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T.I.N.A Drinks (This Is Not Alcohol) is an Australian maker of low sugar, tea based sparkling drinks sold as an alternative to wine and beer. The range covers four numbered blends, a Table Tea, a Mixed pack and a branded cap, priced from AUD 22 to AUD 156 depending on pack size. The brand targets restaurants, wine bars and home drinkers who want something “lightly sparkling, deliciously complex,” and runs on Shopify behind a five item nav: Shop, Blog, Stockists, About, Cart.

Website Design

A vertical wordmark carries the identity. The T.I.N.A logo runs top to bottom on the left of the homepage in oversized serif capitals, with small connecting words, his, s, ot, lcohol, completing This Is Not Alcohol beneath each letter.

White ground, black type. Navigation and body copy run in black on plain white with no colour blocking anywhere on the page, so the tie dye pastel artwork on the cans supplies the only strong colour.

Product photography carries two jobs. Shots mix plain can on white product images with lifestyle photography, a model in a cap, a hand pouring a can over ice, a can on a steel table beside a glass, so the same product grid reads as both catalogue and mood board.

Shopping Experience

Six products, one grid. The shop page lists the four numbered blends, Table Tea, a Mixed pack and a cap in a three column grid, each card carrying a short flavour line and a price range rather than one figure.

Detail heavy product pages. A product page adds a pack size selector, an Add to cart button, and stacked panels for Made with, Tastes like and Perfect for copy, plus a full nutrition table under the can imagery.

A standard Shopify checkout. Express options are Shop Pay and Google Pay above a manual card form, with the order summary in a light grey panel and a blue Pay now button. Totals show in AUD with tax included in the total line.

Brand Storytelling

The name is the pitch. T.I.N.A stands for This Is Not Alcohol, and the acronym is built into the logo treatment rather than explained in a separate paragraph.

A land acknowledgement in the footer. The footer states that T.I.N.A is produced on Wurundjeri Woi Wurrung and Boon Wurrung country, with a line paying respect to the traditional owners of the land.

Notable Features

A guest list instead of a newsletter. The email capture is framed as an RSVP to a guest list for fortnightly updates rather than a standard newsletter signup, continuing a party theme through the copy.

Two footer contacts, kept separate. Wholesale and corporate enquiries route to one email address, media and partnership enquiries to another, keeping trade and press contacts apart from general customer support.

TINA Drinks Shop page example

TINA Drinks Product page example

TINA Drinks Checkout page example

TINA Drinks footer example