Archives: Websites

eCommerce Websites

Fanjoy

Fanjoy collaborates with popular internet creators to design and produce exclusive merchandise, including apparel, accessories, and limited-edition items. Their website features a clean, user-friendly interface with intuitive navigation, high-quality imagery, and detailed product descriptions, providing a seamless shopping experience.

Goorin Bros

Goorin Bros is a Shopify-built hat brand selling trucker caps, fedoras, flatcaps and papa caps, positioning itself around American manufacturing with a dedicated "USA Workshop" collection and the heritage marker "Since 1895." The catalogue leans heavily on animal-patch trucker styles sold under names like Killer, Lone Wolf and Panther, and the brand markets in seasonal drops with names such as Canyon and Black Out rather than a static, unchanging range.

Website Design

Olive against near-black. The body runs on a muted sage-olive ground (rgb 214, 210, 196) with a near-black navy bar (rgb 16, 24, 32) fixed across the top, a combination closer to workwear than the white-background norm for fashion ecommerce.

Inter, set plainly. Both navigation and body text use Inter, a neutral grotesque, kept small and understated so the product photography and patch artwork carry the visual weight rather than the typography.

A green accent used sparingly. A bright green (rgb 0, 198, 94) appears on selected buttons and status flags against the otherwise black, cream and olive palette, standing in for the brand's more typical use of red in its animal-patch artwork.

Shopping Experience

A dense trucker-cap grid. The main shop view packs roughly four caps per row, mixing plain product shots with a handful of on-model lifestyle photos inserted directly into the grid rather than kept to a separate lookbook.

Color chips and size on every product page. Individual listings show a strip of color swatches, a size selector defaulting to "One Size," and a black full-width "Add to Cart" button beneath the price.

Afterpay built into the buy box. A "Shop now. Pay later. Always interest-free" Afterpay link sits directly under the price on every product page, and the header banner separately promotes a free-shipping threshold, so payment and shipping incentives sit in the shopper's eyeline before checkout.

Brand Storytelling

A tagline turned into a badge. "You Know It's a Goorin" and "Goorin Hits Different" appear together in a dark banner section with a circular emblem, treating the slogan as a piece of graphic design rather than a plain line of copy.

Character through the patches, not through prose. Each cap's identity comes from its embroidered animal patch, Killer, Rooster, Cock, Panther, rather than a written backstory, so the product photography itself carries most of the brand personality.

Notable Features

Lifestyle photography mixed into the grid. Several models wearing the caps appear as full-size grid tiles alongside plain product shots on the same category page, blurring the line between catalogue and editorial.

A live-looking "This Friday" drop callout. The homepage promotes an upcoming limited release with drop-style urgency language, reinforcing the brand's collector-oriented "Drops" and "Last Chance" navigation items.

Reviews summarized at the bottom of product pages. A star average and a breakdown by rating (5-star through 1-star) sit beneath the "you might also like" carousel, giving each cap its own visible review record.

Goorin Bros Shop Category page example

Goorin Bros Product page example

Goorin Bros Checkout page example

Goorin Bros footer example

Muddy Bites

Muddy Bites sells bite-sized waffle cones filled with chocolate, in flavors including milk and dark chocolate, peanut butter chocolate, churro and a Dubai-style pistachio variant. The brand is Kosher Certified and uses Fairtrade cocoa, and while it sells through more than 18,000 retail doors including Kroger, Walmart, Costco, Target and Whole Foods, its own Shopify site runs bestseller bundles, subscriptions and gift cards direct to consumers.

Website Design

A warm gold accent runs through the interface. The site’s icon fills and its review-widget star color both use variations of the same warm gold and amber, roughly #FAB90A and #FFCF2A, a candy-shop tone that suits the chocolate-and-caramel product photography, set against a white ground.

Two display faces beyond the interface font. The page loads uploaded fonts named Genty and Americane, both used for large, rounded callout text, such as stat call-outs and short headline moments, rather than for long-form copy.

Carousel banners carry the top of the page. The homepage opens with a rotating product carousel rather than a single static hero image, cycling through flavor and bundle promotions.

Testimonial images sit beside the copy. Customer quotes are paired with photos rather than run as plain text, and brand partnership logos appear in their own strip further down the page.

Shopping Experience

A short, named catalogue. The shop splits into Bestsellers, Waffle Cones and Cookie Cones rather than a long undifferentiated flavor grid.

A fixed bundle price and a shipping threshold. The Bestseller Bundle is listed at $16.99, with free shipping unlocked on orders of $40 or more.

Subscriptions and gift cards sit next to one-time purchase. Both are offered as standard checkout options rather than as a separate loyalty program.

Brand Storytelling

Nostalgia stated as the core pitch. The tagline “tastes just like when you were a kid, only better” ties the product directly to a specific childhood memory rather than a general flavor claim.

Certifications named plainly. Kosher Certified status and Fairtrade cocoa sourcing are both stated directly on the site.

A large review count used as proof. More than 5,800 five-star reviews are cited on the page itself rather than left for a separate reviews destination.

Notable Features

A Learn section kept separate from Shop. Story, Blog and Locations content sits under its own menu, distinct from product browsing.

A visible retail footprint. Named retailers, including Kroger, Walmart, Costco, Target, Amazon and Whole Foods, and a stated 18,000-plus store count appear on the homepage, giving the online shop a physical-retail backdrop most direct-to-consumer snack brands do not show.

An animated graphic on the newsletter signup. The email capture module uses an animated cone graphic rather than a plain form field.

A dedicated FAQ and contact path under Support. Order and product questions are routed to their own menu section rather than mixed into the general footer links.

Muddy Bites Shop Category page example

Muddy Bites Product page example

Muddy Bites Checkout page example

Muddy Bites footer example

MatchaBar

MatchaBar is a family-owned business run by two brothers committed to going above and beyond to bring the world a quality matcha product.