Wix vs Volusion: Which Ecommerce Platform Is Best for Your Online Store?

Wix and Volusion are two well-known ecommerce website builders, but which one should you choose for your store?

I’ve tested both platforms extensively and compared their pricing, sales features, design flexibility, and more.

As a result of my testing, Wix is the better choice for most users — it’s easier to use, has better design tools, and includes a built-in blog for content marketing.

But Volusion does have strengths, especially when it comes to managing large product inventories.

Let’s walk through each platform in detail and see which one is the best fit for your ecommerce business.

Wix vs Volusion: Quick Verdict

Wix – Best overall, ideal for small businesses focused on design and content
Volusion – Better for stores with complex product catalogs that need strong inventory management

In this review, I’ll take a closer look at how Wix outperforms Volusion in key areas — including pricing, templates, features, SEO, and ease of use.

Quick Comparison: Wix vs Volusion

If you want a clear snapshot of how these two ecommerce platforms compare, check out the table below:

Best for Pricing: Wix

If you’re comparing pricing between Wix and Volusion, Wix offers better value for the majority of users.

Wix’s pricing starts at $17/month for the Business Basic plan, which gives you everything you need to sell online — including unlimited products, secure checkout, and basic marketing tools.

Their plans scale up depending on your needs, but there are no transaction fees with any plan.

Volusion starts higher at $35/month, and although it doesn’t charge transaction fees either, it does impose bandwidth and product limits on lower-tier plans.

If you exceed those limits, you’ll need to upgrade or pay overage fees.

Here’s a side-by-side look:

Both platforms offer a 14-day free trial, and neither requires your credit card up front.

But overall, Wix is the better choice for pricing transparency and affordability.

Best for Selling Online: Volusion

If you’re managing a store with a large number of SKUs, or you need more control over product variants and inventory tracking, Volusion pulls ahead here.

Volusion was built from the ground up as an ecommerce platform.

That means it has stronger native tools for managing product options, tracking inventory, and generating detailed sales reports.

For example, you can:

• Create complex product variants (color, size, material, etc.)
• Monitor inventory levels in real time
• Access built-in customer relationship tools (CRM)
• Generate sales reports with product-level data

Wix has made major strides in ecommerce, and it’s absolutely capable for most small businesses. You can sell physical or digital goods, set up coupons and gift cards, and handle shipping and taxes easily.

But once you get into hundreds of SKUs or need custom workflows, Wix starts to feel limited without third-party apps.

Here’s a breakdown:

If your business is inventory-heavy, Volusion has more built-in firepower. But for simpler selling needs, Wix is more than capable.

Best for Design and Templates: Wix

If you want your ecommerce store to look good and feel modern, Wix is the clear winner when it comes to design and templates.

Wix offers over 800 templates, most of which are free, and all are fully customizable.

You can drag and drop elements wherever you want, change fonts and colors, and build pages from scratch if needed.

For more advanced users, Editor X (also built by Wix) offers design tools geared toward professionals, including responsive design, CSS grid layouts, and breakpoints.

Volusion falls short here. It only has around 15 free themes, and while they’re mobile responsive, they’re limited in design flexibility.

Customizing templates without editing code is difficult, and the overall experience feels dated.

Here’s how they stack up:

If your brand’s appearance matters to you, Wix gives you the tools to stand out.

Best for SEO and Content Marketing: Wix

Wix has made serious improvements in SEO over the past few years, and it now leads the pack compared to platforms like Volusion.

One of the biggest advantages is that Wix has a built-in blog, which is essential for long-term content marketing and organic traffic.

Volusion doesn’t offer this natively — if you want to blog, you’ll need to connect to WordPress or another external solution.

Wix also supports all the standard SEO features:

• Customizable meta titles and descriptions
• Optimized URL slugs
• 301 redirects
• Image alt tags
• Structured data (schema)
• Sitemap and robots.txt editing

Volusion does include some SEO features, but it’s much more limited. For example, you can’t easily manage canonical tags, and URL customization is restricted on lower-tier plans.

If content and SEO matter to your business (and they should), Wix is the superior option.

Best for Ease of Use: Wix

When testing both platforms, I found Wix significantly easier to use. From sign-up to launch, Wix provides a smoother, more beginner-friendly experience.

Setting up a Wix store only takes a few minutes.

You choose a template, follow an onboarding checklist, and you’re guided through every step — from adding products to connecting your domain.

Volusion’s onboarding process is more complicated. Even signing up for the free trial requires more steps, including entering business details and jumping between multiple screens.

Once you’re inside the dashboard, Wix feels modern and intuitive.

Volusion, by comparison, still looks and feels like software from a decade ago. Navigating settings, editing products, or previewing your store takes more clicks and more learning.

If you’re new to building websites or ecommerce, Wix offers a far easier learning curve.

Best for Support and Resources: Wix

Both platforms offer decent customer support, but Wix has more accessible options, especially for small businesses that need quick answers.

Wix includes:

• 24/7 live chat support
• Phone support on higher plans
• An extensive Help Center with tutorials, videos, and forums

Volusion also offers support via chat and phone, but only during business hours for lower-tier plans. They also rely more heavily on ticket-based support, which can delay urgent fixes.

Wix wins on accessibility, speed, and quality of documentation.

Final Verdict: Wix Is the Better All-Rounder

If you’re choosing between Wix and Volusion, here’s what it comes down to:

• Wix is better for most small to mid-sized businesses that care about design, content, SEO, and ease of use.
• Volusion is better for larger stores with extensive inventory and a need for deeper backend tools.

But for most people — especially those starting out or looking to grow a brand — Wix is the better investment.

Here’s a recap:

If you’re still undecided, take advantage of the free trials on both platforms. Spend a few hours testing the features that matter most to your business.

And remember — the best platform is the one you’ll actually use and grow with over time.