jade, Mandarin and Sapphire, with the list price struck through beside the current one and a separate option to buy all six and save.

A bag drawer rather than a cart page. Adding runs into a side drawer that counts items and, when empty, offers a Start Shopping link back into the two product pages.

An external route to purchase. Each buy block pairs its own Add to bag control with a Buy on Prime button that sends the shopper to the product’s Amazon listing instead.

Brand Storytelling

Gifting, not custody, as the opening claim. The homepage leads on handing a loaded card to someone without explaining private keys, and repeats the sequence tap it, load it, gift it across both product pages.

A comparison table aimed at rival wallets. A Before Burner and After Burner table sets apps to install, giftability, colours, seed phrases, batteries and modifiable firmware against each other, written in the brand’s own joking register.

Notable Features

Open source positioning made concrete. The copy names libHaLo and libBurner as the libraries developers can build against, and cites WalletConnect support for dapps including Safe and Uniswap.

A stablecoin with subsidised transfers. USD II is promoted as the default gifting asset because its transfers are described as fully subsidised, removing gas from the recipient’s first experience.

Owner tweets used as the review section. In place of star ratings, the Ethereum page runs a wall of posts from named users under a proof of burners heading.

Burner Product page example

Burner Checkout page example

Burner footer example

Manière De Voir

Manière De Voir is a fashion brand founded in 2013 by Reece Wabara, offering a diverse range of men’s and women’s clothing, accessories, and footwear. Their collections feature unique investment pieces that blend design-led details with extraordinary fits, intended to be worn beyond the season. The website showcases a clean, modern design with intuitive navigation, allowing customers to easily explore various categories and access detailed product information.