Archives: Websites

Pezzy Pets sells single-ingredient dog and cat treats made from invasive fish species, an Acari Fish brand based in Berkeley, California, running on Shopify.

Website Design

Teal and warm neutrals. The site pairs a teal-blue (#2394b1) with a cream tan (#f9e2b8) and a soft peach (#fce5d4), grounded by a dark navy foreground (#304051). The combination reads coastal rather than the browns typical of pet-food sites.

Inconsolata, used for headings and body alike. The monospace typeface Inconsolata carries both the display type and the running copy, giving the whole site a typed, label-like texture rather than the rounded sans common to pet brands.

Testimonials and press badges carry weight on the homepage. Customer quotes sit alongside media mention badges from SF Gate, Business Insider and Stanford SSIR, positioning the brand’s environmental claim as externally validated rather than self-reported.

Shopping Experience

Four products, priced close together. Devil Fish Strips, Silver Carp Chips and Slabs/whole fish fillets each list at $16, with Lionfish Sticks priced higher at $22, keeping the catalog small and easy to compare at a glance.

Ingredients are the pitch, not an afterthought. Copy describes the treats as “100% wild-caught invasive species” with no fillers or chemical preservatives, dehydrated into a single-ingredient, high-protein, low-fat snack.

Free shipping has a stated threshold. Orders over $59 ship free, and a bundle-and-save promotion is offered in place of a recurring subscription, which the site does not run.

Brand Storytelling

The mission is framed as restorative, not extractive. Pezzy sources from “small-scale fishers & hunters in the US, Mexico and Caribbean,” turning invasive species removal into “new, better economic opportunities” for artisanal fishing communities.

One line does the positioning work. The site states its goal plainly as being “Great for pets, people, and the planet as a whole,” tying pet nutrition, fisher livelihoods and ecological cleanup into a single sentence rather than three separate claims.

Packaging reinforces the sustainability claim. All packaging is stated as 100% compostable, extending the environmental positioning from the ingredient list to the box itself.

Notable Features

A jewelry line sits next to the treats. Lionfish Jewelry appears as its own navigation item alongside Pet Treats, turning a byproduct of the invasive-species harvest into a second product category.

A store locator backs the online catalog. Alongside the Shopify storefront, a Store Locator page points to physical retail carrying the treats, giving the brand an offline footprint beyond direct-to-consumer sales.

Navigation stays short. The main menu holds only Pet Treats, Lionfish Jewelry, About Us, FAQs and Store Locator, keeping the site to a handful of sections rather than a sprawling catalog structure.

The species name is part of the product copy. Rather than softening the sourcing into generic “fish” language, listings name the exact species, such as the invasive silver carp behind the Silver Carp Chips, tying each product back to the restoration story rather than treating it as a footnote.

Pezzy Pets Shop Category page example

Pezzy Pets Product page example

Pezzy Pets Checkout page example

Pezzy Pets footer example