Ecommerce Platforms Comparison Chart

Jump to a platform
1–3 of 9
Top pick #1

Shopify

For a growing online store
Entry price
$29/mo Basic plan, billed yearly · 3-day trial See current plans ↗
Transaction fees
0% with Shopify Payments, up to 2% otherwise
Design & templates
13 free themes, 200+ paid. Polished out of the box; paid themes set the ecommerce standard.
Real stores on this platform
Browse real Shopify stores →
Ease of use
Guided setup; the dashboard stays clear even with a large catalog.
Standout
Sells everywhere — online store, POS, social channels, marketplaces.
Watch out for
App subscriptions add up; key features often live in paid apps.
#2

BigCommerce

For complex catalogs and B2B
Entry price
$29/mo Standard plan, billed yearly See current plans ↗
Transaction fees
None on any plan
Design & templates
12 free themes; clean but conservative — fewer standout designs than Shopify.
Real stores on this platform
Browse real BigCommerce stores →
Ease of use
More settings up front than Shopify; powerful once configured.
Standout
B2B features and multi-storefront without stacking apps.
Watch out for
Annual sales thresholds push you up a plan automatically.
#3

Payhip

For digital products and courses
Entry price
Free Plus $29/mo · Pro $99/mo See current plans ↗
Transaction fees
5% free plan · 2% Plus · 0% Pro
Design & templates
One minimal storefront; most sellers embed Payhip checkout on their own site.
Real stores on this platform
Browse real Payhip stores →
Ease of use
Up and selling in an afternoon.
Standout
Digital downloads, courses and memberships with EU VAT handled for you.
Watch out for
Not built for large physical catalogs.
#4

Square Online

For selling alongside a Square POS
Entry price
Free Plus plan from $29/mo See current plans ↗
Transaction fees
2.9% + 30¢ per card payment
Design & templates
One flexible theme — tidy and fast, with a low design ceiling.
Real stores on this platform
Not yet featured in the gallery.
Ease of use
The fastest zero-to-live of the nine.
Standout
Inventory and payments sync directly with Square POS.
Watch out for
Square branding on the free plan; limited customization.
#5

Wix Ecommerce

For a website with a store attached
Entry price
$29/mo Core plan, billed yearly See current plans ↗
Transaction fees
None from Wix
Design & templates
900+ templates and a drag-anywhere editor — the widest design range of the hosted builders.
Real stores on this platform
Browse real Wix stores →
Ease of use
The easiest editor of the nine for a first-time builder.
Standout
Bookings, events, blog and products on one site.
Watch out for
You can't switch templates after launch without rebuilding.
#6

Squarespace

For a design-led brand
Entry price
$25/mo Billed yearly · 14-day trial See current plans ↗
Transaction fees
Varies by plan — check commerce tiers
Design & templates
Award-grade templates; the best-looking defaults here, within a tighter grid.
Real stores on this platform
Browse real Squarespace stores →
Ease of use
Simple until you fight the grid; commerce settings are shallow but tidy.
Standout
Portfolio, services and products presented beautifully together.
Watch out for
Lighter inventory and SEO tooling than the commerce-first platforms.
#7

Adobe Commerce

For enterprise commerce teams
Entry price
Custom Quote-based · Magento Open Source is free, self-hosted See current plans ↗
Transaction fees
None from Adobe
Design & templates
Fully custom builds — anything is possible with a development team.
Real stores on this platform
Browse real Magento stores →
Ease of use
A developer project, not a weekend setup.
Standout
Deep B2B, multi-store and global catalog capabilities.
Watch out for
Total cost of ownership far exceeds the license.
#8

WooCommerce

For a WordPress store
Entry price
Free + hosting from ~$10/mo and extensions See current plans ↗
Transaction fees
Set by your payment provider
Design & templates
Thousands of WordPress themes — total freedom, but quality rests on your theme choice.
Real stores on this platform
Browse real WooCommerce stores →
Ease of use
The steepest setup of the mainstream options; you assemble the stack.
Standout
You own everything — any host, any code, no platform lock-in.
Watch out for
Updates, security and backups are your job.
#9

Sellfy

For creators and print-on-demand
Entry price
$29/mo Billed yearly · 14-day trial See current plans ↗
Transaction fees
None from Sellfy
Design & templates
A handful of store styles — quick and clean, little room to customize.
Real stores on this platform
Not yet featured in the gallery.
Ease of use
A store live in minutes, aimed at audiences you already have.
Standout
Built-in print-on-demand merchandise.
Watch out for
Light SEO and integrations next to the big hosted platforms.

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More guides: Best ecommerce platforms for beginners · Best ecommerce platforms for small business · Ecommerce website templates