Looka vs Tailor Brands: Which is Best for Your Brand?

Most Looka vs Tailor Brands comparisons focus on one thing: logo design. While it’s true that both of these platforms are excellent for businesses who want to save money and time on creating a quick logo, that’s not the only thing Looka and Tailor Brands can do.

Both of these platforms are pretty comprehensive, with a range of resources to explore, from tools for creating digital business cards and social media graphics, to website creation tools.

With that in mind, in this comparison, I’m going to take a deeper look at the full feature set of both solutions, to help you decide which one you really need.

Looka vs Tailor Brands: Quick Verdict

• Choose Looka: If you want easy, AI-powered tools for creating logos, branded websites, business cards, newsletters, brochures, and more.
• Choose Tailor Brands: If you want logo and website design tools, as well as tools for business banking, LLC formation, legal documents, and more.

Looka vs Tailor Brands: Pricing and Fees

Obviously, your decision of whether to use Looka or Tailor Brands will depend on more than just your budget. But it’s worth knowing exactly how affordable each of these solutions is.

The good news is that both tools come with free assets you can experiment with. For instance, you can design a logo for free on both platforms. However, if you want to access a professional version of that logo, you’ll need to pay something.

Looka keeps things pretty straightforward with its pricing. If you just want to buy a logo (in PNG) format, this will cost you $20. If you want the “Premium Logo Package”, which includes multiple color options, high-res file types, and access to unlimited post-purchase edits (plus full ownership and lifetime support), you’ll pay $65.

If you want access to all of Looka’s design tools and resources, you’ll need a Brand Kit subscription. The “Basic” plan here, which includes access to all the features of the Premium logo package, plus hundreds of ready-to-use and customizable brand assets, you’ll pay $96 per year. The Brand Kit web subscription, which adds a custom website into the mix, costs $129 per year.

Tailor Brands is a little more complex from a pricing perspective. I couldn’t find any pricing information on the Tailor Brands website. However, when you sign up for a free account, which gives you access to some basic design tools, you can click “Upgrade” to see pricing options.

The plans include:

• Basic: $9.99 per month: High-quality logo files, logo resizing tools, digital business cards, graphic design tools, access to all design templates, stock photos, and a mini website builder.
• Standard: $19.99 per month: All the features of Basic, plus branded business decks, presentation tools, seasonal logo generators, a full website builder (with blogging features), and multi-language support.
• Premium: $49.99 per month: All the features of Standard plus ecommerce capabilities, and the ability to live chat with website visitors.

Looka vs Tailor Brands: Feature Comparison

Now let’s dive into what you can do with Looka and Tailor Brands. Notably, these tools do have some overlapping features, including logo creators, and tools for designing websites, as well as various branded assets. However, there are some core differences too.

Looka’s Core Features

• Logo maker: Looka’s AI-powered logo maker is one of the easiest and most robust tools you can use to design a professional logo. You’ll gain access to a drag-and-drop editing platform, as well as hundreds of free graphics, shapes and fonts.
• Brand kits: With Looka’s brand kits, you can create a huge range of branded assets, from letterheads to social media assets, posters, blog banners, presentations, flyers, newsletters, brochures and more. In fact, there are more than 300 design options to choose from.
• AI-powered tools: Although I’ve seen some more advanced AI tools in the design world from companies like Canva, Looka’s AI features are still worth checking out. You can generate a logo with AI, and get advice on how to customize your logo.
• Mockups: Once you’ve created a logo with Looka, you can use it to mockup a huge range of different products for your company, including business cards and T-shirts. Notably though, there’s no print-on-demand service for creating branded merch.
• Website design: On premium plans, you can create a comprehensive website with Looka, complete with widgets, sections, branded elements, and image sliders. You’ll even be able to add your own custom HTML.
• Social media kit: The Looka social media kit gives you instant access to hundreds of perfectly sized social media templates for Etsy, LinkedIn, YouTube, Facebook, Instagram, and more. Plus, everything is ready to download in an instant.

Read our Looka review for more info.

Tailor Brands’ Core Features

• Logo maker: Like Looka, Tailor Brands has its own logo maker, with integrated shapes, colors, designs, graphics, and assets you can use to bring your company’s image to life. You can even use AI to help you craft your logo.
• Website and domain features: Tailor Brands’ website building tools are a lot more comprehensive than what you’d get from Looka, particularly on more expensive plans. You can add your own domain and business email address, and access ecommerce functionality.
• Legal resources: Unlike Looka, Tailor Brands allows companies to create and generate a wide range of legal documents, such as EINs, licenses and permits, sales tax permits, and more. You can create branded legal documents and invoices too.
• Business tools: Tailor Brands can also help you form an LLC, if you want to take your business to the next level, access business banking and business insurance solutions, and generate bookkeeping documents. Plus, you can apply for trademarks.
• Branded assets: Like Looka, you can create various other branded assets with Tailor Brands, such as business cards and digital business cards, email templates, social media essentials, professional communication materials, blog headers, icons, and more.
• Print store: If you want to sell branded merch, or create branded products for your employees, you can place your logo and business name on a range of high-quality products, produced by Tailor Brands and delivered straight to your door.

Looka vs Tailor Brands: Ease of Use and Customer Support

If you’re looking for simplicity, it’s difficult to go wrong with either Looka or Tailor Brands. Both of these companies have designed their resources to appeal to beginners. Even if you have no design knowledge, you can create a logo, branded assets, or even a website in no time.

However, it’s worth noting that Tailor Brands’ websites are a little more feature rich, so you might need to spend more time customizing and editing.

Plus, creating legal documents and applying for things like trademarks can be a little more complex. However, Tailor Brands does guide you through the process step-by-step, to make it a lot easier.

Editing logos is a little more intuitive with Tailor Brands too, but Looka has slightly more advanced AI features. From a customer support perspective, both companies offer access to a range of resources, such as blogs, guides, videos, and tutorials.

Looka offers direct customer support via live chat and email, if you have any specific questions, Tailor Brands offers support via live chat, email, and phone. Plus you can access expert support to guide you through things like setting up an LLC.

Looka vs Tailor Brands: Verdict

Overall, both Looka and Tailor Brands are excellent platforms for companies who want to create branded assets, logos, or unique websites.

Tailor Brands is the better option if you’re interested in ecommerce, or want to grow your business with legal assets and documents.

Looka is more tuned to the needs of smaller companies who simply want to create basic branded assets, like social media images and logo designs.

More Comparisons

• Looka vs Canva
• Shopify vs Looka
• Kittl vs Looka