Authentic traditional French Home Goods, Baskets, Tea Towels and more
Vivi et Margot
Archives: Websites
eCommerce Websites
Cake
Cake Plus-Size Resale provides sustainable, affordable, plus-size fashion and body positive community.
Kerin Cunningham
Apparel, merchandise and illustrations from Kerin Cunningham, an illustrator, merch designer and creative director.
Rust & May
rust & may is a fashion brand that offers eco-conscious t-shirts and sweatshirts featuring unique expressions and humor. They provide customizable options, allowing customers to personalize items to reflect their individuality. The brand emphasizes responsible fashion, combining creativity with sustainability. The website features a clean, user-friendly design with intuitive navigation, allowing customers to easily explore various categories and access detailed product information.
Deeper Japan
Deeper Japan’s shop offers a range of artisanal products that showcase traditional Japanese craftsmanship.
Samantha Wills
Samantha Wills is a multidisciplinary creative based in New York City—storyteller. author. essayist. Her online store offers various resources ranging from photo presets, books, fonts, e-guides and more
Gear Launch
GearLaunch offers a sophisticated platform for E2E commerce, a rapidly emerging category that focuses on the full e-commerce value chain.
Blink
Blink delivers innovative and easy-to-use smart home security devices helping customers stay connected to what matters most.
REI
Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.
Recreational Equipment, Inc. (REI) exemplifies the belief that a life outdoors is a life well-lived. This website beautifully encapsulates REI’s mission to foster a lifelong love of the outdoors by providing top-quality gear, expert advice, and inspiring stories. Since 1938, REI has been a trusted local outdoor co-op, dedicated to helping people experience the transformative power of nature.
Key Features:
- Premium Outdoor Gear and Apparel: The website offers a comprehensive selection of high-quality outdoor equipment and clothing, catering to both beginners and seasoned adventurers.
- Expert Guidance: Users have access to valuable tips and advice from outdoor experts, ensuring they are well-prepared for their adventures.
- Rental Services: Convenient rental options allow users to try new activities without the commitment of purchasing gear.
- Inspiring Content: Engaging stories and articles inspire a deeper connection with nature and a community of outdoor enthusiasts.
- Outdoor Experiences: Information on classes, events, and trips that help users enhance their outdoor skills and enjoy nature to the fullest.
Design Highlights:
- Nature-Inspired Aesthetic: The website features a clean, modern design with a color palette and imagery inspired by the great outdoors, evoking a sense of adventure and tranquility.
- User-Centric Navigation: Intuitive menus and well-organized content make it easy for users to find what they need, whether it’s gear, advice, or inspiration.
- Engaging Visuals: High-quality photos and videos bring the outdoor experience to life, showcasing the beauty of natural landscapes and the joy of outdoor activities.
- Sustainability Focus: Clear messaging on REI’s commitment to sustainability and stewardship of the outdoors is seamlessly integrated throughout the site, reinforcing their values and mission.
Community and Impact:
As a co-op with no shareholders, REI reinvests its profits into the outdoor community, supporting sustainable business practices and advocating for environmental conservation. Every purchase made with REI contributes to these efforts, making the website not just a retail platform, but a hub for positive change and community building.
Explore the REI website to discover how it combines functionality, aesthetics, and a strong commitment to the outdoors, making it a standout feature in our design gallery. Whether you’re gearing up for your next adventure or seeking inspiration, REI offers a seamless online experience that connects you with the wild, untamed places where we find our best selves.
Mubasic
Designed by the Oimachi agency, the Mubasic website stands out with its vibrant design and user-friendly interface, offering an ever-growing catalogue of high-quality children’s music.
Design Highlights:
- On Mubasic you’ll find bright colors, minimalistic animated icons, and playful fonts create an inviting atmosphere for children.
- Clear, accessible menus and search functions make exploring the music extremely easy.
- Engaging features like playlists, favorites, and activity suggestions enhance the user experience.
Conscious Clothing
Conscious Clothing designs and sews womenswear and gender neutral pieces to order in a studio in Belmont, Michigan, working almost entirely in linen, hemp, organic cotton and other plant fibres. The range covers tops, bottoms, dresses and jumpsuits, cardigans and jackets, aprons and accessories, priced in US dollars with multi-currency checkout. The store runs on Shopify.
Website Design
One typeface, set in capitals. Karla carries headings, body, navigation and buttons alike. Headings, nav links, buttons and eyebrow text are all uppercase with 0.09em letter spacing, giving the interface a flat, label-like rhythm against the photography.
White page, sand footer. The page ground is white with a warm off-white used for announcement bars and accent panels. The footer switches to a sand tone, and a mid brown carries buttons and primary links with a deeper red brown for highlighted text.
Two menu systems doing different work. The primary nav splits Shop by garment type while a parallel Collections menu sorts the same catalogue by fabric: Organic Cotton Jersey, Linen, French Terry, Fleece, Hemp and Organic Cotton, Color Grown Cotton.
Shopping Experience
Lead time stated before the catalogue. A persistent banner carries the current production time, currently around two weeks, next to the line “handmade to order in Michigan”, so the made to order model is visible before the first product.
Colour named in the product title. Grid items read as garment plus colourway, for example Cirrus Top in Kingfisher Blue or Aurelia Dress in Indigo Chambray, and each card offers a Quick view.
A size run that goes well past standard. Product pages offer XXS to XL and then numbered sizes 1 to 6, plus an inseam option on trousers and a separate “I need a custom garment” route. A live counter states how many units are finished and ready to ship.
Fibre content as the subtitle. The composition sits directly under the product name, for example 55% Hemp / 45% Organic Cotton, with fit, features, origin and care below it and the model’s height and measurements given alongside the size worn.
Brand Storytelling
Process over product, stated plainly. The homepage argues that “Even more important than the clothes we make is how we make them”, and a Designed for Differences section runs as its own navigation item rather than a footer link.
Fabric explained rather than claimed. A plant-based fabrics block sets natural fibres against polyester on both environmental and comfort grounds, and Sustainability, Our Fabrics and Lookbooks each get a page.
Notable Features
Fit Conscious as a named collection. An XXS to 6X range is merchandised as its own collection rather than as a size filter.
Ready-to-Ship separated out. Finished stock is grouped away from the made to order catalogue so shoppers who cannot wait have a distinct entry point.
Exchanges only, stated up front. The returns policy is set out on the product page: exchange or store credit within 30 days, with no refunds to the original payment method.
Studio offcuts sold as a product. The Maker’s Box lists fabric remnants from the studio by weight, in regular and jumbo sizes at $40 and up, aimed at quilting, mending and sewing practice.
Designova
A digital type foundry producing commercial fonts & custom typefaces
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