If you’re trying to build a serious ecommerce business, Wix probably isn’t cutting it. That’s not a dig — it’s just the reality once you start scaling.

Here’s the quick answer:

If you want to grow fast, own your site, and actually optimise for SEO and conversions, Shopify and WooCommerce are the best Wix alternatives hands down. But there are more great options depending on your skill level and goals.

I’ve built and designed stores across almost every major ecommerce platform. I’ve worked with clients scaling from $0 to 7-figures, and I’ve tested these tools in real-world ecommerce situations.

Here’s what I’ve learned — and what I’d recommend if you’re ready to move on from Wix.

Let’s break it down platform by platform.

Tilda’s Not Cutting It Anymore?

Quick answer: if you need real ecommerce features, SEO control, and flexibility, platforms like Webflow, Shopify, and Framer beat Tilda easily.

I’ve used Tilda on multiple projects—it looks nice, but once you start scaling or need more control, it falls short. That’s when I started testing other options.

This list isn’t based on feature charts—it’s built from real-world use across client stores, DTC brands, and design-heavy builds.

You’ll get a clear breakdown of each tool’s pros, cons, pricing, and who it’s best for—so you can skip the guesswork and pick what actually works.

Quick answer:

If you want full design control and dev-level ecommerce features, go with Webflow.

If you’re just starting out and need something easy and affordable, Wix wins.

If branding and beautiful design is your top priority, Squarespace is the one.

I’ve tested all three platforms firsthand while building ecommerce sites for clients — some simple, some complex — and I’ve seen where each builder shines and where it stumbles.

Let’s break it down.

When I first built a Shopify store, I thought good design meant something that looked pretty. I picked a sleek theme, loaded in high-res images, and added a fancy slideshow. But my sales? Flat. Almost zero.

Turns out, design is about function first, then style. It’s about removing friction, building trust, and making buying easier.

Over time, I started testing, studying what high-converting Shopify stores were doing, and applying those lessons. In this guide, I’m going to walk you through everything I learned — real Shopify tips that impact design, conversions, and your bottom line.

Every week, I go through hundreds of ecommerce sites to update the ecomm.design gallery. That means I’m constantly spotting what works, what doesn’t, and what’s trending.

After reviewing thousands of stores, certain core design principles show up again and again — not because they’re trendy, but because they consistently help people buy.

If you’re selling digital products, courses, or merch, there’s a good chance you’ve come across Sellfy. It’s simple, clean, and built for creators.

But once your business grows or you want more design control, lower fees, or advanced features, Sellfy can start to feel limited.

Quick answer: The best alternatives to Sellfy are Shopify for full control, Payhip for simplicity, Gumroad for creators, and Podia for courses and memberships. Your ideal pick depends on what you’re selling and how much you want to scale.

I’ve worked with ecommerce brands of all sizes — from solo creators selling PDFs to growing teams launching product lines. This guide breaks down the best Sellfy alternatives I’ve personally used or set up for clients.

Let’s go tool by tool.