I’ve been building Shopify stores since 2012—custom themes, performance tuning, headless builds, app development, the whole lot.
When Shopify announced Horizon in Editions Summer 2025, I didn’t roll my eyes like I usually do during big releases. I was actually excited.
After building Shopify apps and themes for more than a decade, I could see right away that Horizon wasn’t just an upgrade. It was Shopify finally catching up to where design, performance, and customisation need to be in 2025.
When I first got into ecommerce design, I focused way too much on visuals. I’d obsess over the right font, try out trendy colours, and waste hours pushing pixels.
What I didn’t realise is that customer experience design (CXD) isn’t just how something looks. It’s how a customer feels moving through your store.
Once I started thinking about how people actually use ecommerce sites, everything changed. Bounce rates dropped, conversions went up, and returning customer rates climbed.
SamCart and ThriveCart are two of the most popular checkout platforms online — but which one actually delivers better results for online sellers?
I’ve spent the last decade building ecommerce businesses, testing sales funnels, and optimising checkout flows. I’ve personally used both platforms across live launches, course sales, and client campaigns.
Now I’m breaking down the differences for you — feature by feature, with verdicts based on real-world use.
SamCart is one of the top-rated checkout platforms for creators, consultants, and digital sellers, offering a sleek, conversion-optimised system designed to help you sell more — without building a full ecommerce store.
After 10+ years working across ecommerce businesses and testing dozens of platforms, I’ve found SamCart to be a standout option for selling single products, online courses, and high-ticket offers.
In this review, I’ll walk through SamCart’s key features, pricing, pros and cons, and how it compares to competitors like ClickFunnels, ThriveCart, and Kajabi.
Running an online store is hard enough. Then you get hit with jargon like “CLTV”, “3PL”, or “conversion rate”, and suddenly it feels like you need a marketing degree just to read your Shopify dashboard.
This glossary is here to cut through the noise.
No fluff. No jargon. Just straight-up definitions of the ecommerce terms you actually need to understand if you want to grow your store, make more money, and stop guessing what your ads guy is talking about.
Whether you’re just starting out or scaling past 7-figures, this is the cheat sheet you’ll keep coming back to.
Let’s get into it.
Quick answer: If you want to build a Shopify store that looks clean, loads fast, and shows up in search results — focus on a lightweight theme, smart structure, SEO basics like meta titles, and content that solves real problems.
Skip the bloated apps and design for mobile first.
Choosing the right Shopify theme isn’t just a design decision. It’s a business one — and one that affects speed, conversions, SEO, and long-term scalability.
I’ve spent over a decade building custom Shopify themes, developing apps, and helping everyone from first-time founders to multi-7-figure brands grow on Shopify.
I’ve seen behind the curtain of what works — and what quietly wrecks stores from the inside.
If your theme looks slick but loads slowly, kills conversions, or breaks when you try to scale… it’s not helping your brand — it’s holding it back.
BigCommerce and WooCommerce are two of the biggest ecommerce platforms out there—but which one actually supports real growth?
We’ve spent over 200 hours researching, testing, and comparing both tools in depth. On top of that, we’ve analysed hundreds of real ecommerce stores powered by each platform using our design gallery, ecomm.design, to see how they perform in the wild.
As a result of that research, BigCommerce comes out on top for growing online stores. It’s got the built-in features, speed, and scalability to support serious ecommerce growth—without the technical overhead.
Quick answer:
If your primary goal is to present a visually striking portfolio with occasional sales—particularly as a photographer, artist, or designer—Format offers a streamlined, aesthetically focused experience tailored to that need.
On the other hand, if you’re building a content-rich site with ecommerce at its core, and you require more flexibility, scalability, and control over the user journey and site architecture, Squarespace is the more comprehensive and strategic choice.
I’ve used both Shopify and Framer — not just played around, but actually built sites on them.
If you’re stuck wondering which one to go with for your ecommerce business, I’ll walk you through the pros, cons, pricing, and real user experience with both.
Let’s break this down, side-by-side.
Many people still believe Shopify is only designed for selling physical products.
That is not true anymore.
Shopify now makes it easy for service-based businesses to set up shop, promote their expertise, and sell services just like digital products.
The key is knowing exactly how to set it up properly so your customers have a smooth experience and you maximise conversions.
Let’s walk through how you can do this step-by-step.
Is it just me – or is choosing the right ecommerce platform becoming more complicated?
There used to be just a handful of options to pick from – now we have dozens – and they’re all growing more impressive all the time – particularly with the rise of AI.
Still, even with all of the new solutions out there, three major platforms often get the most attention: Shopify, Etsy, and Squarespace.
Shopify has long been my favorite platform for ecommerce companies – combining versatility with ease-of-use and high scalability.
Squarespace, on the other hand, is my go-to for creating truly gorgeous websites, while Etsy is still a prime choice for simple, marketplace selling.
So, which platform should you pick? That’s what I’m here to help you figure out.
