Archives: Websites

Vella Bioscience sells women’s intimate care and sexual wellness products, including Pleasurewave, an arousal lotion, Meltwater, a vaginal emollient for dryness and pain, Ebbtide, vaginal inserts for pelvic and period pain, and Everslide, a personal lubricant. The homepage states the positioning directly: “Pioneering a New Era in Women’s Sexual and Reproductive Health,” citing a nano-encapsulated liposomal CBD formulation and leadership including a former clinical investigator on Viagra and Cialis trials. The site runs on Shopify.

Website Design

Bright, saturated section colors. Homepage sections are built on solid background-color blocks rather than photography-led hero images, cycling through a periwinkle blue (#8796ff), a hot pink (#ff4ebb) and an orange (#ff8c2e), with the pink reused as the primary button color across the site.

A display face paired with a workhorse serif. Two custom fonts are loaded for the theme, Booton for display type and headlines and FK-Roman for body and supporting text, giving the site a distinct headline voice against a more neutral reading face.

Black buttons on color. Call-to-action buttons are set in black text rather than white, which holds up against the brighter section backgrounds without needing a separate dark-mode button style.

Shopping Experience

A four-product shop. The Shop menu organizes around Pleasurewave, Meltwater, Ebbtide and Everslide, each addressing a distinct concern, arousal, dryness, pelvic pain or lubrication, rather than a single flagship item.

Prices in a tight band. Products are priced from $22 to $55, low enough that the site can promote a stated 10% discount for email signups and a separate archive sale offering 40% off select formulas.

Checkout kept inside Shopify’s flow. The cart routes to a standard Shopify checkout page rather than a custom-built one, keeping express payment options and order summary in the platform’s default layout.

Brand Storytelling

Credentials lead the pitch. The site names Dr. Harin Padma-Nathan as “the lead investigator for Viagra and Cialis in clinical trials,” using a specific medical credential rather than general wellness language to support its science claims.

A named ingredient system. The nano-encapsulated liposomal CBD technology is called out by name on the homepage as the mechanism behind the arousal claims, rather than left as an unnamed “proprietary blend.”

Press logos as validation. The homepage lists coverage from Women’s Health, Vogue, Forbes and Newsweek, and states a 4.9 out of 5 rating from more than 100 reviews.

Notable Features

A named content hub. The navigation includes “The Vella Pleasure Continuum,” a section distinct from the standard blog, positioning the brand’s educational content as its own program rather than a generic articles page.

Topic-specific blog content. Blog posts are organized around pelvic floor health, menopause and sexual wellness rather than general product marketing, extending the clinical framing into the content section.

Email capture tied to a discount. A 10% off signup incentive is presented as the primary lead-generation mechanism on the homepage, in addition to the sale pricing on select formulas.

Vella Shop Category page example

Vella Product page example

Vella Checkout page example

Vella footer example