Designed by the Oimachi agency, the Mubasic website stands out with its vibrant design and user-friendly interface, offering an ever-growing catalogue of high-quality children’s music.
Design Highlights:
On Mubasic you’ll find bright colors, minimalistic animated icons, and playful fonts create an inviting atmosphere for children.
Clear, accessible menus and search functions make exploring the music extremely easy.
Engaging features like playlists, favorites, and activity suggestions enhance the user experience.
Conscious Clothing designs and sews womenswear and gender neutral pieces to order in a studio in Belmont, Michigan, working almost entirely in linen, hemp, organic cotton and other plant fibres. The range covers tops, bottoms, dresses and jumpsuits, cardigans and jackets, aprons and accessories, priced in US dollars with multi-currency checkout. The store runs on Shopify.
Website Design
One typeface, set in capitals. Karla carries headings, body, navigation and buttons alike. Headings, nav links, buttons and eyebrow text are all uppercase with 0.09em letter spacing, giving the interface a flat, label-like rhythm against the photography.
White page, sand footer. The page ground is white with a warm off-white used for announcement bars and accent panels. The footer switches to a sand tone, and a mid brown carries buttons and primary links with a deeper red brown for highlighted text.
Two menu systems doing different work. The primary nav splits Shop by garment type while a parallel Collections menu sorts the same catalogue by fabric: Organic Cotton Jersey, Linen, French Terry, Fleece, Hemp and Organic Cotton, Color Grown Cotton.
Shopping Experience
Lead time stated before the catalogue. A persistent banner carries the current production time, currently around two weeks, next to the line “handmade to order in Michigan”, so the made to order model is visible before the first product.
Colour named in the product title. Grid items read as garment plus colourway, for example Cirrus Top in Kingfisher Blue or Aurelia Dress in Indigo Chambray, and each card offers a Quick view.
A size run that goes well past standard. Product pages offer XXS to XL and then numbered sizes 1 to 6, plus an inseam option on trousers and a separate “I need a custom garment” route. A live counter states how many units are finished and ready to ship.
Fibre content as the subtitle. The composition sits directly under the product name, for example 55% Hemp / 45% Organic Cotton, with fit, features, origin and care below it and the model’s height and measurements given alongside the size worn.
Brand Storytelling
Process over product, stated plainly. The homepage argues that “Even more important than the clothes we make is how we make them”, and a Designed for Differences section runs as its own navigation item rather than a footer link.
Fabric explained rather than claimed. A plant-based fabrics block sets natural fibres against polyester on both environmental and comfort grounds, and Sustainability, Our Fabrics and Lookbooks each get a page.
Notable Features
Fit Conscious as a named collection. An XXS to 6X range is merchandised as its own collection rather than as a size filter.
Ready-to-Ship separated out. Finished stock is grouped away from the made to order catalogue so shoppers who cannot wait have a distinct entry point.
Exchanges only, stated up front. The returns policy is set out on the product page: exchange or store credit within 30 days, with no refunds to the original payment method.
Studio offcuts sold as a product. The Maker’s Box lists fabric remnants from the studio by weight, in regular and jumbo sizes at $40 and up, aimed at quilting, mending and sewing practice.
Hungry Harvest sells subscription produce boxes called Harvests, delivered weekly or biweekly in Mini, Full and Super sizes, with standard, organic and veggie variants. A Marketplace extends the range into bakery, beverages, dairy, pantry, proteins, soups and sauces, and snacks, filtered by dietary preference. The brand states its mission directly: to “create a better food system that nourishes every person, builds healthier communities and moves us towards a waste-free future.” The marketing site runs on Squarespace, while shop, product and checkout pages run on a separate delivery subscription platform, Delivery Biz Pro.
Website Design
Two visual systems, one brand. The Squarespace marketing pages use a bold display face, Nichrome, in Ultra and Dark weights for headlines, paired with Cabin for navigation and body copy. Section backgrounds cycle through saturated blocks: leaf green, teal, mustard yellow and a dark near-black teal, with a warm tan behind lifestyle photography.
A plainer order platform. Once a shopper reaches Shop Harvests, the design shifts to Delivery Biz Pro: a black utility bar, a white body, and a single orange accent carried through buttons and price labels. The wordmark and an orange harvest-box icon sit in the header on both systems.
Produce photography throughout. Harvest boxes are shot from above, spilling with fruit and vegetables, and this same box image repeats across the shop grid, product pages and cross-sell tiles rather than styled lifestyle shots.
Shopping Experience
A box-minimum grid. The Harvests page lists eight boxes, Mini through Super, each with a “Box Minimum” dollar figure rather than a fixed price, a quantity selector, a frequency dropdown defaulting to Every Week, and an orange Add To Delivery button.
Price set at checkout, not the grid. Product pages repeat the notice “Price dependent on items selected. Actual price will be reflected in the cart,” so the box minimum is a floor, not the final charge. A tabbed Description below covers cooking use, serving size and a Freshness Guaranteed line, with a Customers Also Added These Items row beneath.
A three-step registration checkout. Checkout runs Delivery Details, Information, then Finish Delivery. The Information step collects name, email, phone, a password and a referral code. A persistent My Deliveries panel on the right lists upcoming delivery dates with running subtotals and an orange Checkout button.
Brand Storytelling
The mission stated up front. The waste-reduction and food-access framing from the homepage carries into the shop through category names like Dietary Preferences and copy encouraging customization rather than a fixed box.
Preferences as personalization. At registration, shoppers build a Never List and a Love It List of up to six items each, letting the delivery reflect food preferences without extra customer service contact.
A named delivery footprint. The header keeps a Where We Deliver link visible at all times, alongside FAQ and Buy A Gift Card, signaling coverage and support before a shopper commits to signing up.
Notable Features
Referral capture at signup. The registration form includes a dedicated referral code field, built into account creation rather than a separate promotions page.
Multi-week delivery visibility. The checkout sidebar shows several scheduled delivery dates at once, each with its own item count, so a subscriber sees more than the immediate order before paying.
Lightroom presets, limited edition prints, motion graphics and more from Peter McKinnon, an internationally acclaimed photographer, filmmaker, YouTube creator and entrepreneur based in Toronto, Canada.
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By Bogdan Rancea
By Jibin Kumar
