Sun Bum

Updated: September 11, 2026

Sun Bum is a sun and beach care brand selling sunscreen, hair care, lip balm and beach-branded merchandise, with dedicated baby and kids lines alongside its core adult sunscreen range. The catalogue spans SPF 15 to 70 across roughly 67 sunscreen listings, plus bundling and subscription options. Built on Shopify.

Website Design

Sunshine yellow on cream. The palette centres on a bright yellow, roughly #F7DF00 to #FEEA00, for buttons and highlights, over cream and off-white backgrounds (#FFFEEE, #FFF78F), with a warm brown, #4E3625, used for body text and an orange, #F37021, reserved for hover states.

A custom display face named Sonny. Headlines are set in a typeface called Sonny, falling back to Helvetica Neue, matched to the brand’s mascot character of the same name.

Beach lifestyle photography throughout. Product shots are supplemented with lifestyle imagery of beach scenes and tour events, including a “Smells Like Summer Tour” and a “Bum Rush Tour,” keeping the browsing experience closer to a beach brand than a clinical skincare site.

Shopping Experience

A large, filterable sunscreen range. The sunscreen collection lists 67 products with filters for SPF, from 15 through 70, waterproof rating, and trust attributes including cruelty-free, gluten-free and vegan, each showing a live product count.

Build-Your-Own-Bag bundling. A “B.Y.O.B.” feature lets shoppers pick five items and receive a free bag, run alongside 15 separate pre-built bundles.

Subscription flagged at the collection level. The collection grid marks 50 of the 67 sunscreen products as subscription eligible before a shopper opens the product page.

Sort and filter run alongside each other. Shoppers can sort by featured, relevance, best-selling or price while simultaneously filtering by SPF, waterproof rating and product form, including full size, travel size and an XL pump option.

Brand Storytelling

“Trust The Bum” as the recurring line. The brand states it makes better products because “when you make products to protect the ones you love, you make ’em better,” tying the tagline directly to a family-first claim.

A named mascot carries the tone. Sonny appears across the site, including a “Sonny’s Porch” content series, giving the brand a consistent character-led voice rather than a faceless product catalogue.

Notable Features

A Sun Education content section. A dedicated Sun Education area sits in the main navigation alongside Shop and Discover, kept separate from the blog.

A Modern Slavery Statement in the footer. Alongside standard Terms, Privacy and Accessibility links, the footer also names a Modern Slavery Statement, a policy not present on the other entries in this batch.

The Bum Club and Ask The Bum sit in the main menu. A loyalty programme and a named customer service channel are both given top-level navigation slots rather than being reached only through the footer or a help widget.