If you’re running a Shopify store and looking for ways to collect and show customer reviews, you’ve probably come across Okendo. It’s one of the most popular apps in the Shopify ecosystem for reviews, loyalty programs, quizzes, referrals, and surveys.

But like a lot of tools built for growing ecommerce brands, the pricing can get confusing, especially once you move beyond the free tier.

I’ve spent a lot of time comparing Okendo’s different pricing options for clients, and in this article, I’ll walk you through what each plan offers, how the pricing actually works, and what you should be budgeting based on your store’s size.

I’ll also help you understand when it makes sense to upgrade and what features you might be missing out on if you’re trying to stay on the cheaper plans.

Let’s break it down.

Our in-house testing names Shopify as the best overall ecommerce platform for 2025, thanks to its $1/month promo and industry-leading sales features. We spent over 100 hours testing and comparing the performance, design options, and pricing of today’s most-used free ecommerce builders — and shortlisted the best ones for launching your store with little to no upfront cost.

From forever-free plans to extended free trials, I’ve broken down what each platform offers before you spend a dollar, along with the real costs to expect once your store starts to grow — like payment processing, domain names, and upgrade fees.

After 200+ hours of testing and analysing the latest features from both platforms, I can confidently say Squarespace is the better choice if you care about design, long-term features, and business scalability. Weebly is still fine for launching a basic site quickly, but it’s clearly in maintenance mode as Square shifts focus to other tools.

For anyone looking to start selling online without having to switch to a whole new ecommerce platform, Ecwid is a great option.

Unlike fully-fledged ecommerce builders like Shopify or BigCommerce, Ecwid thinks more like a plugin – something that lets you add a shopping cart and product catalog to your existing website, whether you’re using WordPress, Wix, Squarespace or even a basic HTML page.

I tested Ecwid across a bunch of different environments – including WordPress blogs, portfolio sites and basic business pages – to see how it stacks up when it comes to setup, ease of use, sales tools, customization and long-term viability.

This review breaks down everything I found, from the moment I set it up to its feature performance, so you can decide if Ecwid is right for your business goals.

Wix and Volusion are two well-known ecommerce website builders, but which one should you choose for your store?

I’ve tested both platforms extensively and compared their pricing, sales features, design flexibility, and more.

As a result of my testing, Wix is the better choice for most users — it’s easier to use, has better design tools, and includes a built-in blog for content marketing.

But Volusion does have strengths, especially when it comes to managing large product inventories.

Let’s walk through each platform in detail and see which one is the best fit for your ecommerce business.