BEAM

Updated: September 11, 2026

BEAM is a Brooklyn furniture and home decor retailer selling sofas, lighting and accessories from a mix of named design brands including Gubi, Innovation Living, Nordic Knots and Menu. Pricing sits at the high end, with sofas such as the Pacha Sofa listed at $15,399 and sectional pieces starting around $3,000. The site serves both direct shoppers and interior designers through a dedicated trade program, and runs on Shopify.

Website Design

A stacked wordmark logo. The BEAM name is set as a small logo lockup with the letters arranged in two offset rows rather than a single horizontal line, giving the header mark a built, architectural quality that echoes the furniture itself.

Circular Std throughout. Body and interface type runs on Circular Std, a geometric grotesque, in the same family used by Spotify, which the site nods to with a “Listen with BEAM” playlist mentioned elsewhere on the site.

Near-black text on white. The palette stays close to monochrome, near-black (231F20) type and UI elements over a white ground, letting the walnut, boucle and velvet tones of the furniture photography supply the color.

Shopping Experience

A dense sofa grid with swatch previews. The Sofas category lists items three across, each card carrying a small row of fabric or finish swatches beneath the price, so a shopper can preview colorways without opening the product page.

Standard and expedited buy options. Product pages pair a bordered “Add to cart” button with a solid purple “Buy with shop” button, plus a “More payment options” link, ahead of accordions for Description, Dimensions and Shipping and Returns.

Cross-sell into adjacent categories. The “You may also like” row on a sofa page mixes in curtain hardware and a patterned curtain panel alongside other seating, spanning categories rather than staying within sofas.

A four-step checkout with a trackable breadcrumb. Checkout shows Cart, Information, Shipping and Payment as a labeled breadcrumb, with Shop, PayPal and Google Pay express options and a blue “Continue to shipping” button.

Brand Storytelling

A line-drawn shop interior in the footer. Rather than photography, the footer carries a hand-drawn illustration of a furnished room with pendant lighting, positioned above the newsletter signup.

A Brooklyn address as the anchor. The footer’s “Visit Us” block gives the physical store address, 272 Kent Avenue, and its daily hours, alongside the hashtag “#BringDesignHome,” tying the online catalog to a specific neighborhood store.

Notable Features

Furniture rentals alongside sales. A “Rentals” link sits in the footer next to Gift Cards and Careers, offering a non-purchase path to the same catalog.

A trade program banner above the header. A thin black bar reading “Trade Program – Sign up” runs above the main navigation on every page, ahead of the logo and menu.

POS and ecommerce noted as one system. The footer credits “POS and Ecommerce by Shopify,” signaling the Brooklyn store and the website share the same backend inventory.